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GM News, New Models and Market Share

8502 messages,  Last post on Nov 29, 2009 at 4:09 AM

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What is this discussion about? Automotive News


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#6809 of 8502
Re: Buick sales may rebound [cooterbfd] by dino001
Jul 03, 2009 (4:43 pm)
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Replying to: cooterbfd (Jul 03, 2009 11:22 am)

It all depends what the goals were. Rolls Royce or Ferrari sold even fewer cars, so what. GM is not Ferrari, Buick certainly is not Rolls Royce.
 
The problem with pretty much all GM's brands was not just in number of vehicles sold, but size of the shortfall from what was their minimum required to reach profitability, or even maintain survival.
 
This year everybody is in the tank - the difference is some have cash, R&D and market position needed to make it to the other side of the slump, others had to be nationalized, force taxpayers to pay their bills, have their creditors trampled, shut off or sell half of their operations. There is a big difference.
#6810 of 8502
Re: Buick sales may rebound [cooterbfd] by circlew
Jul 03, 2009 (4:45 pm)
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Replying to: cooterbfd (Jul 03, 2009 11:22 am)

Agreed, the marketing is a dud. Take a look at the economy now. As I said, wasted on Buick...shoulda' been a Caddy or Chevy.
 
I will repeat this many times in the future until Buick goes the way of Olds.
 
Regards,
OW
#6811 of 8502
Re: Buick sales may rebound [cooterbfd] by bumpy
Jul 03, 2009 (5:37 pm)
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Replying to: cooterbfd (Jul 03, 2009 4:19 pm)

Lacrosse and Lucerne both started off with good peaks in their first summer on the market (2005 and 2006 respectively), then sales steadily eroded without regard to gas prices or the economy in general. Enclave got off to a modest start and is generally holding its own over the last year.
#6812 of 8502
Re: Buick sales may rebound [bumpy] by cooterbfd
Jul 03, 2009 (6:36 pm)
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Replying to: bumpy (Jul 03, 2009 5:37 pm)

Both the Lacrosse and the Lucerne were restyles of old platforms. Again, in the last 2 years, I'll bet a significant amount of the dropoff was due to a pullback in fleet sales.
 
As far as Buick vs. Rolls or Ferrari, I'm sure that they are far happier with their sales numbers than GM is with Buicks, as they cater to a MUCH MUCH smaller market than Buick. Last June, Honda sold almost 12,500 Acuras. This June; just under 8,300. Last June, GM sold 9,600 Buicks vs. 8,600 this June. GM must be happy with the fact that sales are reletively steady, especially considering that it could be assumed that many (like me) are holding off their purchase until the new LaCrosse is available.
 
The dealer I'm dealing with anticipates his first 4 will arrive next week.
#6814 of 8502
Re: Buick sales may rebound [cooterbfd] by lemko
Jul 04, 2009 (5:23 am)
Reply

Replying to: cooterbfd (Jul 03, 2009 7:08 am)

That gets back to something I've been complaining about for a long time. American car manufacturers forgot how to make AMERICAN CARS! They're in the shape they're in because for the last 20 years or so, they've been trying to make copies of Asian or European cars and falling flat on their faces.
#6815 of 8502
Re: Buick sales may rebound [lemko] by motownturns50
Jul 04, 2009 (5:49 am)
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Replying to: lemko (Jul 04, 2009 5:23 am)

Amen to that.
#6816 of 8502
Re: Buick sales may rebound [motownturns50] by cooterbfd
Jul 04, 2009 (6:32 am)
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Replying to: motownturns50 (Jul 04, 2009 5:49 am)

Ditto that. I'll be out in the Wildcat all day today. Ain't no euro sh^&box or jap crap that can compare to the class of that.
#6817 of 8502
Re: Buick sales may rebound [cooterbfd] by andre1969
Jul 04, 2009 (8:16 am)
Reply

Replying to: cooterbfd (Jul 04, 2009 6:32 am)

What year is your Wildcat, again? Got any pics of it online?
#6818 of 8502
If the 2010 LaCrosse.... by tlong
Jul 04, 2009 (9:08 am)
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....had been a Chevy Impala instead, which car would sell more copies?
 
You take the LaCrosse, restyle it only slightly (grille, etc.) to be a Chevy, and market it as the new improved Impala (a la Malibu). Would that car get more sales than the Buick? IMHO the answer is YES. Which is why Buick is a mistake and one less division would lower GM's costs and increase their sales.

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