Last post on Dec 28, 2011 at 4:11 PM
You are in the Lincoln LS
What is this discussion about?
Lincoln LS, Sedan
#67 of 73 2001 - 80,000 miles, $3800
Dec 23, 2011 (11:26 am)
Just bought the above LS at the auction for a friend of mine. Had it a weekend before he came to pick it up and drive it home. I remember them when they were in production, and I drove Lincolns at the time. Always passed because it was too small for my needs, but it was, and I'm now reminded, an amazing driver's car. Even after 12 years of service, this LS was so impressive, I was amazed at what Lincoln had going there, and think it's a crime they gave up on that direction for Lincoln. If they had continued in that vein, I would probably be driving a Lincoln today. And Cadillac would be trying to compete instead of clocking Lincoln. What a shame, and what a wonderful car the LS was.
It never made a profit, it was over-engineered for the price point at which a Lincoln could be sold for at the time, and it wasn't good looking enough to grab the emotional attention needed to sell an expensive car. So it was discontinued when money got tight for Ford, and Nasser was canned for the Explorer mess. Bill Ford took over, and he never did like Lincoln, so he starved the brand nearly out of existence. That's why it is what it is today. His plan was to use Jaguar, Land Rover and Aston Martin as his luxury brands, and Ford as his mainstream brand, and let Lincoln/Mercury die a slow death. He nearly succeeded. But nearly lost the entire company in the process. Bill Ford is a rabid environmentalist, and was moving the company toward "greenism", not performance. Nice idea - but never a very profitable one, especially back then. Plus he didn't execute his plan well at all. Killing the Excursion was about all he accomplished, which is now another highly sought after truck in the diesel form. Almost a cult following for it just like the LS. 10 year old Excursions still go for $15,000 with the diesel engine.
But I digress. Mullaly has saved Ford. He is making plans to restore Lincoln to its former glory and luster, and I hope he can do so quickly enough to save the brand. In its present form, I'm not interested - but I could be again if they would make Lexus style cruisers and large cars, and LS style performers again.
#68 of 73 Re: 2001 - 80,000 miles, $3800 [nvbanker]
Dec 23, 2011 (1:24 pm)
I don't understand why everyone says that Lincoln must be saved immediately. The fact that Ford is comfortably profitable and most stand alone Lincoln dealers are now co-owned by Ford dealers means Ford can take its time to fix Lincoln the right way - from the ground up.
#69 of 73 Re: 2001 - 80,000 miles, $3800 [akirby]
Dec 27, 2011 (10:58 am)
Well.....hadn't actually thought about that - you make a good point. What's the rush, really..... They don't make a bad car at all, just not world class luxury or performance, they can carry on that way indefinitely, I guess. Probably won't win me back, although I will say, I'm very happy with my 12 Explorer, if Lincoln would make a version of a vehicle like it, I would buy it. The only reason I bought the Explorer version was that Lincoln doesn't make anything in that form right now, the MkT is awfully ugly to me, and I don't care for the Flex anyway, too much a station wagon. The MKX has no 3rd seat. Not a fan of the Edge/MKX anyway. Explorer was my only Ford choice, and I strongly dislike GM. Pilot is tinny, and Honda-quirky, Like Toyota, but wife doesn't, so Explorer won. - Again.
#70 of 73 Re: 2001 - 80,000 miles, $3800 [nvbanker]
Dec 27, 2011 (12:51 pm)
It's been just over a year since Ford made the commitment to Lincoln. You expect them to fix everything overnight?
#71 of 73 Re: 2001 - 80,000 miles, $3800 [akirby]
Dec 28, 2011 (3:42 pm)
Of course not - but I AM worried that with Mullaly leaving, that the "comittment" to Lincoln may be forgotten again - Bill Ford does not like Lincoln, which was apparent when Nasser was fired, and the direction of Lincoln being part of the PAG, and going in the pathway of the LS was immediately reversed. Will the guy tapped to replace Mullaly stretch to rebuild Lincoln? What do you think? You're much closer.....
#72 of 73 Re: 2001 - 80,000 miles, $3800 [nvbanker]
Dec 28, 2011 (4:00 pm)
Mulally isn't leaving anytime soon. I don't think Bill dislikes Lincoln - I just think the priorities were different in the past with PAG. Now it's just Ford and Lincoln.
#73 of 73 Re: 2001 - 80,000 miles, $3800 [akirby]
Dec 28, 2011 (4:11 pm)
Reassuring. You'd wonder why I care so much, since I now drive a Lexus (although I always keep a Ford SUV around, used to be Lincoln or Mercury), but for some reason, after 16 good years in Lincolns, I am still attached. For several reasons, I'm rooting for Lincoln to make a comeback to the glory of 1961 - 2005.