Last post on Nov 06, 2007 at 2:43 PM
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#28 of 37 Re: What is so wrong........... [fintail]
Nov 01, 2007 (9:39 am)
Yes, heritage (car, not plane) would be the way to go. My problem with the car ads is that there is not one person employed by Saab/GM that had anything to do with their jets. That division split out long ago, and claiming influence just smacks of so much bs. Their car heritage, on the other hand, could work, now that they're finally making some more-interesting models.
#29 of 37 Re: What is so wrong........... [texases]
Nov 01, 2007 (10:26 am)
Maybe we can get some ads on the heritage of 2 stroke engines....
#30 of 37 Re: What is so wrong........... [fezo]
Nov 01, 2007 (7:04 pm)
Maybe not that heritage, or the V4s...must be selective in our memories...
#31 of 37 Re: What is so wrong........... [texases]
Nov 01, 2007 (9:06 pm)
Well perhaps it would be more credible if GM, baught Saab's aviation division and then the claim of "Born From Jets" would actually mean something. I guess I'm a supporter of the "Move Your Mind" slogan used in Europe.
#33 of 37 Re: What is so wrong........... [rockylee]
Nov 02, 2007 (4:14 pm)
What year did Saab, get really involved with making cars safe ????? Was that in the early 80's ?
Saab was involved in Auto safety as far back as the 50s. The floor-mounted ignition key was a safety feature as it was less likely to injure you in a crash (keys usually protruded from the dash then). My friend's Dad bought a Saab 96 around 1958 or '59 and it had something we'd never seen in a car not built for racing-- seat belts. They weren't just lap belts either, they had a separate shoulder strap.
Saab was not the first w seat belts and other safety innovations but they were never more than a half step behind Mercedes and Volvo.
I guess "almost as safe as a Volvo" wouldn't make a great slogan.
#34 of 37 Re: Saab's advertising off the mark [Mr_Shiftright]
Nov 04, 2007 (8:07 am)
"Good thing Mitsubishi or BMW didn't take up the airplane angle"
BMW does not push it in ads, but the blue and white badge is a stylized propeller symbolizing WW I engines they manufactured.
#35 of 37 Re: What is so wrong........... [fezo]
Nov 04, 2007 (10:20 am)
The three cylinder, two stroke engines were gutsy, with lots of torque for off the line jumps. In Sweden they used to take off the tires and race them on frozen lake using larger rims with studs welded on. I think this is how Eric Carlsson got started in racing.
#36 of 37 Re: What is so wrong........... [georgek]
Nov 04, 2007 (4:00 pm)
Oh, they were! Saabs have always been insanely interesting cars. Too bad they have turned into badge engineered Opels. Turning a Saturn into an Opel is great. Not so Saabs.
#37 of 37 Re: Saab's advertising off the mark [georgek]
Nov 06, 2007 (2:43 pm)
Same w/ Mitsu.
the 3 diamonds are a stylized 3 blade prop.
Mercedes also built aircraft engines