Last post on May 10, 2012 at 3:37 PM
You are in the Sedans
What is this discussion about?
Lincoln, Concept Cars, Future Vehicle, Sedan
#67 of 106 Re: MK <i>T</i> [jeyhoe]
May 09, 2008 (10:52 am)
I just used 100,000 as a round number - I don't think Ford has released its sales target yet. 40,000 wouldn't surprise me - with a shared platform and normal pricing they can make money at that volume. And that means they only need to convince 2 or 3 people per 1000 buyers.
People aren't going to switch from V8 Navigators and Expeditions to tiny cars. A unibody crossover with V6 power should provide a good migration path. I don't see the other luxury players abandoning their mid to large sized crossovers.
The BS I was referring to was the MT information. The MKT will be built on the Flex platform - there's no question about that or who will be designing and building it - at least not that I've heard. I think you're confusing this with the GRWD platform. I highly doubt there is really any confusion or debate as to whether the Aussies or US would take the lead - it sounds like it's going to Dearborn and the Aussies are whining about it.
And you should know by now that a small Lincoln crossover would NOT be a rebadged Escape or even a European Kuga. It would just use the same platform. The MKS and MKT should be proof that Lincoln is no longer in the rebadge business.
#68 of 106 Re: MK <i>T</i> [akirby]
May 09, 2008 (12:00 pm)
OK, so 100,000 is a made up number. So is 40,000 actually. I'll still bet my 30,000 is closest.
I must apologize because I was thinking the T is the RWD car. Forgot it's a flex. Must admit - good job of badge engineering - fooled me! One is square ugly, other curvy-ugly though so there's still a family resemblence. And we havent seen the interior yet - dont even begin to tell me it will resemble the concept.
Sorry, Bruce, MT says ALL NEW Fusion in 2010 and will be on 3 year-old Mondeo platform. Since Allen has not refuted that, it sounds like truth to me. In fact, they also rumor that the next taurus will be on that and that CD3 will probably go away since only the Taurus X and mks will be on it. From which I infer that the mks will probably be another 3 year and out model cause the taurus x has no reason to live with the flex and edge around. And could probably further infer that Volvo will be going on the block soon.
As for badge engineering, using 2 not-yet-existing cars as 'proof' while the only 2 that exist (Z and X) are corrolaries to your theorem, is a bit absurd. As for the escape, good luck trying to make that a lincoln, badge engineered or not. MT states unequivocally that Lincoln escape is in development for 2010 and Mariner is going away. And hey- since they think they can tack on $10000 to the price of the escape if it has the Lincoln name on it it's a no-brainer for them. It'll be another crappy Lincoln, but what's one more? Can u imagine cross shopping the escape with the FX-35 or the LX-350? HAHAHAHAHA
And one more time - Is Mulally lying about Mercury not going away? You know he is. I've bought my last Ford product, tell u that.
#69 of 106 Re: MK <i>T</i> [jeyhoe]
May 09, 2008 (12:29 pm)
Sorry, Bruce, MT says ALL NEW Fusion in 2010 and will be on 3 year-old Mondeo platform. Since Allen has not refuted that, it sounds like truth to me.
But I did refute it by agreeing with Bruce! The 2010 Fusion will roll off the lines in December and be on sale in January. It's still using the CD3 platform (maybe with a few small modifications) and will have a new nose, new upgraded interior, new 2.5L I4, 240 hp 3.0L (with better FE than the old 221 hp 3.0L) and a 2.5L I4 Hybrid. There is supposed to be at least a limited sport version with the 3.5L V6 but that's not confirmed.
CD3 and EUCD will merge in the next generation CD platform in another 2-3 years.
#70 of 106 Re: MK <i>T</i> [jeyhoe]
May 09, 2008 (12:42 pm)
As for badge engineering, using 2 not-yet-existing cars as 'proof' while the only 2 that exist (Z and X) are corrolaries to your theorem, is a bit absurd.
Oh c'mon, George. It's called change. The OLD platforms shared a lot including body panels, interiors and even drivetrains. The NEW platforms don't share any body panels, drivetrains or interiors. Nobody would look at the MKS and Taurus and think they're even related. I don't know what other proof you could want.
And one more time - Is Mulally lying about Mercury not going away? You know he is.
No, I don't know that it is and neither do you. I don't think Ford has decided what to do with Mercury yet. What they've done is decide to put all of their resources into Ford and Lincoln right now. There will be a 2010 Milan because it was already "in the can".
Mercury will not be rebadged Fords going forward - that part seems clear. It MIGHT be killed - or it might be used for smaller volume niche and unique vehicles. Ford doesn't have to decide right now. There aren't any stand alone Mercury dealers.
Of course the single biggest reason to keep Mercury around is Jill Wagner. Maybe someone can convince her to start selling those rebadged ugly Lincolns that nobody wants to buy.
#71 of 106 Re: MK <i>T</i> [akirby]
May 09, 2008 (12:45 pm)
Sorry, missed it.
MT also talks that Fusion might be next with ecoboost after mks.
Nothing to say about Mercury though?
#72 of 106 Re: MK <i>T</i> [jeyhoe]
May 09, 2008 (12:48 pm)
Yep, what Allen just said.
I will add two more things:
The good looking Taurus that is scheduled for late 2009 introduction (2010 model year) will be on an upgraded version of the current platform - D3 -2, same as the MKS. After that, around 2012, it very well may merge to something else.
I also subscibe to MT along with C & D and Autoweek. Often the folks at MT don't know their *sses from a hole in the ground. C & D is usually a lot more accurate.
#73 of 106 Re: MK <i>T</i> [jeyhoe]
May 09, 2008 (3:09 pm)
There is talk of the Fusion getting an Ecoboost engine - but it would be the 2.5L version putting out 260 hp, not the 340 HP 3.5L. V6 power with I4 Fuel Economy. However, that engine seems to be at least a year away, maybe more.
#74 of 106 Re: MK <i>T</i> [akirby]
May 09, 2008 (3:15 pm)
MT wrong again then. They're saying it'll be the V6 in the Fusion Sport. BTW, similar Mazda engine was trashed in a comparo in C&D this month. Terrbli gas mileage. Is Ford going to build a better, more economical engine than their Japanese partners? That would be a first, eh?
#75 of 106 MK?
May 09, 2008 (5:38 pm)
A wise man would reserve his opinion until he has the chance to see the "concept"
in person. I shudder to imagine an Englishmans interpretation of what a "Lincoln" is supposed to be.
#76 of 106 Re: MK <i>T</i> [jeyhoe]
May 10, 2008 (1:22 pm)
The Ford EcoBoost is not the same as Mazda's 2.3L Turbo. They've been saying publicly 15%-20% better FE than a V6 or V8 of similar power. As conservative as they've been lately with HP ratings, etc. I don't think they'd be saying that in public if they weren't 99% sure they could deliver it. Guess we'll have to wait and see.