Article Comments - Chrysler Does Some Pruning

31 messages, Last post on Aug 28, 2008 at 5:38 PM

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Chrysler Does Some Pruning, But Where Are the New Seedlings? - Chrysler announced last week that it is dropping from its product portfolio four slow-selling models. Going away in 2008 will be the Dodge Magnum and the Chrysler Crossfire, Pacifica and PT Cruiser convertible. These are the obvious models to clear away from among the overlapping models in Chrysler's line. (more)

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#11 of 31 Re: Chrysler is not luxury [rlyon] by albook Nov 27, 2007 (1:55 pm)
Replying to: rlyon (Nov 25, 2007 10:36 am) If the think Chrysler can compete with Lexus, Acura, BWM, Audi, Mercedes, and even Cadillac, they will be doing some permanent pruning soon. Chrysler couldn't sell it's Mercedes products at mid level prices, who's the idiot that thinks RAISING the prices will suddenly help move more cars?!?! haha, that's ridiculous. I said the same thing about Cadillac 7-8 years ago. I think it would take awhile, but if Chrysler starts slowly, they can get at least near that level.They would have to drop a lot of products like the Sebring, but they have a bit of a start with the 300, which is better looking than any Cadillac offering of that size (STS and DTS). First raise quality and performance to Lexus level, then raise price. But Chrysler HAS to do something- or they will be on the chopping block.
#12 of 31 $38K Challenger by hpmctorque Nov 29, 2007 (11:50 pm)
Chrysler announced the introductory price of the SRT8 6.1 Hemi Challenger will be $37,995. While more affordable Challengers will be introduced later, it will be interesting to see what the average sale price of Challengers will be after the initial orders are filled, and how well the SRT8 holds its value.
#13 of 31 Re: Not the Magnum! [tdiaz339] by albook Dec 01, 2007 (8:52 am)
Replying to: tdiaz339 (Nov 08, 2007 2:58 pm) The Challenger is going to save Chrysler, although I question why only 5000 units with the 6.1 Hemi for 2008. I hope they offer the 3.5 V6 for 2009. Not even close. A car like this is purely so Chrysler can show off. If they want to save themselves, make the Avenger something that can really compete against the Accord and new Malibu. The Durango needs to lose weight The Durango is the lightest full size SUV on the market. It just looks bad compared to competitors like the Tahoe. Chrysler needs a small car, alla the Yaris and Fit. Hopefully, they can develop the Hornet concept into something useful. I'd say Chrysler has to much to worry about with improving or dropping models to add anything new. They shouldn't even worry about that sub compact market right now. And the 4 year old concepts they bring to shows 4 years ago are nothing but memories- never to be used. Chrysler has a lot of those.They really brought the Hornet out 4 or 5 times (the Razr, etc.) At least they aren't likek Ford who brings a concept out and waits 3-4 years for it to go into production- when it looks even more dated. (MKS).
#14 of 31 . by wtd44 Dec 01, 2007 (1:04 pm)
Cerberus will not readily allow Chrysler to fail. I will not be surprised to read sometime later about some very big change in product and marketing.
#15 of 31 I don't think Chrysler's going to prune by iluvmysephia1 Dec 01, 2007 (2:33 pm)
off the Hornet just yet. Chery Motors of China recently announced that it will take a while for them to adapt to stringent U.S.emissions and safety requirements and that they are in no hurry to rush that process. Probably a good plan, eh? We do tend to like our cars to pass Fed.emissions requirements(as if we had any say in the matter)and crashworthiness is getting more and more important for American buyers. Chery is eager to break in to the American car sales market but it will take time. I don't think that means that Chrysler is going to 86 the whole Hornet program at this time, though. The Caliber is too big and heavy and is not getting rave reviews from everybody. The small car gap is still there for Chrysler and the Hornet has received a good response from potential buyers so far. From looking at a concept on the net, anyway. Replies to this message: albook (Dec 01, 2007 9:41 pm)
#16 of 31 Re: I don't think Chrysler's going to prune [iluvmysephia1] by albook Dec 01, 2007 (9:41 pm)
Replying to: iluvmysephia1 (Dec 01, 2007 2:33 pm) Oh- I forgot Chrysler makes the Hornet over in Europe. But I hope they don't bring it over here. IT's better than what they've got, but Dodge need s to change its image. It needs to ditch the tough look and get more refined like Honda, which they can do if Chrysler goes upscale. Leave tough to the Jeeps. Only keep the Charger and Challenger.
#17 of 31 The Challenger looks good by iluvmysephia1 Dec 02, 2007 (10:58 am)
to me. It will be interesting to see how much the lower end Challenger's will cost. The Dodge Hornet will be built in China by Chery Motors and Chrysler. At least when the initial shock from Chery regarding how much work will be required to bring in to American regulations passes and they move on to actually building it. Tha Challenger looks great in pictures. I buy 4-door SUV's/crossovers/sedans exclusively(one vehicle for my wife and I at a time, though, of course) so I would probably not be interested in buying a Challenger but the Hornet I would consider test-driving at least to look in to how well it drives and handles. I like the design and it does not replicate that Chrysler Ram-tough front end that the Caliber does. The Caliber doesn't have the worst design in the world but not really my cup of tea, either. The Hornet has a smaller, sportier design all it's own.
#18 of 31 Chrysler Design by albook Dec 04, 2007 (4:11 pm)
Dodge needs to get rid of the tough look> i like it but it doesn"t appeal to every body> look at avenger> i think it looks okay best sellers like the civic and accord are neutral in styling> that is what people like>
#19 of 31 Chrysler Market Direction by rsuther2 Dec 28, 2007 (11:15 pm)
Chrysler has gone through so many re-inventions over the last 20 years, that folks can't keep up with their identity. Now, just when they were begining to have an identity they are going to revamp the whole thing again. I just hope they can hang in there until the new identity takes hold. I think Press is the right man for the job, look where Toyota is aand where they came from. What I hear from Press is very exciting and healthy for the company. Chrysler is obviously in for some difficult years ahead, but they will be stronger for it in the future. Replies to this message: ottomagnum (Aug 18, 2008 4:57 am)
#20 of 31 Employee Choice Price by arewhyinoh Dec 29, 2007 (8:49 pm)
Wife is expecting our 3rd next week! Need to get a vehicle with 3 rows of seats. Anyone have an employee choice burning a hole in their pocket yet for 2007. Going in to lease a Chrysler on Monday and would love to use it!