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Automotive News, Car Safety
#47 of 76 Re: . [fintail]
Mar 11, 2008 (7:53 am)
You can research by going to www.oaaa.org & clicking on Case Studies. The one relevent to you would be the study of McDonalds Spicy Chicken sandwich introduced in the NW. Scroll down to Restaurants & there will be your answer.
Mar 11, 2008 (8:04 am)
Perhaps the following site address would be preferred:
Then scroll down to Restaurants, McDonalds, & Spicy Chicken sandwich.
Mar 11, 2008 (8:11 am)
That's the stunt where a billboard was hosed down by an off-duty fireman. McD's spent a lot of money for minimal exposure, while wasting water. Got a lot of props at the Consumerist.
So what worked, the billboard or the stunt? Something tells me it was the stunt that got the buzz, not the boring billboard.
#51 of 76 Re: . [steve_]
Mar 11, 2008 (9:00 am)
I'd be curious about multiple data points over a period of time, along with businesses who don't or can't use billboards those who can and do in areas with identical demographics, information of this type. This is the way to draw a conclusion.
I do have a degree in marketing, so one link of a publicity stunt as you mention doesn't fool me.
#52 of 76 Re: . [fintail]
Mar 11, 2008 (10:05 am)
Hopefully your education included a course in Advertising. Mine did. We both learned that Billboard advertising is beneficial to the advertiser, BUT we also learned the effect is often difficult to measure exactly how beneficial.
#53 of 76 Re: . [euphonium]
Mar 11, 2008 (10:07 am)
The cost of billboard advertising ranges from about $700 to $2,500 a month. At that rate, ten billboards could run as much as $25,000 per month. That sounds like a lot of money, until you realize that a full-page ad running for one day in a major newspaper costs about the same.
This supports what I wrote earlier. The U.S taxpayer is (has) paying for building trillions upon trillions of dollars worth of interstate and highways. Then Joe Billboard owner and land baron step in to milk the profit that should be going back to the state or federal government, since they are the ones who invested all the money. It sure is a good move that benefits the billboard company and land owner though. And a bonehead move by states not to outlaw these signs (blight/clutter/menace to society... take your pick) and pick up the profit themselves by renting out the smaller directional signs.
Since you have not made any attempt to argue the cons of directional sign advertisements, I would gather you must agree there are none.
#54 of 76 Re: . [euphonium]
Mar 11, 2008 (10:20 am)
Yes, exactly. And I see no proof that billboards create a benefit to exceed the cost.
I am sure billboards had more of a value in a time before more efficient (electronic) venues existed. Today, I do not see the overall costs exceeding benefits, and I don't see any proof of otherwise.
I have never lived in an area with widespread billboards, and I have never seen widespread complaint among the business community.
#55 of 76 Re: . [jipster]
Mar 11, 2008 (11:11 am)
"Since you have not made any attempt to argue the cons of directional sign advertisements, I would gather you must agree there are none." Wrong!
The main problem with DSA's, they are almost invisible, too small, and prevent individuality & uniqueness in advertising. I've seen them at upscale ski resorts and because they are all the same size, (wood burning the verbiage into the shingle) it is impossible to discern where you want to shop.
The DSA's along side of the highway can have some individuality due to different color schemes, but they as well can go to H--l for they are too small for the too fast motorist zipping by.
Thus, due to their nature, the DSA, unlike the conventional Billboard do not contribute to "Repetitive" advertising goals.
As for paying for the road by the taxpaying driver, he didn't pay for the adjoining land adjacent to the right of way. So, his opinion doesn't get recognized.
#56 of 76 Re: . [euphonium]
Mar 11, 2008 (11:35 am)
The main problem with DSA's, they are almost invisible, too small, and prevent individuality & uniqueness in advertising
Oh come on... if they were too small or invisible McDonalds and Shell wouldn't be paying for them. I go faster than the average driver, and I see them perfectly fine. You certainly want them quick and to the point as to maintain traffic safty. i.e McDonalds 1 mile Exit 4... I mean what else is there to say?
Individuality and uniqueness is more for television advertisement or print. Too much individuality and uniqueness on billboards or DSA's would be a safty hazard.
I would have restrictions on DSA's as well. i.e Scenic attractions, food, gas, lodging... that's about it. If you want to find out where "Joe's Porn Shop" is, look in the yellow pages.