Last post on Nov 01, 2008 at 9:06 PM
You are in the Ford Taurus/Mercury Sable
What is this discussion about?
Ford Taurus, Sedan
#28 of 104 Re: 2000 mile update [thegraduate]
Jan 05, 2008 (9:39 am)
It would be nice to see more activity on this board. 27 posts since last summer does speak to highly of the interest in this car.
Sales picked up nicely in December - over 10,000 units if you count both the sedan and the Taurus X. That is still a pittance compared with the Impala. It blows my mind that Ford does not advertise or market this car. They don't hesitate to throw rebates and dealer cash at it but they don't spend a dime informing potential buyers of it's attributes.
Several members of my extended family have last generation Taurus's. While visiting them over the holidays, not one of them were aware that the new Taurus was an entirely different car. They couldn't believe the difference between the old and new. Not just my family but all of the old Taurus owners will eventually buy a new car. If Ford would make people aware of the new one with an innovative marketing campaign, sales would improve dramatically. IMO.
In the meantime, there are good deals to be had on a heckuva good full-size sedan.
#29 of 104 Re: 2000 mile update [brucelinc]
Jan 05, 2008 (8:06 pm)
Fortunately for those that know about it, this car is an AMAZING steal.
#30 of 104 There is interest in this car?
Jan 10, 2008 (12:49 pm)
hmmm not at my dealership.
#31 of 104 Re: There is interest in this car? [mschmal]
Jan 11, 2008 (9:40 am)
not at my dealership.
Where is your dealership?
Any thoughts as to why there is no interest?
Any idea why Ford is not advertising the new Taurus?
I test drove one in Tacoma, WA and thought I was in heaven, but I have been driving a Explorer for the past 14 years.
My kid graduates from college this year so I hope to redirect funds from tuition to a car and at the moment the wife wants the Taurus
#32 of 104 Why is Ford not advertising the new Taurus
Jan 27, 2008 (12:21 pm)
Cause they already consider it a FAILURE!
I work at a large Ford dealer in conservative affluent NJ Suburbs. Test Drive the Ford Edge, and you will understand why no one is buying the Taurus. People are trading in their Explorers in DROVES for the new Edge.
The Taurus is the most boring sedan design on the road today with the possible exception of the new Sebring.
The 2010 Taurus goes on sale summer of 2009 and according to Alan Mulally, it will be the car that Ford should have introduced in the first place in and I hope its worth the wait!
http://www.freep.com/apps/pbcs.dll/article?AID=/20080127/COL14/801270660/1014/BU- - - SINESS01
#33 of 104 Re: Why is Ford not advertising the new Taurus [mschmal]
Jan 27, 2008 (1:18 pm)
Thanks for the link.
I have not given the Edge much thought because it gets less MPG than the Taurus and MPG is going to be a big issue in my next purchase. It would however be a great replacement for our 1993 Explorer.
I would hate to think of the Taurus as Ford’s answer to the Buick, however, do turn 60 this year, but Im a long way from “Buick status” ( I have looked at the Buick, but mpg and price keep me away)
Jan 31, 2008 (1:06 pm)
A reporter seeks to interview buyers of models equipped with Ford Sync. Please respond to jfallonedmunds.com no later than Friday, February 1 with your daytime contact information and a sentence or two about why you purchased Sync.
#35 of 104 Re: Press Request [KarenS]
Jan 31, 2008 (1:12 pm)
May I ask who these reporters are? I see these from time to time and never know what they're really about!
#36 of 104 Re: Press Request [thegraduate]
by Karen@Edmunds HOST
Feb 03, 2008 (5:54 pm)
It isn't specific to just one publication. There are a variety of newspapers/magazines that ask help from our PR for people to interview for automotive related articles. If you have further questions, drop me an email.
#37 of 104 Re: Press Request [KarenS]
Feb 03, 2008 (9:04 pm)
Nope, that's what I was curious about. Thanks!