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Hyundai needs a new Marketing Dept.

24 messages,  Last post on Jan 11, 2009 at 8:26 AM

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#16 of 24 Hyundaiusa.com website - online manual by kenrob Jan 12, 2008 (8:45 am)
I had registered with hyundaiusa.com several months ago, and was able to get to the owners manual, as well as the shop manual.   Now when I go back and log in, the site says it can't find the manual for my car.   Sure would be nice if Hyundai would beef up the site. Seems like it's an afterthought.   Anyone else have this experience? Replies to this message: ehtpiney (Jan 12, 2008 4:30 pm) pchan0677 (Jul 15, 2008 7:55 am)
#17 of 24 New Marketing by dvinay12 Jan 12, 2008 (11:45 am)
I watched on CNN, Hyundai CEO speaking about Marketing push and more spending. Looks like they are timing up with Genesis. Hope they won't forget Veracruz. They will be primetime advertisers on CNN in upcoming presidential debates
#18 of 24 Re: Hyundaiusa.com website - online manual [kenrob] by ehtpiney Jan 12, 2008 (4:30 pm)
Replying to: kenrob (Jan 12, 2008 8:45 am) THANK YOU! I registered last year in August. The online manual never worked. I reported this to HyundaiUSA in September. Since then they have called me about 6 times to report that my password now works. They even called with the wrong username and password once. I never had a problem with the password just the online manual. The last answer I received from them on January 10, 2008 "You have a paper manual, that's all you need. The Hyundai USA Consumer associate helping me with this issue stated that she keeps reporting the online manual does not work to the technical team but keeps getting the same answer back "password works". She said there is nothing else she can do! I have a meeting with a HyundaiUSA representative that is coming to the Atlantic City area dealership on Tuesday to discuss the Headlight issue. I'll give him this issue also.
#19 of 24 Veracruz Sales by carbuyer11 Feb 05, 2008 (9:30 am)
Through December 2007 Hyundai has sold 12,589 Veracruz's. After reaching a monthly high of 1739 units in August, sales have been in a steady decline:   Sept- 1653 Oct- 1524 Nov- 1225 Dec- 1222   While I'm sure the economy and the season have played a role in this negative trend, I remain convinced that the Veracruz may be the best kept secret in the automotive world. When was the last time ANYBODY out there saw a commercial on the Veracruz?? While I fully understand Hyundai's allocation of advertising $$'s to the new Genesis and the upcoming remodeled Sonata, I continue to be amazed at the lack of advertising they've done on the Veracruz. I've seen more promotions on the 6yr old Honda Pilot. And don't think for a second that Honda won't be saturating the airwaves with commercials touting the soon-to-be-released Pilot remod. I don't get it......
#20 of 24 "Think About It" commercial by sas5 Feb 05, 2008 (10:48 am)
This is the commercial that got me to thinking about why I buy (have bought) certain cars.   I kept thinking about it and finally, after doing exhaustive research and test driving the Veracruz three times, I decided to take the plunge and buy one.   I was leaning heavily toward buying the Lexus RX350 until I realized that I'd be sinking an additional $10,000 into a vehicle for its name. No way!   I'm not knocking Lexus . . . I drove an LS400 for a decade and loved it. However, I don't have oodles of dollars to spend on a car because of its name.   Another benefit for me is that I like NOT seeing the Veracruz all over the place. I've seen one other in this area (Alabama Gulf Coast). The driver winked at me and gave a thumbs up as we passed each other. Replies to this message: carbuyer11 (Feb 05, 2008 5:41 pm)
#21 of 24 Re: "Think About It" commercial [sas5] by carbuyer11 Feb 05, 2008 (5:41 pm)
Replying to: sas5 (Feb 05, 2008 10:48 am) Another benefit for me is that I like NOT seeing the Veracruz all over the place. I've seen one other in this area (Alabama Gulf Coast). The driver winked at me and gave a thumbs up as we passed each other.   This type of "exclusivity" won't help us a bit when it comes time to sell our cars. I can hear it now: You own a VeraWHAT"?
#22 of 24 Updated Veracruz Sales by carbuyer11 Apr 14, 2008 (8:38 am)
The Veracruz has been available for about a year now. With next-to-zero help from the parent company (from a marketing perspective), Hyundai dealerships have been able to move 16,389 units through March 2008, a very unimpressive figure. I continue to scratch my head trying to figure out why Hyundai appears to want to keep this vehicle under wraps. Are they savings their advertising $$'s on the upcoming Genesis release? Here they are, getting ready to launch a near-luxury sedan, and they still have not exhibited any ability to market to a different audience. Word-of-mouth is not going to work, especially since the positive impact of the early car magazine comparison wins has lost it's luster. The market is about to be impacted by a brand new Honda Pilot. Do you think Honda is going to be quiet about this critical launch. I seriously doubt it.
#23 of 24 Re: Hyundaiusa.com website - online manual [kenrob] by pchan0677 Jul 15, 2008 (7:55 am)
Replying to: kenrob (Jan 12, 2008 8:45 am) yes, I registered in July 2008. I have contact the HyundaiUsa customer service about it and they have not got back to me yet. you say you were able to get the owners and shop manual. will you put on the site so I can get a copy, is it in PDF format?
#24 of 24 agree completely by worldrevolver Jan 11, 2009 (8:26 am)
Yes, the advertising for the veracruz is non-existent. It's truly baffling.   I bought mine solely because I walked to a pharmacy close to my business and it was parked outside. As I walked by I thought "wow that is a nice looking vehicle" then went inside. When I came back out I walked around the back of the car and was slightly stunned to see Hyundai. I went back to work and looked up the veracruz on the hyundai site, built my model and submitted it. From there it was a month to me owning the vehicle.   Hyundai can't bet on people buying the veracruz like I did because not everyone is going to walk by one serendipitously.   I think if people saw this car and were told just what it was it would sell like gangbusters.   When I drive it around I do get frequent check out looks at stop lights because it really is a nice looking vehicle.   I did see recently that the 09 lexus looks a whole lot like the veracruz.   http://www.autocult.com.au/img/gallery/full/CARmageddon1052.jpg

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