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GM News, New Models and Market Share

8475 messages,  Last post on Nov 27, 2009 at 11:49 AM

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What is this discussion about? Automotive News


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#5253 of 8475
Re: Brand strategy [circlew] by cooterbfd
Apr 24, 2009 (2:03 pm)
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Replying to: circlew (Apr 24, 2009 1:08 pm)

Well, The question is will people pay $30-35K for a Chevy car (Lacrosse)? They STILL don't for a Hyundai, inspite of it's rave reviews. The Lucerne sold 40% more ytd. For that to work, ALL of Buick would have to be integrated into Cadillac. Chevy already has a complete lineup of cars and trucks.
 
What may work, as you already have the 3 separate dealership groups (Chevy, B"P"G, and Caddy) is trying to get back to the basics, by pricing and equipping the cars accordingly. Consider this:
 
Save the Camaro and Corvette, ALL of Chevy's cars sell for under $30K. I'll bet 95% sell for under $25K. So, there is your price point for Chevy.
 
Seeing as how we hear a death knell for Pontiac, we'll ignore them. Buick's price point is in the $25-42k ZONE. Let the "new" B-G group sell the LaCrosse as the base car, and redesign the G8 as the new Lucerne. Keep the Enclave there, but get rid of the Acadia name. Want an upscale Traverse? Buy an Enclave!!! Keep the new Terrain as GMC's CUV. Solstice as a Buick??? Why not??? Get younger buyers in the showroom. They may actually like what they see from Buick.
 
Caddy gets the CTS, a G8 based STS, and stretch the platform for the DTS. Thereby justifying building the Lucerne, STS, and DTS in NA. Caddy gets no Lambda, as it has the SRX and Escalade variants.
 
This way, each dealership group has a full, yet not completely overlapping compliment of cars and trucks, yet each also has something different (Chevy Camaro, Buick "Solstice", and the Caddy CTS
#5254 of 8475
Re: Brand strategy [cooterbfd] by circlew
Apr 24, 2009 (2:23 pm)
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Replying to: cooterbfd (Apr 24, 2009 2:03 pm)

That would've been great around 2004. I believe you need to have 2 price groups...over/under $35K base The Traverse rises well above $30K optioned out. The Acadia would be an up-class Chevy like the Impala used to be.
 
G8 is a Chevy and the STS now has a real chassis to share with it.
 
At the end of the day, you cut to the bone and restructure based on the nameplates that make you money. The Buick Division is low volume. Caddy eats the 2 larger nameplates, Chevy the smaller.
 
GMC is higher sales but like I said, this is survival mode. Chevy Truck becomes the Gold Standard.
 
Cutting the 2 divisions now allows target markets for the remaining 2 divisions to consolidate costs and drive sales of profitable nameplates, not resource-sapping clones.
 
Just MHO.
 
Regards,
OW
#5255 of 8475
Re: Brand strategy [cooterbfd] by lilengineerboy
Apr 24, 2009 (3:36 pm)
Reply

Replying to: cooterbfd (Apr 24, 2009 2:03 pm)

Solstice as a Buick??? Why not??? Get younger buyers in the showroom. They may actually like what they see from Buick.
 
The Saturn Sky and the Pontiac Solstace can both find new homes. One is a Chevy for the younger folks (Miata fighter) and one is for those who want to relive their youth in a more relaxed environment (Miata retractable hard top, MBZ SLK, etc).
#5256 of 8475
Re: Brand strategy [xrunner2] by bobgwtw
Apr 24, 2009 (4:06 pm)
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Replying to: xrunner2 (Apr 24, 2009 6:39 am)

Remember a guy named Ross Perot on the board? If GM would have listened to him they probably would not be in the mess they're in today.
#5257 of 8475
Re: Brand strategy [circlew] by steevo
Apr 24, 2009 (4:58 pm)
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Replying to: circlew (Apr 24, 2009 1:08 pm)

I would go one step further. Combine to ONE name, General Motors. You could then selectively use the old brand names as models designators.
#5258 of 8475
Re: Brand strategy [cooterbfd] by steve_ HOST
Apr 24, 2009 (5:01 pm)
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Replying to: cooterbfd (Apr 24, 2009 12:48 pm)

It was the 4 banger. It ate a few 02 sensors too. I had a great mechanic for several years until he up and moved on me. He had a similar van that he got cheap after a taxi company ran it into the ground and it was running fine with around 240,000 miles on it, iirc. Mine just got tired.
 
TWO Chinese car makers are poised to invest in a new General Motors Europe, Vauxhall’s owner. (The Sun).
#5259 of 8475
Re: Brand strategy [steevo] by circlew
Apr 24, 2009 (5:12 pm)
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Replying to: steevo (Apr 24, 2009 4:58 pm)

OK...now that's progress!
 
Regards,
OW
#5260 of 8475
Buick Losezerne-emphasis on "lose" by sgtdevlinusmc
Apr 24, 2009 (6:12 pm)
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Bought an 07 Lucerne CXS in June of 08. It has been nothing but a headache from day 1. The car (and I use the term losely) has had a whole host of problems from bad rotors, defective tires, defective front seat belts, defective fuel sender in tank, heated seats that will burn your buns - not warm them, ad infinitum, ad nauseum. But the worst problem of all is an annoying vibration that pulses throughout the entire car. I have brought it back to the dealer at least 9 times: fixes were not successful and consisted of l. rotate and balance tires, 2. rotate and balance tires again, 3. grind front rotors, 4. replace a wheel, 5. replace 2 tires, 6. lift engine and trans off of mounts and retighten, 7. lift engine and trans again and replace engine mounts, etc., 8. do nothing and admit that they could not fix the car. Great fix; "we can't fix your car." What the heck are they doing selling cars with design flaws that can't be fixed, ever. I have filed a lemon law suit; GM has offered me $1600 as consideration for selling me a car with a defective engine that causes the car to vibrate. Wow! Just think, $1600! The engine and car vibrates whenever the rpms are at 1500 whether standing still or driving down the road. The car has the Cadillac NorthStar engine which is touted as being such a great engine. You sure couldn 't prove it by me or my car. I drove an 08 Lacrosse CXS which has a 5.3L engine (NorthStar is 4.2L); the 5.3L engine does not vibrate and is a stronger engine. I am going to request that GM replace the engine and stop putzing around as they have been doing. I am very concerned with GM's impending bankruptcy; I am afraid that me lemon law case will fall by the wayside in spite of what our illustrious leader, Pres. Obama promises. GM stock is now selling for less than a gallon of unleaded gas; how about that for a red flag. I just feel sorry for all of those GM employees who have stuck by GM and have invested in GM stock -they're stuck with that stock. I just can't believe just how far the unethical and greedy people have driven down this once great nation. I think that everyone who has had a part in this economic debacle should be charged with treason. They have done more damage to this nation and its people than any terrorist attack. And that''s a fact. And that goes for the goofs in Washington who all looked the other way and let the nation be raped by these creeps. SemperFi
#5261 of 8475
Re: Brand strategy [xrunner2] by bpizzuti
Apr 24, 2009 (6:29 pm)
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Replying to: xrunner2 (Apr 24, 2009 6:39 am)

Never heard of top management at GM being fired for all of their disasters.
 
Waggoner got fired...but it took a U.S. President to do it. At which point the U.S. business world promptly complained. Which says a whole bunch of not-good things about the large corporate culture in the U.S. these days...
#5262 of 8475
Re: Brand strategy [lilengineerboy] by bpizzuti
Apr 24, 2009 (6:32 pm)
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Replying to: lilengineerboy (Apr 24, 2009 8:21 am)

The idea of platform sharing is that the cost to do things like the GTO and SSR is minimized. New "top-hats" and revising the suspension tuning is much cheaper than developing a platform from scratch, especially when you share that platform globally - reference to the Camry/Venza/ES350/MDX/Highlander.
 
Platform sharing is fine, but what GM was doing wasn't that, it was model sharing. Hummer H3 and Chevy Colorado is an example of platform sharing. Chevy Cobalt and Pontiac G5 is an example of rebadging, or model sharing (or really dumb ways to maintain too many brands).

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