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Automotive News, Car Safety
#37 of 76 Re: Billboards should be regulated... [andys120]
Mar 09, 2008 (5:45 pm)
We used to have a set of Burma Shave signs on route 9 ( the same "sprung from cages on Highway 9" of Springsteen fame but about 30 miles south) here:
A thing that will never
Come to Pass
Is a back seat driver
Out of gas
I was born too late. Writing Burma Shave signs would have been right up my alley.
The good thing about those were that they were small and unobtrusive - quite the opposite of today's billboards that are oversized LED TVs.
#38 of 76 Re: Billboards should be regulated... [fezo]
by Stever@Edmunds HOST
Mar 09, 2008 (6:30 pm)
So ... you're saying that if the Burma Shave signs had been big and obtrusive, the company would still be in business (not counting the outfit that bought the brand from Phillip Morris a while back)?
No charge for the ellipses, btw.
#39 of 76 Re: Billboards should be regulated... [steve_]
Mar 10, 2008 (6:48 am)
I can't imagine anyone survives in today's environment as a stand alone shaving cream company, though the Burma Shave people long outlasted the signs. Ironically the reason for the end of the signs was given as safety concerns - the old driver distraction again.
Mar 10, 2008 (8:19 am)
The same person who is strongly against billboards is the one and the same guy who litters his property with political candidate signs. Why do you plant the yard signs on your property and begrudge the property owner who does the same with billboards?
Mar 10, 2008 (8:33 am)
A 1'x1' sign vs a 10'x15' sign?
Being a property owner is of questionable relevance, the inheritance elite get away with too much as it is...so many small town slumlord land barons in their imagined little fiefdoms who answer to nobody.
#42 of 76 Re: Ironic [euphonium]
by Stever@Edmunds HOST
Mar 10, 2008 (11:48 am)
Just curious, but are you referring to a particular poster? I must have missed the reference.
That does remind me of a group around the country that's rather like a club - they go around and remove illegal signs off the right of way. All those Herbalife type signs you see plastered on metal stakes or stapled to telephone poles. The web link escapes me at the moment.
Some groups are sanctioned, but the one I read about was informal.
 Found it - they call themselves sign sharks.
Citizens Against Ugly Street Spam
#43 of 76 Re: . [fintail]
Mar 10, 2008 (2:24 pm)
Proportionally fintail. Little signs for little yards and larger signs for acreage and pastures. Billboards promote business. That they are objectionable is purely subjective especially to those whose income is not based on sales, but usually on some sort of government employment.
#44 of 76 Re: . [euphonium]
Mar 10, 2008 (4:00 pm)
I wonder if there is any actual correlation between business benefit and billboards, or if it is just an imagined factor. It's kind of a lame advertising ploy with all things considered...but then again, this is a lowest common denominator society.
I think those who object to billboard proliferation are more afraid of bush league plutocrats making a mess and not cleaning it up.
#45 of 76 Re: . [fintail]
Mar 10, 2008 (6:17 pm)
It is not an imagined factor. See below.
There are a number of reasons for the recent surge in billboard advertising, not the least of which is cost efficiency. Compared to other forms of advertising, billboards are a relatively inexpensive way to get your point across to the general public.
Consider this: A newspaper ad is only good for a day and a television commercial only lasts about thirty seconds. But a billboard ad is working for you twenty-four hours a day, seven days a week.
The cost of billboard advertising ranges from about $700 to $2,500 a month. At that rate, ten billboards could run as much as $25,000 per month. That sounds like a lot of money, until you realize that a full-page ad running for one day in a major newspaper costs about the same.
Advances in technology have also contributed to billboard advertising’s cost efficiency. In the past, billboards had to be hand-painted – a time-consuming and costly venture. But with today’s computer technology, billboards are designed on a computer screen, printed to vinyl or poster paper, and glued to the billboard structure. The result: Higher quality ads in less time for less money.
Before you jump into billboard advertising for your business, there are a few things you need to understand.
The amount of information contained in a billboard ad is limited. If you expect your billboard to convey as much information as a print ad – forget it. It’s just not possible. Keep your ads short and catchy. When it comes to billboards think more visuals, fewer words.
Billboards are effective, but they do have their limitations. For that reason, (and others), smart business owners view billboard advertising as one part of a balanced marketing strategy. An integrated marketing strategy involving print, broadcast media, and billboards is key for attracting and retaining new customers.
Know your market. Since the majority of people who own automobiles are typically more affluent and mobile, billboard ads tend to target middle- to upper-income demographics. It also pays to be aware of the traffic patterns of your target customer base. This will be invaluable in helping you find the right placement for your business’ billboard ads.
#46 of 76 Re: . [euphonium]
Mar 10, 2008 (6:53 pm)
Nice, but I was getting at a study, something with actual data, rather than an ad from a company that makes those roll-on billboard coverings