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Hyundai needs a new Marketing Dept.

24 messages,  Last post on Jan 11, 2009 at 9:26 AM

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What is this discussion about? Hyundai Veracruz, SUV

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#11 of 24 Over, finished, and done by mdhutton Nov 25, 2007 (11:35 pm)
Made the decision this weekend to remove the VC from my short list. I just cannot buy the lack of corporate support for this model. With the holiday "Duh" campaign in full-swing, and NAVI-equipped VC's hitting the streets now, I would think that every man, woman and child in this country would know about this car.   This lack of support, to me, is indicative of how they will stand behind the product after the sale, and I'm not comfortable with it.
#12 of 24 Re: Hyundai needs a new Marketing Dept. [hiestand] by dvinay12 Nov 26, 2007 (4:17 pm)
Replying to: hiestand (Nov 25, 2007 5:52 pm) Well read the news carefully. Is it a typing mistake? " This combination of performance and value put the Hyundai Veracruz at the top of the list as the Best SUV Overall Value for 2007, beating competitors including the Honda CR-V, Mazda CX-7, Nissan Xterra and the Toyota FJ Cruiser. "   Veracruz compared with CR-V, CX-7..and not with Pilot, CX-9, Highlanders??   Yea the big Duh ad upsets me, as VC is not seen anywhere. Replies to this message: craigmri (Nov 28, 2007 7:13 pm) dvinay12 (Nov 28, 2007 8:46 pm)
#13 of 24 Re: Hyundai needs a new Marketing Dept. [dvinay12] by craigmri Nov 28, 2007 (7:13 pm)
Replying to: dvinay12 (Nov 26, 2007 4:17 pm) I believe Hyundai is botching it with the "Big DUH" ad campaign. Do they really think people in the $30,000 car buying range will be lured by this "DUH" thing? It may work on $15,000 cars but in the near luxury segment its tacky and doesn't enhance the image.   Craig Replies to this message: dvinay12 (Nov 28, 2007 8:46 pm)
#14 of 24 Re: Hyundai needs a new Marketing Dept. [craigmri] by dvinay12 Nov 28, 2007 (8:46 pm)
Replying to: craigmri (Nov 28, 2007 7:13 pm) I am just saying if we see 10 "Duh" ads on TV we should be able to see atleast 1 VC ad. But none. Evn "Handy Switch" can make rounds at prime time..;(
#15 of 24 Lots of ads in Canada by becyk Dec 08, 2007 (11:40 pm)
I must admit, til I saw the Veracruz in the showroom in September, I never even heard of it. Saw it, bought it.    Since then though, I must say, I see alot of TV ads of the VC in Canada. I think the ads are not very descriptive of the VC, but they do bring intrigue and curiosity to mind, which may not be a bad thing.     Hell, I think if you get to the showrooms and compare the VC with others...you'll probably buy the VC because of price (bang for $) unless you really need the "status" of Acura or Lexus. I play smart and I don't need status...I came well equipped thank you. lol
#16 of 24 Hyundaiusa.com website - online manual by kenrob Jan 12, 2008 (9:45 am)
I had registered with hyundaiusa.com several months ago, and was able to get to the owners manual, as well as the shop manual.   Now when I go back and log in, the site says it can't find the manual for my car.   Sure would be nice if Hyundai would beef up the site. Seems like it's an afterthought.   Anyone else have this experience? Replies to this message: ehtpiney (Jan 12, 2008 5:30 pm) pchan0677 (Jul 15, 2008 8:55 am)
#17 of 24 New Marketing by dvinay12 Jan 12, 2008 (12:45 pm)
I watched on CNN, Hyundai CEO speaking about Marketing push and more spending. Looks like they are timing up with Genesis. Hope they won't forget Veracruz. They will be primetime advertisers on CNN in upcoming presidential debates
#18 of 24 Re: Hyundaiusa.com website - online manual [kenrob] by ehtpiney Jan 12, 2008 (5:30 pm)
Replying to: kenrob (Jan 12, 2008 9:45 am) THANK YOU! I registered last year in August. The online manual never worked. I reported this to HyundaiUSA in September. Since then they have called me about 6 times to report that my password now works. They even called with the wrong username and password once. I never had a problem with the password just the online manual. The last answer I received from them on January 10, 2008 "You have a paper manual, that's all you need. The Hyundai USA Consumer associate helping me with this issue stated that she keeps reporting the online manual does not work to the technical team but keeps getting the same answer back "password works". She said there is nothing else she can do! I have a meeting with a HyundaiUSA representative that is coming to the Atlantic City area dealership on Tuesday to discuss the Headlight issue. I'll give him this issue also.
#19 of 24 Veracruz Sales by carbuyer11 Feb 05, 2008 (10:30 am)
Through December 2007 Hyundai has sold 12,589 Veracruz's. After reaching a monthly high of 1739 units in August, sales have been in a steady decline:   Sept- 1653 Oct- 1524 Nov- 1225 Dec- 1222   While I'm sure the economy and the season have played a role in this negative trend, I remain convinced that the Veracruz may be the best kept secret in the automotive world. When was the last time ANYBODY out there saw a commercial on the Veracruz?? While I fully understand Hyundai's allocation of advertising $$'s to the new Genesis and the upcoming remodeled Sonata, I continue to be amazed at the lack of advertising they've done on the Veracruz. I've seen more promotions on the 6yr old Honda Pilot. And don't think for a second that Honda won't be saturating the airwaves with commercials touting the soon-to-be-released Pilot remod. I don't get it......
#20 of 24 "Think About It" commercial by sas5 Feb 05, 2008 (11:48 am)
This is the commercial that got me to thinking about why I buy (have bought) certain cars.   I kept thinking about it and finally, after doing exhaustive research and test driving the Veracruz three times, I decided to take the plunge and buy one.   I was leaning heavily toward buying the Lexus RX350 until I realized that I'd be sinking an additional $10,000 into a vehicle for its name. No way!   I'm not knocking Lexus . . . I drove an LS400 for a decade and loved it. However, I don't have oodles of dollars to spend on a car because of its name.   Another benefit for me is that I like NOT seeing the Veracruz all over the place. I've seen one other in this area (Alabama Gulf Coast). The driver winked at me and gave a thumbs up as we passed each other. Replies to this message: carbuyer11 (Feb 05, 2008 6:41 pm)

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