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32000 messages,  Last post on Feb 14, 2013 at 7:24 PM

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Messages Page 3179 of 3201

#31774 of 32000 Re: A Chevy comes in fourth [uplanderguy] by bpizzuti

Feb 09, 2013 (4:37 pm)

Replying to: uplanderguy (Feb 09, 2013 10:46 am)
Corvette, Camaro, Impala, Malibu, and Suburban were in use in 1975. What Toyota and Honda names are being used now that were used then? Corolla, and Civic. Cavalier was used for 24 model years.
  
Toyota has dumped Solara, Echo, Tercel, MR2, Corona, Cressida, and more I'm missing for sure.
 
Camaro, Impala, and Malibu were in use in 1975, then dropped, and eventually the names were re-used on new models. That's completely different from being in continuous use since 1975 like Civic, Corvette, and Suburban.
 
The Corvette and Suburban are successful models for GM. The names have positive equity and therefore were retained, like Civic, Accord, Corolla, and Camry, among many others.
 
Chevrolet has dumped the Vega, Chevelle, Chevette, Beretta, Corsica, Citation, Cavalier, Metro, Prizm, S-10, (S-10) Blazer, Cobalt, and Caprice. That's without touching the rest of GM.

#31775 of 32000 Re: A Chevy comes in fourth [busiris] by bpizzuti

Feb 09, 2013 (4:40 pm)

Replying to: busiris (Feb 09, 2013 11:17 am)
With the exception of Corvette (mainly due to its highly-targeted market), I wonder if long-running names really mean much in today's market.
 
Establishing a new name is basically establishing a new brand. It's expensive, first from the various researching involved to avoid trademark or copyright issues, and then the marketing campaigns that have to be built around building the name up.
 
Cheaper to keep using the same name, provided it hasn't generated too much negative equity by being on a bad car. Then you have to spend marketing money trying to shed the negative reputation. Which is not cheap, and as Uplanderguy can attest, not that easy to get doubters to swallow either.

#31776 of 32000 Re: A Chevy comes in fourth [bpizzuti] by fintail

Feb 09, 2013 (5:46 pm)

Replying to: bpizzuti (Feb 09, 2013 4:37 pm)
Also Celebrity, Uplander, Astro, HHR, Monza, Monte Carlo...I'll give SSR a break as it was meant to be limited run (I hope).
 
The Cavalier one is kind of sad. Kept it around for 24 years, then killed it - because they had eroded 100% of any brand equity it contained.

#31777 of 32000 Re: A Chevy comes in fourth [fintail] by tlong

Feb 09, 2013 (6:10 pm)

Replying to: fintail (Feb 09, 2013 5:46 pm)
The Cavalier one is kind of sad. Kept it around for 24 years, then killed it - because they had eroded 100% of any brand equity it contained.
 
You could say they were just too *cavalier* about it....

#31778 of 32000 Re: A Chevy comes in fourth [fintail] by uplanderguy

Feb 10, 2013 (3:54 am)

Replying to: fintail (Feb 09, 2013 5:46 pm)
Well, I guess you can't blame them for dropping a name when they don't build that type of vehicle at all anymore...like Uplander, Astro, HHR, and Monte Carlo from your list.
 
Even Toyota dropped Corona, then Cressida, which essentially became Avalon, and Tercel and Echo which were just basic bottom-line econo cars, not something like a sports model which just went away a la Supra.
 
And I'm not sure what caused them to add Scion, which doesn't seem to be anybody's idea of a great marketing concept.

#31779 of 32000 Re: A Chevy comes in fourth [tlong] by uplanderguy

Feb 10, 2013 (3:31 am)

Replying to: tlong (Feb 09, 2013 6:10 pm)
I don't know where to check, but I'd say that even in its final model year the Cavalier probably still sold in the Top Ten. Not sure how 'eroded' sales became.

#31780 of 32000 Re: Taking a Vacation [busiris] by uplanderguy

Feb 10, 2013 (3:34 am)

Replying to: busiris (Feb 09, 2013 9:14 am)
You are correct; the Biscayne came out in '58.

#31781 of 32000 Re: Taking a Vacation [xrunner2] by circlew

Feb 10, 2013 (5:26 am)

Replying to: xrunner2 (Feb 09, 2013 7:12 am)
Why would GM have spent many millions on commercials over the years telling us that GMC is "Professional Grade".
 
Never believe the commercials. I found out first hand.
 
Regards,
OW

#31782 of 32000 Re: A Chevy comes in fourth [uplanderguy] by circlew

Feb 10, 2013 (5:29 am)

Replying to: uplanderguy (Feb 09, 2013 10:44 am)
GM was number one at one time and then their future became "tenuous" decades before the doors closed.
 
Regards,
OW

#31783 of 32000 Re: A Chevy comes in fourth [uplanderguy] by uplanderguy

Feb 10, 2013 (5:34 am)

Replying to: uplanderguy (Feb 10, 2013 3:54 am)
I might add to all who still say about Impala, Malibu, and Camaro names were dropped and came back....not every change of a model name is due to negative equity in the old. It's all about marketing (sadly).
 
I don't believe the names Impala, Malibu, and Camaro would have returned if they had the big negative equity so many seem to say. But as is so exhaustively usual here, only GM name changes are a negative....Toyota's aren't even mentioned, until I do it.

Messages Page 3179 of 3201

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