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Hyundai needs a new Marketing Dept.

24 messages,  Last post on Jan 11, 2009 at 8:26 AM

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What is this discussion about? Hyundai Veracruz, SUV

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#21 of 24 Re: "Think About It" commercial [sas5] by carbuyer11 Feb 05, 2008 (5:41 pm)
Replying to: sas5 (Feb 05, 2008 10:48 am) Another benefit for me is that I like NOT seeing the Veracruz all over the place. I've seen one other in this area (Alabama Gulf Coast). The driver winked at me and gave a thumbs up as we passed each other.   This type of "exclusivity" won't help us a bit when it comes time to sell our cars. I can hear it now: You own a VeraWHAT"?
#22 of 24 Updated Veracruz Sales by carbuyer11 Apr 14, 2008 (8:38 am)
The Veracruz has been available for about a year now. With next-to-zero help from the parent company (from a marketing perspective), Hyundai dealerships have been able to move 16,389 units through March 2008, a very unimpressive figure. I continue to scratch my head trying to figure out why Hyundai appears to want to keep this vehicle under wraps. Are they savings their advertising $$'s on the upcoming Genesis release? Here they are, getting ready to launch a near-luxury sedan, and they still have not exhibited any ability to market to a different audience. Word-of-mouth is not going to work, especially since the positive impact of the early car magazine comparison wins has lost it's luster. The market is about to be impacted by a brand new Honda Pilot. Do you think Honda is going to be quiet about this critical launch. I seriously doubt it.
#23 of 24 Re: Hyundaiusa.com website - online manual [kenrob] by pchan0677 Jul 15, 2008 (7:55 am)
Replying to: kenrob (Jan 12, 2008 8:45 am) yes, I registered in July 2008. I have contact the HyundaiUsa customer service about it and they have not got back to me yet. you say you were able to get the owners and shop manual. will you put on the site so I can get a copy, is it in PDF format?
#24 of 24 agree completely by worldrevolver Jan 11, 2009 (8:26 am)
Yes, the advertising for the veracruz is non-existent. It's truly baffling.   I bought mine solely because I walked to a pharmacy close to my business and it was parked outside. As I walked by I thought "wow that is a nice looking vehicle" then went inside. When I came back out I walked around the back of the car and was slightly stunned to see Hyundai. I went back to work and looked up the veracruz on the hyundai site, built my model and submitted it. From there it was a month to me owning the vehicle.   Hyundai can't bet on people buying the veracruz like I did because not everyone is going to walk by one serendipitously.   I think if people saw this car and were told just what it was it would sell like gangbusters.   When I drive it around I do get frequent check out looks at stop lights because it really is a nice looking vehicle.   I did see recently that the 09 lexus looks a whole lot like the veracruz.   http://www.autocult.com.au/img/gallery/full/CARmageddon1052.jpg

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