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Automotive News & Views The Tata Nano, India's $2,500 Car
133 messages, Last post on Sep 08, 2009 at 8:20 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
2009 Tata Nano First Drive - First Impressions: Not ready for life in America, but a real car nonetheless.(more)
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Replying to: sixthflick (May 12, 2009 2:23 am) Think about it - there are a billion people in India and more than than right next door in China. More than half the world's market. They don't need a lot of Buicks. They need cheap wheels, and Nano can meet that need for 10 times as many customers. A decade from now you'll be rich and we'll all be saying shoulda woulda coulda. |
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Replying to: steve_ (May 12, 2009 7:16 am)
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Replying to: sixthflick (May 14, 2009 1:09 pm) It may be time to recharge the Are car stocks driving you out of the market? discussion. |
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Replying to: sixthflick (May 14, 2009 1:09 pm)
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Replying to: ateixeira (May 15, 2009 7:32 am) The Jaguar name still carries cache in India, and - fortunately for Tata - not enough of the middle class could afford them during the 70's, 80's and 90's for their reputation to be tarnished. Jaguars have always been beautiful cars unless you actually knew someone who owned one  Additionally, while other markets may be subliminally bothered by Indian ownership of the once British Jaguar, I think that Indian customers will see that as a good thing for India and Jaguar. Buying a Jaguar can now take on a patriotic angle just as the Big 3 loyalists have pushed. So, if Tata can keep problems down on their new models, they may be able to build their market without having to really try to compete more heavily in the U.S. or Europe. I don't know, but I'm betting that Lexus isn't strongly establised in India, nor is BMW or Cadillac. Mercedes, is of course, everywhere there's money. Bottom Line - I think that Tata may have been a buyer that brings more opportunity to Jaguar than any other buyer could have. FWIW.... you'll still need $4 to buy a cup of Starbucks coffee, after listening to my opinion. 
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Replying to: lokki (May 15, 2009 8:00 am)
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Replying to: ateixeira (May 15, 2009 8:03 am) It's interesting to compare the ultimate outcomes of the effects of colonial power as exercised by various European powers. Those places where the Brits took over seem to have (on the whole) done better than colonies of the French, the Germans, the Spanish, or the Americans. India and Hongkong, compared to Vietnam, and so forth. One theory that I've heard has to do with the inherent laziness of the Brit's sent out to run the Empire . Seems the French and the Germans LIKED accounting and bureaucacy in general. Enjoyed it, you see. The Spanish let the church run all that stuff, as long as the gold kept coming out. But the Brits... they were lazy. So they established schools to teach accounting and government, and then let the colonys do all the heavy lifting. After all, a day acting as a Judge or a postman is so dreary when you could be out hunting tigers or playing polo, old chap! So when the Colonial Powers left, the Brits left schools and functioning government bureacracies behind them, since they were being run by the locals anyhow. They may have changed governmental philosophies, but the mail still got delivered, and the court systems worked. The French left great restaurants (LOVE Vietnamese food), the Germans, great armys (see the Boer wars), and the Spanish...well, tacos and bullfighting  . The Americans left shoe fetishists (see Imelda Marcos).  Am I banned yet? 
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Replying to: lokki (May 15, 2009 9:20 am)
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Replying to: lokki (May 15, 2009 9:20 am) Now all you have to do is come full circle and tell us how that affects Tata's stock price in the long term. 
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From the June 5 Automotive News... NEW YORK (Reuters) -- "India's Tata Motors hopes to offer the Nano, dubbed the world's cheapest car, in the United States within two years, its chairman said. 'It will need to meet all emission and crash standards and so we hope in the next two years we will be offering such a vehicle in the U.S,' Ratan Tata told a panel at the Cornell Global Forum on Sustainable Global Enterprise late Wednesday. The company plans to offer a European version of the car, which costs about $2,300, in 2011. Tata got the idea to make a car that poor people could afford while thinking about the motorbike and scooter riders who maneuver through the streets of Indian cities with their children on board. The four-seater car gets up to 65 miles per gallon (28 km per liter). Cheap labor helps to keep the price down. Tata said his company was also working to develop cars that run on fuels other than gasoline such as clean diesel, biofuels and batteries. The Nano debuted in showrooms in January 2008, but production was delayed by protests over land use where a plant was to be located. The cars will be available in India by July with a lottery to select the first 100,000 owners." |
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