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Is the Auto Sales Profession for Me?

148 messages,  Last post on Aug 24, 2009 at 6:44 PM

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What is this discussion about? Automotive News


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#21 of 148
Re: how to figure out if selling cars is for you? [madmanmoo] by oldfarmer50
Aug 18, 2007 (2:11 am)
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Replying to: madmanmoo (Aug 17, 2007 8:27 am)

"...Do you enjoy making money?..."
 
One out of six ain't bad. Sign me up!
#22 of 148
Re: how to figure out if selling cars is for you? [micosilver] by cole
Aug 18, 2007 (3:25 am)
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Replying to: micosilver (Aug 17, 2007 5:30 pm)

Is there any real chance of getting hired on at a highline dealership as your first foray into auto sales? I'm counting highline as BMW, Merc, Lexus, Infiniti(?), Jaguar(?), Porsche, Land Rover, (we even have a Maserati dealer in town but they're the showroom of a used car dealership). Some of you guys that are in Cincinnati, have I missed a brand?
#23 of 148
Re: how to figure out if selling cars is for you? [micosilver] by nortsr1
Aug 18, 2007 (4:45 am)
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Replying to: micosilver (Aug 17, 2007 5:30 pm)

I also believe that added to the lists that have been mentioned...Know your product...inside and out...all the different makes and models that you are trying to sell and know what the competition is offering for comparison.
                      NORTSR
#24 of 148
Re: So you want to sell cars heh? [mackabee] by joel0622
Aug 18, 2007 (4:57 am)
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Replying to: mackabee (Aug 17, 2007 2:10 pm)

I guess it is all in you approach to how you want to sell.
 
When I was on the floor I never really looked at it as though I had to sell the consumer on my product, I just had to educate them about it and build value in the car. The consumer is obviously interested in it or they would not be here in the first place. I looked at my competition as the other Ford Dealerships not the other brands.
 
Granted I sold before the internet was a every day thing and there was not so much information available. Usually when some one came to look at a new model it was the first time they have seen it except on a TV or print add.
 
Someone said earlier that you can't be a nice guy. Hey I believe I am one of the nicest people you would ever meet
 
Product knowledge is king. Be an informed sales person and sell your self along with the car. Be able to point out everything on the car regardless if it is an entry model or the top dog you sell.
 
I used to point out every thing I could think of right down to the most smallest detail even if it is standard on all models.
 
The reason I did this was in case the consumer shopped me I would hope that there next stop was with a lazy sales person, and he was done with his presentation the consumer would think that my car has more equipment then the competitors
 
That $15K entry level car you are showing the young couple is a huge investment from there stand point and they need to be treated the same as the guy looking to pay cash for $60K car.
 
It always goes back to one thing to being succesfull though. Can you and your family handle the hours, and can you keep from going ballistic when you are on a 12 day slick spot and every night you kid says "did you sell anything today Daddy?"
#25 of 148
Re: Sales Profession [andeet] by madmanmoo
Aug 18, 2007 (5:01 am)
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Replying to: andeet (Aug 17, 2007 10:51 pm)

Very tough for women as well. It can be a bit of a boy's club.
 
-Moo
#26 of 148
Re: how to figure out if selling cars is for you? [cole] by british_rover
Aug 18, 2007 (5:02 am)
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Replying to: cole (Aug 18, 2007 3:25 am)

I started off in highline right away. I had zero auto sales experience before I started selling Land Rovers but I had been in the automotive industry for about eight years previously just on the service side.
 
They said they didn't want to hire anyone with any bad habits that they would have to break.
#27 of 148
Re: how to figure out if selling cars is for you? [cole] by madmanmoo
Aug 18, 2007 (5:03 am)
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Replying to: cole (Aug 18, 2007 3:25 am)

Yes, there is a chance of that. It IS much slimmer though. I'm not sure many highline stores would be interested in training a complete greenpea. It certainly can't hurt to ask though.
 
-Moo
#28 of 148
The Hours by joel0622
Aug 18, 2007 (5:28 am)
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I know I keep hammering on the hours and I meant to mention this in my last post but my schedule this weekend is a good example.
 
Saturday 7:00am-9:00pm
Sunday 10:00am-6:00pm
Monday 7:00am-9:00pm
 
So I will log 36 hours in the next 3 days.
 
I am not whining, I knew the hours when I signed up for the job and after 14 years it is just a way of life now for me and my family. At least I am home in my own bed every night and not like the sales guys on the road that leave Monday morning and get home Friday night.
#29 of 148
Re: The Hours [joel0622] by nortsr1
Aug 18, 2007 (7:09 am)
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Replying to: joel0622 (Aug 18, 2007 5:28 am)

You start selling cars at 7:00 A:M????? I never heard of an automobile dealership that opened that early, except for the "service" dept.
#30 of 148
Re: The Hours [nortsr1] by joel0622
Aug 18, 2007 (7:12 am)
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Replying to: nortsr1 (Aug 18, 2007 7:09 am)

I get to work at 7:00am, it is a habit I got into when I sold. I would work the service lane every morning form 7:00am to 8:30am. Now it gives me about an hour or so to get my thoughts together, see what you knuckle heads wrote the night before, and get my game plan together for the day. Don't have to be here though till around 8:30am for a managers meeting.

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