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Is There Room in the Luxury Market for Hyundai?
7308 messages, Last post on Mar 09, 2013 at 11:56 AM
You are in the Automotive News & Views Forum.What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons
#7272 of 7308 Re: Great Car!! [bobad] by fintail
Dec 16, 2011 (10:08 am)
Replying to: bobad (Dec 16, 2011 6:50 am)
I won't hold my breath about the 60K+ models. That's an entirely different market than half the price or lower - different demographic, different demands. Some "better" be OK with questionably styled and marketed models being looked at with jaded eyes by enthusiasts. Hyundai has had a presence in my area for years, but it's not the same when you are playing with the big boys who own a very tough market. If one is spending that much, one is getting some kind of "stench" even if they are driving an alternative brand to pretend to not be a snob. Lexus fanboys used to claim not to have badge issues, but I don't think anyone believed that one either.
#7273 of 7308 Re: Great Car!! [tjc78] by captain2
Dec 19, 2011 (2:38 pm)
Replying to: tjc78 (Dec 15, 2011 2:26 pm)
not hiding - just busy 
still find efforts by a mass mfgr that is arguably still perceived as low end quite interesting.
Have yet to talk to anybody outside of the confines of this particular forum that even knows about Genesis -never mind knows what the cars actually are.
Don't believe, at this point, that Hyundai really has found a place in the luxury market - at least amongst those that have the money to buy (or lease) one.
#7274 of 7308 Re: Great Car!! [captain2] by tjc78
Dec 19, 2011 (3:30 pm)
Replying to: captain2 (Dec 19, 2011 2:38 pm)
Don't believe, at this point, that Hyundai really has found a place in the luxury market The Gen/Eq is a great marketing strategy for Hyundai. It shows the public that the days of the Excel are long gone. I really can't believe that either have been a success in terms of sales. It probably has gotten some people into the showroom that otherwise wouldn't have been there, so on some level it was most likely worth the effort.
#7275 of 7308 Re: Great Car!! [captain2] by backy
Dec 19, 2011 (4:17 pm)
Replying to: captain2 (Dec 19, 2011 2:38 pm)
Have yet to talk to anybody outside of the confines of this particular forum that even knows about Genesis -never mind knows what the cars actually are. You could ask the over 87,000 people who have bought a new Genesis (in NA). They might know about it, and know what the cars actually are.
#7276 of 7308 Re: Great Car!! [backy] by bobad
Dec 20, 2011 (11:05 am)
Replying to: backy (Dec 19, 2011 4:17 pm)
There may be 87K people that know about the Genesis, but the only one that matters is me. If it's a comfortable, stylish, reliable car for a good price, I don't care if I own the only one on earth.
#7277 of 7308 Re: Great Car!! [backy] by captain2
Dec 20, 2011 (1:59 pm)
Replying to: backy (Dec 19, 2011 4:17 pm)
87000??? really - would have to see the actual stats - the $40k Gen had US sales of well less than 2k/month - a Toyota Avalon would do good to make 87k, Or maybe Hyundai does better in Canada and Mexico where the name doesn't carry so much baggage. Don't believe it.....
#7278 of 7308 Re: Great Car!! [captain2] by tjc78
Dec 20, 2011 (2:36 pm)
Replying to: captain2 (Dec 20, 2011 1:59 pm)
Remember Hyundai groups sedan and coupe sales together, so you really will never know how many sedans they actually sold. I don't see many and I'm in a populated area. There were two in my neighborhood (including mine) and now they are both gone.
#7279 of 7308 Re: Great Car!! [captain2] by backy
Dec 20, 2011 (3:49 pm)
Replying to: captain2 (Dec 20, 2011 1:59 pm)
87000??? really Yes.
would have to see the actual stats
They're on this marvelous invention called the Internet. It's on computer now!!
You asked about the "Genesis". Now all the qualifiers come in. Plus ça change, plus c'est la même chose...
- captain2 (Dec 21, 2011 12:04 pm)
Replies to this message:
#7280 of 7308 Re: Great Car!! [captain2] by fintail
Dec 20, 2011 (8:20 pm)
Replying to: captain2 (Dec 20, 2011 1:59 pm)
Might also be counting the 25K (and maybe less) Gen, and it has been for sale for 3 calendar years now. Over 36 months it becomes more believable.
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