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GM News, New Models and Market Share

8478 messages,  Last post on Nov 27, 2009 at 6:24 PM

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#5303 of 8478
Re: Brand strategy [lilengineerboy] by tlong
Apr 25, 2009 (8:46 pm)
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Replying to: lilengineerboy (Apr 25, 2009 7:26 pm)

Chrysler invents the minivan, GM can't figure it out (never did) and Ford just copied the Dodge as much as possible, and brings in Nissan then Mazda to help. This is what GM execs should've been spanked over. Now they just say people don't want minivans
 
Comment 1: I never understood why Chrysler is given the credit since the original VW van seems pretty similar. Fairly small, right side sliding door, three rows of seats. VW was much cruder but also much earlier (1950's-1970's).
 
Comment 2: GM could be forgiven for not getting the minivan right. But they also didn't get the midsized sedans right, they also didn't get the small cars right, they also never saw the potential of premium small cars. Speaking personally, I don't enjoy big vehicles, but I do enjoy good handling and good interiors. So in 1985 when I looked for a decent handling small sedan I bought a VW jetta. My best American competition was the Tempo/Topaz. When I wanted an even more upscale small sedan in 1998, I looked at the BMW 3 series, the Passat, Audi A4. I even considered the Caddy Catera but it was a far cry from the others. I ended up with the Audi. I had NO American cars that could even compete! Lots of profits made by BMW, Audi, Acura, Lexus, and even VW on small premium sedans. Where are the US manufacturers in this market?
#5304 of 8478
Re: Brand strategy [lilengineerboy] by bpizzuti
Apr 26, 2009 (3:40 am)
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Replying to: lilengineerboy (Apr 25, 2009 7:26 pm)

I don't particularly like the FJ (the Xterra is a better implementation of the same concept, and came first too...the FJ was also Toyota's try at the whole "retro" thing). However, I've noticed with all manufacturers save GM and Chrysler, they seem to be able to learn from their mistakes. You noted the FJ is now gone. Sienna and Oddessy kept improving. Improvements on the Fusion...someone noted VW fired the guy responsible for the Phaeton.
 
On the other hand, GM makes a mistake like the Cobalt or Aveo, and instead of learning from it, they rebadge it as a G3 or G5! And just when it seems like they're learning something and make the Cobalt SS, guess which version DOESN'T get rebadged as a "sporty" Pontiac? And no one at GM gets fired over debacles like this until the US President steps in, which says that that sort of culture of rotten work is at the very least acceptable there.
#5305 of 8478
Re: Brand strategy [fintail] by cooterbfd
Apr 26, 2009 (4:22 am)
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Replying to: fintail (Apr 25, 2009 6:01 pm)

Hemmings has a couple of Allante conv. w/ 50-70K on the clock for around $15K. There is even a 50,000 mile Reatta conv. going for $22K
#5306 of 8478
Re: Brand strategy [lilengineerboy] by steevo
Apr 26, 2009 (5:47 am)
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Replying to: lilengineerboy (Apr 25, 2009 7:26 pm)

Where do you come up with this stuff? I'll use your Aztec argument again because its so......wrong.... .. And this is not because I own an FJ Cruiser or anything. The AZTEC is a pure failure of a model. Pefect example of piss poor management, a specialty at GM. The FJ was INTENTIONALLY designed to be unusual. A Throwback to the original. A niche vehicle. And Toyota always said it would likely only survive 2 or 3 years at most. Which it did. THat is not failure.
You seem to like to invent arguments that have no basis on what actually occurred in the car industry over the last 3 decades
#5307 of 8478
Re: Brand strategy [bpizzuti] by lilengineerboy
Apr 26, 2009 (5:52 am)
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Replying to: bpizzuti (Apr 26, 2009 3:40 am)

someone noted VW fired the guy responsible for the Phaeton.
 
But he got fired for in-fighting. He wanted to prove he was cooler than the guy at Audi when they should be on the same team.
 
GM makes a mistake like the Cobalt or Aveo, and instead of learning from it, they rebadge it as a G3 or G5! And just when it seems like they're learning something and make the Cobalt SS, guess which version DOESN'T get rebadged as a "sporty" Pontiac?
 
I am not defending re-badge model decisions. I think this is what hurt them all along, not every brand needs to have a vehicle in every segment. I would never, ever buy an SUV from Saab, and the fact that they tried to market one makes me not consider a 9-3. Buick doesn't need an SUV. Nor does Pontiac. SUVs are not luxurious nor sporty. I think this is where Ford is way ahead. Lincoln has a clear charter, so does Ford, and for the time being so does Volvo. Toyota, Lexus and Scion all have clear charters, as do Nissan/Infiniti, Honda/Acura.
 
It was a cultural thing at GM, the brands used to fight with each other, Chevy had a Monte Carlo SS, Buick and a Regal T-Type and Grand National, Olds had the 442 and Hurst editions. It started even before that. You don't need 5 performance brands, you need a mainstream, luxury, and maybe something else.
 
What I was defending was the innovation and willingness to try something new. What I am not defending was half-a**ing the attempt, or not fully proving it out before giving it to customers. When you have that many brands, each brand doesn't need something in every market, that is just dumb.
#5308 of 8478
Re: Brand strategy [steevo] by lilengineerboy
Apr 26, 2009 (6:04 am)
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Replying to: steevo (Apr 26, 2009 5:47 am)

The AZTEC is a pure failure of a model. Pefect example of piss poor management, a specialty at GM.
 
How is that a failure? They tried something new. They developed a platform and it brought the Buick Rendezvous. The Aztec was ugly, the marketing groups missed. It wasn't scheduled to be a high volume seller either. The Buick was much more main stream and sold much more as a result. Neither had any real functional issues, both were basically well proven. I don't get what your beef is or why someone needs to get canned for trying something new. They tried, it was ugly, they went mainstream and it worked fine.
 
You seem to like to invent arguments that have no basis on what actually occurred in the car industry over the last 3 decades
 
How do you figure?
 
Someone said this car is terrible or that car is terrible yada yada, and then I mentioned what made a particular car innovative or interesting. Then I mentioned that other companies copied the concept, improved it, and its now the norm. There is a risk to being first and trying to innovate new ideas.
#5309 of 8478
Re: GM Advertisements by bvdj84
Apr 26, 2009 (6:16 am)
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Replying to: lilengineerboy (Apr 26, 2009 6:04 am)

GM is running heavy, heavy advertisements. I get annoyed to see the ads come on every commercial. And, why do they have to bring Honda and Toyota into the picture?
The ads are trying imply that have all their crap together. But, GM its too late, your problems are already uncovered. Even with your value and investment protection on new cars is attractive, but that would be 1 of the few things to be confident in the brand. It almost angers me to see the ads.
 
Its okay, just admit and swallow your pride. I think you could get a better response than pretending that everything is okay. People might feel a little more for ya.
 
GM its too late for the ads.
#5310 of 8478
Re: Brand strategy [fintail] by gagrice
Apr 26, 2009 (7:04 am)
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Replying to: fintail (Apr 25, 2009 6:01 pm)

The Allante, for all of its shortcomings, is probably the best Caddy product of that time.
 
I thought the Allante was the best looking Cadillac since the 1950s. Nothing since is close. The current run of Cadillacs had to be designed at Disney or Looneytunes. I guess it appeals to kids that were raised on Transformers. Nothing else can explain it to my satisfaction. I guarantee Elvis would not be caught dead in a modern Cadiallac.
#5311 of 8478
Re: GM Advertisements [bvdj84] by steevo
Apr 26, 2009 (7:05 am)
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Replying to: bvdj84 (Apr 26, 2009 6:16 am)

It seems to me that GM and Chrysler, and even Ford for a number of years, failed to get their sht together. The Bottom Line is you are in business to sell Cars and Trucks. But rather than spend time and money engineering, designing, and building quality Cars and Trucks, they spend time and money on advertising campaigns, marketing, and all sorts of financial play in order to increase profits, sales etcetera, in any way EXCEPT trying to improve the product. It all comes down to nuts and bolts. The Japanese Manufacturers care about CARS. The Big 3 care about maximizing profits. This is the problem. The BIG 3 ALWAYS cut corners...For a while even Cadilacs didnt have remote fuel filler doors for example. And the interior fit and finish sucked. Not because the Japanese are better, or because the UAW was lazy, because MANAGEMENT didnt think it was important. They don't think their customers are smart enough to know the difference or care about the little stuff, like a nice beefy knob on the stereo, or backlit window switches, or a remote gas cap door, and things like that. The little things add up. Eventually all you have left is Marketing, because the cars cant sell themselves. Hell I would say most people would have a hard time even naming a car made by GM, FORD, or Chrysler(other than the Mustang) nowadays. THey would have to stop and think about it and then maybe remember Malibu or just say Cadillac. But ask them to name any car and Accord,Camry,Civic,Altima will jump right off there tongues. Thats because of a total industry wide failure to improve the product. We have been reading in Car mags about the latest model from the Big 3 finally closing the gap since the 1980's and it has always been bs.
If the Govt put a 5000 dollar tariff on foreign cars back then, GM and FORD would have used the opportunity to raise their own prices by 6000 dollars to maximize profits, rather than using the opportunity to take over the market. Its the same old story. They would rather come up with markting gimmicks like "Buy American" while they continue to close plants and move their manufacturing to Mexico and Canada.. all the while NIssan, Toyota, and Honda building plants right here in the good old US of A creating jobs and building communties. We may as well entice them to move their corporate headquartes to the USA and just call them US Car companies and just finish the job. Hell, Nissan is practically a US company now as it is with design and engineering and marketing all taking place in California, Texas, Michigan, and even Denver I think...
Nissan is more a US Car company than Chrysler.
#5312 of 8478
Re: Brand strategy [steevo] by gagrice
Apr 26, 2009 (7:11 am)
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Replying to: steevo (Apr 26, 2009 5:47 am)

A Throwback to the original. A niche vehicle.
 
The FJ was a very poor implementation of the original. I know as I bought a new Land Cruiser in 1964. I was totally turned off by the FJ, from every aspect except the name. I think it was a disappointment for Toyota as well. They could not have possibly made money on their retro like Chrysler did with the PT Cruiser. The Aztek is ugly beyond belief. The FJ is right behind it.

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