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#31777 of 32000 Re: A Chevy comes in fourth [fintail]
Feb 09, 2013 (6:10 pm)
The Cavalier one is kind of sad. Kept it around for 24 years, then killed it - because they had eroded 100% of any brand equity it contained.
You could say they were just too *cavalier* about it....
#31778 of 32000 Re: A Chevy comes in fourth [fintail]
Feb 10, 2013 (3:54 am)
Well, I guess you can't blame them for dropping a name when they don't build that type of vehicle at all anymore...like Uplander, Astro, HHR, and Monte Carlo from your list.
Even Toyota dropped Corona, then Cressida, which essentially became Avalon, and Tercel and Echo which were just basic bottom-line econo cars, not something like a sports model which just went away a la Supra.
And I'm not sure what caused them to add Scion, which doesn't seem to be anybody's idea of a great marketing concept.
#31779 of 32000 Re: A Chevy comes in fourth [tlong]
Feb 10, 2013 (3:31 am)
I don't know where to check, but I'd say that even in its final model year the Cavalier probably still sold in the Top Ten. Not sure how 'eroded' sales became.
#31780 of 32000 Re: Taking a Vacation [busiris]
Feb 10, 2013 (3:34 am)
You are correct; the Biscayne came out in '58.
#31781 of 32000 Re: Taking a Vacation [xrunner2]
Feb 10, 2013 (5:26 am)
Why would GM have spent many millions on commercials over the years telling us that GMC is "Professional Grade".
Never believe the commercials. I found out first hand.
#31782 of 32000 Re: A Chevy comes in fourth [uplanderguy]
Feb 10, 2013 (5:29 am)
GM was number one at one time and then their future became "tenuous" decades before the doors closed.
#31783 of 32000 Re: A Chevy comes in fourth [uplanderguy]
Feb 10, 2013 (5:34 am)
I might add to all who still say about Impala, Malibu, and Camaro names were dropped and came back....not every change of a model name is due to negative equity in the old. It's all about marketing (sadly).
I don't believe the names Impala, Malibu, and Camaro would have returned if they had the big negative equity so many seem to say. But as is so exhaustively usual here, only GM name changes are a negative....Toyota's aren't even mentioned, until I do it.
#31784 of 32000 Re: A Chevy comes in fourth [uplanderguy]
Feb 10, 2013 (5:33 am)
Not sure how 'eroded' sales became.
Perhaps not sales but surely profits in a company so diseased it basically failed years before the final curtain.
Like most discontinued models, GM's business model was....
#31786 of 32000 Re: A Chevy comes in fourth [bpizzuti]
Feb 10, 2013 (5:44 am)
Chevrolet has dumped the Vega, Chevelle, Chevette, Beretta, Corsica, Citation, Cavalier, Metro, Prizm, S-10, (S-10) Blazer, Cobalt, and Caprice. That's without touching the rest of GM.
Come on pal, they've been making Caprices for a couple years now...my city's police force uses them. They're at least as available to you, me, and everybody else as those Captivas, and the SS's you told me were available last fall ;.