Toyota is on the Offensive. Will it work? - Car Forums

Going after volume is consistent with the VW brand's objectives. While Europeans are willing to pay more for independent rear suspensions and quality plastics in the interior, Americans value size and relatively low price. VW didn't cheapen the European Jetta, just the American one.

Now, it would be surprising if they cheapen Audi, since that's VW's upscale brand, and Americans shopping in that category are willing to pay more for luxury and quality components.

Replies to this message:

dtownfb (Nov 17, 2010 1:17 pm)

#786 of 786 Re: Toyota is on the Offensive. Will it work? [hpmctorque] by dtownfb

Nov 17, 2010 (1:17 pm)

Replying to: hpmctorque (Nov 15, 2010 4:04 pm)

Isn't VW/Audi's goal to be the No.1 car company in the world based on sales? After watching GM and Toyota fall from grace, why would anyone want this title. it seems something has to suffer to attain this goal.

The auto market in the US is already tight. I'm not sure a "cheapened" Jetta is the right idea.

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Toyota is on the Offensive. Will it work? - READ ONLY

786 messages, Last post on Nov 17, 2010 at 1:17 PM

Messages Page 80 of 80

#784 of 786 Re: Toyota is on the Offensive. Will it work? [hpmctorque] by ateixeira

Nov 15, 2010 (9:53 am)

Replying to: hpmctorque (Nov 12, 2010 4:04 pm)

#785 of 786 Re: Toyota is on the Offensive. Will it work? [ateixeira] by hpmctorque

Nov 15, 2010 (4:04 pm)

Replying to: ateixeira (Nov 15, 2010 9:53 am)