Last post on Feb 14, 2013 at 6:24 PM
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#31832 of 32000 Re: A Chevy comes in fourth [bpizzuti]
Feb 11, 2013 (9:21 am)
Why drop a name and spend the money building up a new one unless the current one has become a liability? Especially Impala and Malibu, which were out of action for a LONG time.
One reason could be that different market segments react differently to how products and services are marketed.
A great example is cellphones. Try to market a full-featured smart phone to the above 65 crowd and you're probably not going to see record sales. Take the same phone and market it to the teenager crowd and you'll see the opposite happen.
Now, offer a simple, large button flip-phone with large text display to the over 65 crown, and you'll most likely sell more phones... Phones which would totally be rejected by the teenager crowd.
I think older Americans place much more credence in an old car name than one under 25-30 years of age. At least, that's what I've seen in my experience. I doubt few young buyers are looking at Impalas or Malibus (the Cruze is probably more their style).
The Camaro is attempting to capitalize off the same market as Mustang and Challenger, so it makes sense to use the same old name. In a car like that, which appeals to more than one market segment (both boomers and young,sports oriented buyers), keeping a "heritage" name can help generate sales, at least from the boomer crowd.
#31833 of 32000 Re: A Chevy comes in fourth [busiris]
Feb 11, 2013 (9:35 am)
I think the original Malibu and Impala names still had some equity in them when they were retired, but back in those days, the American Way was to bring out something with a different name, market it as "new and improved", a new segment buster, or whatever. Gotta keep the marketing departments employed, I guess!
#31834 of 32000 Re: Panoramic Moonroofs - which GM models have one? [ateixeira]
Feb 11, 2013 (10:28 am)
Busy thread so I'm bumping my own question...
Which GM cars offer a panoramic moonroof?
#31835 of 32000 Re: Panoramic Moonroofs - which GM models have one? [ateixeira]
Feb 11, 2013 (11:00 am)
I am pretty sure it can be had on CTS, XTS, maybe SRX.
#31836 of 32000 Re: Lower price [ateixeira]
Feb 11, 2013 (11:15 am)
I think the little things they did with the Traverse do make it more appealing-looking, to me anyway. I still don't like the rearmost quarter windows, with a little extra blind spot built in!
#31838 of 32000 Re: Lower price [uplanderguy]
Feb 11, 2013 (11:26 am)
Blind spots come standard, that way you're forced in to the money-making tech packages to get the backup cams.
#31839 of 32000 Re: Panoramic Moonroofs - which GM models have one? [ateixeira]
Feb 11, 2013 (11:26 am)
Not a resale king by any means. Best buy used. Could be decent.
#31840 of 32000 Re: Cruze diesel to start at $25,695 [ateixeira]
Feb 11, 2013 (11:29 am)
It's funny you mention ridiculous interest rates because Marchionne actually complained about just that, I think it was over 20%.
So indeed the rate was absurd.
US basically exploited the help from Fiat.
I'd argue the rate was absurdly low given the status of Chrysler at the time. Rate is supposed to reflect risk, I think 100% is on the money!
No exploitation by the US unless it was at 100, not the lowly 20%. If 20% wasn't low (at the time) then Chrysler would have snapped a 19% or lower loan on the private market. Fact is the private market was higher than 20% and therefore Chrysler had to go to the US for the 20% rate.
Sure, later on, the rate was high, but at the time, the rate was the lowest available.
#31841 of 32000 Re: Cruze diesel to start at $25,695 [carthell]
Feb 11, 2013 (11:32 am)
private market at the time would lend to Chrysler any money at any amount or cost.
I don't believe that for a second. With the right terms and rates (perhaps 100%) Chrysler could have got funding from the private market. They CHOSE not to.
Just like GM chose not to sell Hummer, Saab, or Saturn quickly.