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GM News, New Models and Market Share

8691 messages,  Last post on Dec 09, 2009 at 6:34 AM

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#2317 of 8691
Re: Age discrimination [imidazol97] by andre1969
Nov 29, 2008 (7:47 am)
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Replying to: imidazol97 (Nov 29, 2008 6:15 am)

I think the biggest problem with a car brand that appeals mainly to older people is that you just limit your customer base too much. As a group, older people tend to not buy cars as often, simply because they don't wear them out as quickly. They also tend to be more conservative with their money, so they're not always going to be swayed by the latest flash-in-the-pan styling trends.
 
Now, there are exceptions to this, of course. The father of one of my former coworkers was a bigwig for Chrysler, and could get deeply discounted pricing on new cars. I still remember his mother running out one day and buying a brand-new 1999 Intrepid on the spot, because she had some get together with her golfing buddies that weekend, and didn't want them to see her in the same old car...a 1994 Intrepid with around 40,000 miles on it. She didn't like the '99 Intrepid because it was underpowered (i.e., she had never driven an OHC car before where you have to stomp it a bit), so within like two years, she had a fully-loaded LHS. Then when she got bored with that one, she bought a top-line Concorde, a 2003 I think. And then that gave way to a 2005 300C.
 
My coworker had a stroke and couldn't return to work, and moved pretty far away, so I haven't kept in touch, but I imagine that old lady is still changing cars like some people change underwear!
 
If Buick still made the full-sized, comfortable leSabre from '95-05 with the same quality parts throughout, I'd buy my next car today.
 
Just out of curiosity, why doesn't the Lucerne do it for you? It's big and comfy, and IMO seems better finished than the LeSabre. Fuel economy isn't down much. The 3.9/4-speed is rated at 17/26, whereas a 2000 era LeSabre 3.8/4-speed is 18/27 (newer rating system...its window sticker was probably 20/29). The car was getting a bit too big and heavy for the 3.8, but the 3.9 has about 30 more hp and is torquier, so it probably makes up for the extra weight.
 
If I was in the market for something like that, I'd consider a Lucerne. Sometimes, out of curiosity, I'll check the used car listings for them. The main thing that would keep me away, I guess, is that I just don't need something that big any more. It used to be with GM that their smaller cars sucked, and you had no choice but to move up to a larger car if you wanted some quality. However, the Malibu and Aura have shown that GM really can build a decent smaller car.
#2318 of 8691
Re: Pontiac, Saab, Saturn [62vetteefp] by lemko
Nov 29, 2008 (8:20 am)
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Replying to: 62vetteefp (Nov 29, 2008 5:13 am)

You can thank my girlfriend for bringing down the average age of the Buick buyer. She was 37 when she bought her LaCrosse.
#2319 of 8691
Re: Age discrimination [imidazol97] by lemko
Nov 29, 2008 (8:23 am)
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Replying to: imidazol97 (Nov 29, 2008 6:15 am)

Yeah, I'm hardly a doddering old man. I'm a youthful 43. Heck, I bought my first Buick when I was 16 and my second one when I was 19.
#2320 of 8691
Re: Age discrimination [lemko] by fezo
Nov 29, 2008 (8:32 am)
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Replying to: lemko (Nov 29, 2008 8:23 am)

16? 19? Now 43? See, you're bring the age up every purchase.....
#2321 of 8691
Re: Age discrimination [lemko] by andre1969
Nov 29, 2008 (9:13 am)
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Replying to: lemko (Nov 29, 2008 8:23 am)

The only Buick that's ever had my name on its title was the '85 LeSabre my grandmother signed over to me when she quit driving. I was 29 at the time. Oh, wait...I almost forgot. When my Dad bought his '03 Regal, he did put my name on the title, in the hopes that if anything ever happened to him, that would be one less thing to end up in probate.
 
So in a roundabout way, I guess that makes me a Buick owner right now?
#2322 of 8691
Re: Age discrimination [andre1969] by fezo
Nov 29, 2008 (9:18 am)
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Replying to: andre1969 (Nov 29, 2008 9:13 am)

There you go, Andre! You and lemko are ding your part. We need a few thousand like you to pull that number down.
#2323 of 8691
Re: Age discrimination [imidazol97] by bpizzuti
Nov 29, 2008 (9:35 am)
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Replying to: imidazol97 (Nov 29, 2008 6:15 am)

The whole idea behind wanting a youthful customer base is to keep them coming back as they age. A 40 year old will likely come back when he's 45...50...55...60....etc etc. If your average buyer is 65...he'll come back at 70 or 75 (remember, he's probably fixed income) and how much linger. You're talking about 4 or more sales per customer over their lifetime. Hence Caddy's whole youthful reinvention, for example.
#2324 of 8691
What Buick needs to do... by carnaught
Nov 29, 2008 (9:39 am)
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....is to make the car line appeal to someone like me. After being a satisfied Buick owner times two in the past, they make nothing currently that I have any interest in. As with myself and many others, unlike some of you, they are not winning me over to be a repeat customer.
 
They also need to rework their logo and cease using that oval grill; i.e., change their image. Their newer cars look just like their older Century/Regals. That was then, this is now.
 
As Obama would say, the current line of thinking and system is not working; it is a failed policy (except maybe in China).
#2325 of 8691
Re: What Buick needs to do... [carnaught] by imidazol97
Nov 29, 2008 (9:54 am)
Reply

Replying to: carnaught (Nov 29, 2008 9:39 am)

Since you brought up politics again...,
 
>As Obama would say, the current line of thinking and system is not working; it is a failed policy
 
So why is he recycling all the old government folks from Clinton's cabinet and Carter's cabinet? Does Obama think the same people are going to give a different result now? Didn't he run on "change"?
 
>rework their logo and cease using that oval grill; i.e., rework and change their image. Their newer cars look just like their older Century/Regals.
 
I don't see that's needed. Could end up looking like Accord or Camry designs--odd.
#2326 of 8691
Re: What Buick needs to do... [imidazol97] by carnaught
Nov 29, 2008 (10:07 am)
Reply

Replying to: imidazol97 (Nov 29, 2008 9:54 am)

I don't see that's needed. Could end up looking like Accord or Camry designs--odd.
 
Maybe that's part of what they need to do to be more successful.

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