- #5 of 24
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Re: Thanks! No demand equals great prices for consumers. [joerao]
by carbuyer11
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Nov 07, 2007 (3:44 pm)
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Replying to: joerao (Nov 07, 2007 2:01 pm)
just remember that you're going to need to sell your VC sooner or later. It would really help everyone's resale value to have a car the general public knows something about....or better yet, a car that has a high desirability factor. Hyundai is doing nothing, zero, nada to help in this area.
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- #6 of 24
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Re: Hyundai needs a new Marketing Dept. [jmaulsby]
by carbuyer11
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Nov 07, 2007 (3:49 pm)
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Replying to: jmaulsby (Nov 07, 2007 9:37 am)
That was me. I have a link to Hyundai corporate that provided these Veracruz sales figures. Here are the numbers:
March- 178
April- 650
May- 1100
June- 1549
July- 1749
August- 1739
September- 1653
October- ??
total- 8618
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- #7 of 24
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Re: Hyundai needs a new Marketing Dept. [carbuyer11]
by tenpin288
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Nov 07, 2007 (3:59 pm)
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Replying to: carbuyer11 (Nov 07, 2007 3:49 pm)
October-1524 
http://www.hyundainews.com/Corporate_News/Sales_Releases/11_01_2007_2424.asp
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- #8 of 24
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Re: Hyundai needs a new Marketing Dept. [carbuyer11]
by joe97
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Nov 07, 2007 (4:52 pm)
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Replying to: carbuyer11 (Nov 07, 2007 9:30 am)
Hyundai USA is in the long mix of an advertising campaign to promote brand awareness, titled "Think About It". The TAI campaign started back in September and consists of both promotion of the brand itself and specific models via various media outlets (i.e. TV, magazines, radio). There are at least two national TV ads where the Veracruz is being featured but neither explicitly mention about the crossover in details.
I think Hyundai is trying to get perspective consumers into the showroom - the US sales arm recognizes this as the primary issue, since most of us here know the products aren't the issue (based on satisfaction and loyalty results). I am guessing Hyundai hopes getting additional foot traffic into the showroom will generate more sale (which is a bit tougher amid the recent slow economy). We'll see how everything turns out, but Hyundai deserves a drive from perspective shoppers.
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- #9 of 24
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Re: Hyundai needs a new Marketing Dept. [joe97]
by dvinay12
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Nov 12, 2007 (2:26 pm)
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Replying to: joe97 (Nov 07, 2007 4:52 pm)
Generalized message may not work. People already know about Santa Fe, Sonata and Hyundai..It should have focused on Veracruz a new product, it's qualities, differentiation. Hyundai already lost 8 months lead time to properly market since introduction of VC. Also VCs are available in very low numbers, less colors. I guess it's introduced in Canada, UK and Midwest(Gulf) same time.. Miffed about why Hyundai is so quiet on VC front? rare ads, No hoardings, no prime time display....It's conspicuous absence make me wonder if I made mistake buying Veracruz..Hope it gets better soon.
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- #10 of 24
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Re: Hyundai needs a new Marketing Dept. [dvinay12]
by hiestand
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Nov 25, 2007 (4:52 pm)
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Replying to: dvinay12 (Nov 12, 2007 2:26 pm)
Agree with lack of VC visibility on the road. Went through a long run-around getting my AWD ltd VC last May-June. Finally got mine in Sept. but it turned out to be a brand new 2008! Long story-but Hyundai Corporate, regional, & local dealers took very good care of me.Check out this link for Hyundai Corporate news to see latest great news about the VC: http://www.hyundainews.com/Corporate_News/Corporate/Index.asp
Maybe we'll begin to see a few more VC's on the road now. I'm getting nervous- will this be the new Edsel?
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- #11 of 24
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Over, finished, and done
by mdhutton
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Nov 25, 2007 (10:35 pm)
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Made the decision this weekend to remove the VC from my short list. I just cannot buy the lack of corporate support for this model. With the holiday "Duh" campaign in full-swing, and NAVI-equipped VC's hitting the streets now, I would think that every man, woman and child in this country would know about this car.
This lack of support, to me, is indicative of how they will stand behind the product after the sale, and I'm not comfortable with it.
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- #12 of 24
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Re: Hyundai needs a new Marketing Dept. [hiestand]
by dvinay12
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Nov 26, 2007 (3:17 pm)
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Replying to: hiestand (Nov 25, 2007 4:52 pm)
Well read the news carefully. Is it a typing mistake?
"
This combination of performance and value put the Hyundai Veracruz at the top of the list as the Best SUV Overall Value for 2007, beating competitors including the Honda CR-V, Mazda CX-7, Nissan Xterra and the Toyota FJ Cruiser.
"
Veracruz compared with CR-V, CX-7..and not with Pilot, CX-9, Highlanders??
Yea the big Duh ad upsets me, as VC is not seen anywhere.
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- #13 of 24
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Re: Hyundai needs a new Marketing Dept. [dvinay12]
by craigmri
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Nov 28, 2007 (6:13 pm)
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Replying to: dvinay12 (Nov 26, 2007 3:17 pm)
I believe Hyundai is botching it with the "Big DUH" ad campaign. Do they really think people in the $30,000 car buying range will be lured by this "DUH" thing? It may work on $15,000 cars but in the near luxury segment its tacky and doesn't enhance the image.
Craig
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- #14 of 24
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Re: Hyundai needs a new Marketing Dept. [craigmri]
by dvinay12
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Nov 28, 2007 (7:46 pm)
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Replying to: craigmri (Nov 28, 2007 6:13 pm)
I am just saying if we see 10 "Duh" ads on TV we should be able to see atleast 1 VC ad. But none. Evn "Handy Switch" can make rounds at prime time..;(
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