Last post on Jan 16, 2013 at 8:31 AM
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#75 of 76 hardwired to notice bright, changing lights
by Stever@Edmunds HOST
Jan 15, 2013 (7:20 pm)
"A new study,conducted by researchers at the Swedish National Road and Transport Research Institute and funded by the Swedish Transport Administration, concludes that digital billboards attract and hold the gazes of drivers for far longer than a threshold that previous studies have shown to be dangerous.The Swedish government had given temporary authorization to erect digital billboards in 2009. As a result of this and related studies, however, the government has ordered the removal of all digital billboards.
"This study validates what is common sense when it comes to digital billboards," said Mary Tracy, president of Scenic America. "Bright, constantly-changing signs on the side of the road are meant to attract and keep the attention of drivers, and this study confirms that is exactly what they do."
Digital billboards dangerously distracting to drivers says new study (Fleet Owner)
#76 of 76 Re: Apples and Oranges, Billboards and.. [davethecarnut]
Jan 16, 2013 (8:31 am)
I hate graffiti with the white-hot passion of a thousand suns and what I would like to do to tagger hooligans would make Hannibal Lecter puke!