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GM News, New Models and Market Share

8271 messages,  Last post on Nov 23, 2009 at 9:49 PM

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#3105 of 8271
Re: 20101 SRX [m4d_cow] by circlew
Jan 05, 2009 (2:46 pm)
Reply

Replying to: m4d_cow (Jan 05, 2009 11:30 am)

At approximately 12,000 unit sales/year, The SRX will prove low in desirability. There is little following for this vehicle. The competition will easily out-sell the SRX....again.
 
Regards,
OW
#3106 of 8271
Re: 20101 SRX [62vetteefp] by torque_r
Jan 05, 2009 (8:53 pm)
Reply

Replying to: 62vetteefp (Jan 05, 2009 1:43 pm)

I think to rate how powerful the SRX is compared to the competitors depends on how GM will price it. If the 300-hp SRX is priced similar to the 300-hp Acura, MDX, 275-hp Lexus RX350, or the 303-hp Infiniti FX35, while the 260hp-SRX undercut all those in price, then we have a winner here.
#3107 of 8271
2008 Sales (Final Figures) by torque_r
Jan 06, 2009 (2:50 am)
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Here we go guys:
 
Industry Total: 13,244,018 down 18%
 
Any automaker whose sales dropped less than 18% has actually gained market share.
 
1- GM: 2,954,819, down 23%
2- Toyota: 2,217,660, down 15%
3- Ford: 1,980,966, down 21%
4- Chrysler: 1,453,122, down 30%
5- Honda: 1,428,765, down 8%
6- Nissan: 951,350, down 11%
7- Huyndai: 401,742, down 14%
8- Volkswagen: 314,318, down 5%
9- BMW: 303,568, down 10%
10- Kia: 273,397 down 11%
11- Mazda: 263,949, down 11%
12- Daimler: 249,750, down 1.5%
13- Subaru: 187,699 up 0.3%
14- Mitsubishi: 92,257 down 25%
 
Despite the fact that everyone has suffered horrible drop in sales, they all gained market share, except the big three and Mitsubishi.
 
Market Share:
 
Big Three: 6,388,907, 48.2% Market Share.
Asian: 5,912,787, 44.6% Market Share.
European: 1,036,794, 7.8% Market Share
 
The big three sold less than 50% for the first time in history, while Asians (Japanese and Koreans) are on their way to outsell the Domestics.
#3108 of 8271
Re: 20101 SRX [torque_r] by 62vetteefp
Jan 06, 2009 (3:29 am)
Reply

Replying to: torque_r (Jan 05, 2009 8:53 pm)

depends on how GM will price it
 
Pricing will not be out for awhile but it is rumored to start at $35k or so.
#3109 of 8271
Re: 2008 Sales (Final Figures) [torque_r] by circlew
Jan 06, 2009 (3:55 am)
Reply

Replying to: torque_r (Jan 06, 2009 2:50 am)

Thanks for the data.
 
One difference for MB:
 
Daimler shows down 11.2% according to WSJ
 
Regards,
OW
#3110 of 8271
Re: 20101 SRX [torque_r] by circlew
Jan 06, 2009 (4:00 am)
Reply

Replying to: torque_r (Jan 05, 2009 8:53 pm)

Buyers in this class are less concerned with a difference of 10% power rating as the desirability and brand loyalty. The SRX looks better than the last one but since 2004, it doesn't have the image of the category leader. Pricing will be key to grow sales as you have mentioned.
 
Regards,
OW
#3111 of 8271
Re: 20101 SRX [circlew] by 62vetteefp
Jan 06, 2009 (4:33 am)
Reply

Replying to: circlew (Jan 06, 2009 4:00 am)

Current SRX starts at $42k with the V8 at $48k. Pricing the new one at ~$35k will drop it into a much higher part of the buyer volume curve. I think it probably peaks at around $26k ATP today. Could not find any public data.
 
RX starts at 39K, MDX/X3 at $40k so the $35k rumor above may be low.
 
One thing that has sorta been dropped on these forums. It is all about gas mileage right now. There are questions on why they dropped a little 2.8 turbo into it instead of the 303 hp 3.6L which would also drop in. CAFE is here to stay.
#3112 of 8271
2008 sales truck vs car by 62vetteefp
Jan 06, 2009 (5:23 am)
Reply
Sure wish they would post the charts on line that they put in the paper but:
 
The year the automotive industry would like to forget is memorable for slumping sales, spikes in gas prices and a shift in consumer tastes to cars and smaller vehicles with growing interest in hybrids and electric vehicles.
 
Toyota was the year's best-selling brand for the first time, ending the traditional race between Ford and Chevrolet.
 
And 2008 saw wild fluctuations between car and truck sales. The year began and ended with trucks cornering around 52 percent of the U.S. market; in between, that share dipped as low as 43.1 percent, but cars prevailed overall.
 
It took trucks almost a century to outsell cars, with pickups, minivans and SUVs finally achieving that feat in 2000, said George Pipas, U.S. sales analysis manager for Ford Motor Co. "Now seven years later, passenger cars have outsold light trucks."
 
Pipas doesn't think it's a trend that will reverse itself again anytime soon.
 
Some things stayed the same. The Ford F-Series remains the best-selling truck for the 32nd year and the best-selling vehicle for the 27th consecutive year, with 515,513 units sold.

 
Chart shows trucks slightly outselling cars slightly Jan/Feb
and then cars really outselling trucks April May June
and then even March, Aug, Sep, Oct
and then cars slightly outselling trucks Nov, Dec.
 
Looks like we will not be getting $1 gas this year:(
#3113 of 8271
Re: 20101 SRX [torque_r] by m4d_cow
Jan 06, 2009 (5:52 am)
Reply

Replying to: torque_r (Jan 05, 2009 8:53 pm)

I think to rate how powerful the SRX is compared to the competitors depends on how GM will price it. If the 300-hp SRX is priced similar to the 300-hp Acura, MDX, 275-hp Lexus RX350, or the 303-hp Infiniti FX35, while the 260hp-SRX undercut all those in price, then we have a winner here.
 
True, it's something that's missing in the current SRX: value. It seemed like a decent value at first, then you realize that to get what most competitors offer as standard you's have to settle for thousands of $$$ worth of options. Add them up, and the price soars to the point it reaches the German's territory.
 
And of course, the outgoing SRX doesn't have what it takes to challenge the Germans (true luxury) and the Japanese (value). May the next gen fare better...
#3114 of 8271
Re: 20101 SRX [circlew] by m4d_cow
Jan 06, 2009 (6:04 am)
Reply

Replying to: circlew (Jan 06, 2009 4:00 am)

Buyers in this class are less concerned with a difference of 10% power rating as the desirability and brand loyalty.
 
So true. Power is one thing, but image and luxury appointments are to be seriously considered as well. There's no point making a luxury SUV that has more power than competitors but fail at everything else. Fuel economy? Yes some will consider, but not that many. Remember that the buyers in this class will most likely be the ones surviving the economic turmoil.
In the end SRX needs the right balance of all the above to actually sell. The current SRX tanks so deeply IMO because it has performance and decent mileage, but loses out in comfort, luxury, image, value, and brand's customer service.

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