Is There Room in the Luxury Market for Hyundai?

7308 messages,  Last post on Mar 09, 2013 at 11:56 AM

You are in the Automotive News & Views Forum.

What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons

#7259 of 7308 Re: Preferred By The Millionaire Next Door [steve_] by fintail

Jul 14, 2011 (7:59 pm)

Replying to: steve_ (Jul 14, 2011 7:03 pm)
Maybe at that angle, fuel had problem getting through the carbs?

#7260 of 7308 Re: Preferred By The Millionaire Next Door [fintail] by backy

Jul 14, 2011 (8:33 pm)

Replying to: fintail (Jul 14, 2011 6:29 pm)
No, no... you almost guaranteed I'd get an Equus for my personal use. That's the job I want. From what you're saying, there's a lot of them out there. Beats driving a Sentra!

#7261 of 7308 Re: Preferred By The Millionaire Next Door [backy] by fintail

Jul 14, 2011 (8:54 pm)

Replying to: backy (Jul 14, 2011 8:33 pm)
The article was about high end cardholders owning random Hyundais...but yes, I would take an Equus over a Sentra in a heartbeat, too
 
Regarding the Equus, I wonder if the suspension can be manually raised and lowered, I remember the one I saw seemed to be riding pretty high.

#7262 of 7308 Re: Preferred By The Millionaire Next Door [fintail] by backy

Jul 15, 2011 (9:11 am)

Replying to: fintail (Jul 14, 2011 8:54 pm)
It has an adjustable air suspension, so that might control height.

#7263 of 7308 less competition coming by steve_ HOST

Nov 25, 2011 (1:06 pm)

Maybe Hyundai can buy and repackage the Maybach. (WSJ)
 
And knock around $200,000 off the price while doing so.

#7264 of 7308 Re: less competition coming [steve_] by fintail

Nov 25, 2011 (2:47 pm)

Replying to: steve_ (Nov 25, 2011 1:06 pm)
The Equus has about the same amount of elegance and classic design as the overdone tacky Maybach.

#7265 of 7308 Great Car!! by moohead

Dec 05, 2011 (7:00 pm)

Been driving it for a week now, such a great car and great value!!

#7266 of 7308 Re: Great Car!! [moohead] by captain2

Dec 15, 2011 (1:11 pm)

Replying to: moohead (Dec 05, 2011 7:00 pm)
congrats on a well considered purchase. As it relates to this topic, however, I wonder what types of reaction are you getting when you tell folks that 'this is the world's first $60k Hyundai'. Live in a city of several million, have only seen 1 on the road and thought its road presence was somewhat unremarkable.

#7267 of 7308 Re: Great Car!! [captain2] by backy

Dec 15, 2011 (1:47 pm)

Replying to: captain2 (Dec 15, 2011 1:11 pm)
Maybe it appeals to people who crave exclusivity in their cars.

#7268 of 7308 Re: Great Car!! [backy] by captain2

Dec 15, 2011 (2:25 pm)

Replying to: backy (Dec 15, 2011 1:47 pm)
exclusivity is but one characteristic of a luxury car. Unfortunately though a another characteristic is what other folks think it is. Ford can make some darn luxurious 'Fords' but they cannot make a luxury car until they call it a Lincoln. And even that one is debatable. Same can be said for Chevy/Cadillac, VW/Audi, Toyota/Lexus etc etc. MB is unquestionably a luxury mfgr on this side of the pond but much more of a mass mfgr elsewhere. Like it or not, it all has to do with people's perceptions and may not have any basis in fact beyond that.
 
Such is the plight of a Hyundai branded automobile ever finding a place in the luxury market
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