GM News, New Models and Market Share - READ ONLY

32000 messages,  Last post on Feb 14, 2013 at 7:24 PM

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What is this discussion about? Automotive News

#24864 of 32000 Re: stations double their margin [ab348] by tjc78

Jun 17, 2012 (8:30 am)

Replying to: ab348 (Jun 17, 2012 6:23 am)
It most likely has a bad O2 sensor and the computer is richening the mixture to compensate. The owner is probably ignoring the check engine light.

#24865 of 32000 Re: new RWD Caddy sedan? [lemko] by tjc78

Jun 17, 2012 (8:31 am)

Replying to: lemko (Jun 17, 2012 8:21 am)
A RWD Buick? Where do I sign?

#24866 of 32000 LTS by fho2008

Jun 17, 2012 (10:41 am)

Little To Slow compared to the competition.

#24867 of 32000 Re: new RWD Caddy sedan? [lemko] by circlew

Jun 17, 2012 (12:24 pm)

Replying to: lemko (Jun 17, 2012 8:21 am)
If you read the link, there is no solid news out of the government's auto company that a new Buick Electra is in the works. Only trademarking the name at this point.
 
A marque large Buick RWD Electra is possible but a long way off at the moment.
 
Regards,
OW

#24868 of 32000 Re: new RWD Caddy sedan? [circlew] by ateixeira

Jun 18, 2012 (9:44 am)

Replying to: circlew (Jun 17, 2012 12:24 pm)
Dad had an early 70s Electra, we called it "Charlie Brown". He loved that car.
 
I bet he'd find it pretty cool if they brought the name back in a traditional RWD sedan.

#24870 of 32000 Build you own ATS by ateixeira

Jun 18, 2012 (12:15 pm)

http://www.cadillac.com/ats-luxury-sport-sedan/build-your-own.html
 
No pricing yet, though.

#24871 of 32000 Re: Build you own ATS [ateixeira] by circlew

Jun 18, 2012 (5:32 pm)

Replying to: ateixeira (Jun 18, 2012 12:15 pm)
Yes, pricing was announced, except for options.
 
Cadillac Prices 2013 ATS Sedan From $33,990; Top-Spec V-6 Model Rings in at $42,090
 
Cadillac has not yet released specifics regarding the ATS’s available options or their cost; the company will reveal more as the car’s on-sale date approaches.
 
Perhaps competitive but too high to gain substantial market share. Wrong pricing strategy as usual, Old GM.
 
Regards,
OW

#24872 of 32000 Re: Build you own ATS [circlew] by busiris

Jun 18, 2012 (5:46 pm)

Replying to: circlew (Jun 18, 2012 5:32 pm)
Actually, I think GM is right on target in the ATS pricing.
 
GM can't exist long term by bargain basement pricing in an attempt to buy market share. IMO, along with many other industry opinions I have read, the only viable way to exist in a market such as the 3-series, Audi, ATS etc. is to build a competitive (both in price AND product) challenger.
 
The ATS will never succeed as a poor-man's alternative to a BMW 328 or 335. Anyone choosing between a 328/335 or an ATS isn't going to be worried about a $2k price difference. If he can't swing the extra $2K, he really isnt in the BMW market anyway. So, if GM goes after that kind of sale, they have already taken themselves out of the competition.
 
Even if I'm totally wrong, there isn't anything that would prohibit GM from reducing ATS pricing after product introduction. They sure as hell won't be able to SUCCESSFULLY jack up prices if they hit the market too low...

#24873 of 32000 Re: Build you own ATS [busiris] by circlew

Jun 18, 2012 (6:25 pm)

Replying to: busiris (Jun 18, 2012 5:46 pm)
Pricing exactly the same as the competition when you are the "newbie" gives no edge even if all other things are equal. Customers of BMW and Audi aren't going to switch on price so best to go after new sales. IOW, conquest sales for ATS will be slim pickin's, so to speak. As much as we know about the ATS is that it will be "almost" as good as the 3'er and perhaps a step up on the A4. But I'll bet Merc keeps the C-Series customers on name alone.
 
Even if I'm totally wrong, there isn't anything that would prohibit GM from reducing ATS pricing after product introduction. They sure as hell won't be able to SUCCESSFULLY jack up prices if they hit the market too low...
 
Exactly! Price it too high and then pile on the incentives to move the metal. See anything new about that or just Ole GM as usual? That should help resale values.
 
Regards,
OW

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