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Is There Room in the Luxury Market for Hyundai?

7308 messages,  Last post on Mar 09, 2013 at 11:56 AM

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What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons

Messages Page 716 of 732

#7146 of 7308 Re: Yep... [backy] by steve_ HOST

Feb 19, 2011 (7:39 am)

Replying to: backy (Feb 18, 2011 10:16 pm)
Lots of good quotes in this story:
 
Mark Phelan: Quality makes Hyundai surge (Detroit News)
 
"the fastest-growing automaker in the world, and it's poised to accelerate in 2011."
 
"Quality was our undoing in the early '90s. Now it's our strength"
 
"Hyundai has performed one of the most amazing brand transformations I've ever seen, and they've done it the right way: with great products," IHS Automotive analyst Aaron Bragman said."
 
"Hyundai has looked strong only to run off the rails before, however. It caused a brief sensation with low-priced cars in the 1980s before poor quality nearly ran it out of the country."
 
"Hyundai has the right vehicles and they have their finger on the pulse of the market"
 
"Not every vehicle Hyundai has added succeeded. The Azera large front-wheel drive sedan and the $58,900 Equus luxury sedan are sales disappointments."
 
"While nearly every review asks whether Hyundai needs a car to compete with the Mercedes-Benz S-class, most call the Equus a pretty good car and a very good value."
 
"People aren't used to paying $60,000 for a Hyundai, but 10 years ago, the $35,000 Genesis was unimaginable. The Equus may be testing the waters to see whether the market is ready for a separate Hyundai luxury brand."
 
Alabama is loving Hyundai too. (Herald Tribune)

#7147 of 7308 Re: Yep... [steve_] by gimmestdtranny

Feb 19, 2011 (8:11 am)

Replying to: steve_ (Feb 19, 2011 7:39 am)
IMO, it would behoove Hyundai to first look after their customers with faulty Santa Fe auto transmissions, and new Sonatas that pull to the left (and no, dealers bumping tire PSI in the left front tire and lowering PSI in the right, does not constitute a 'fix') before looking to expand.

#7148 of 7308 Re: Yep... [gimmestdtranny] by steve_ HOST

Feb 19, 2011 (8:13 am)

Replying to: gimmestdtranny (Feb 19, 2011 8:11 am)
Name a car and we can name an issue with it. And the people affected by these known problems usually runs well under 5% I think.

#7149 of 7308 Re: Yep... [backy] by fintail

Feb 19, 2011 (8:15 am)

Replying to: backy (Feb 18, 2011 10:16 pm)
Where was the first Equus (a bizarro world parallel universe copy of a 90s LS) "competitive"? In the rabidly nationalistic homeland? Or the third world? It looks like something from China.
 
Is the Genesis really a "luxury" car? Many don't consider the midline Euros to really be there...why would the Genesis be higher? I'm won't deny it's a nice car, although initially lacking in handling and design. Who knows what will come next, I guess. Better hold off to get the polished version.
 
Who knows this and who knows what? Who knows how the competition will react, and advance even more? Those with a track record for driving competence, design competence, and prestige. Setting sights on the beigest luxury isn't the end all be all of the higher end. Trying to sell an Azera for 40K Euro (and failing laughably) doesn't bode well for really getting it as the market gets higher and the pressure does likewise.
 
Nobody has denied H has undergone a shocking transformation from third class to a mass market competitor. But, some seem to want to admit that other segments are the same, and I can't see it that way.
 
That Phelan "article" is something...only in America...

#7150 of 7308 Re: Yep... [steve_] by gimmestdtranny

Feb 19, 2011 (10:04 am)

Replying to: steve_ (Feb 19, 2011 8:13 am)
Ok, this might be interesting. I'd like to use Subaru as a comparison, as so far I have gotten the impression they are not as quick to shirk responsibility as...ok a few random picks here...Hyundai, Toyota, Ford, Honda, BMW, Mazda, GM etc.
 
What 2 major ailments has Subaru had that they gave their customer a runaround on?
 
My post may sound like attitude, but it is not intended that way. Lets take a fair, non mud-slinging poll of comparos out there?

#7151 of 7308 Re: Yep... [gimmestdtranny] by steve_ HOST

Feb 19, 2011 (10:13 am)

Replying to: gimmestdtranny (Feb 19, 2011 10:04 am)
Head gaskets.
 
Leaky seals.
 
I don't have a link for you because I drive a '97 Outback with leaky seals. The head gaskets are fine. So far.
 
I'm sure we can track down some posts where the dealer or Subaru balked at giving the customer what they wanted, but my point is that all cars have problems, and they all are known for some issue.
 
VW - power windows
GM - gauges
Ford - er ... all I can think of off-hand are Windstalls
Audi - cupholder spills taking out the $$$$ dash electronics
Honda - Odyssey transmissions
 
yada yada yada
 
Naturally, we have a discussion that touches on this:
 
Brand problems swept under the rug

#7152 of 7308 Re: Yep... [steve_] by gimmestdtranny

Feb 19, 2011 (10:13 am)

Replying to: steve_ (Feb 19, 2011 10:13 am)
No links required, I prefer an honest account anyway.
 
But my question wasn't just what were the ailments, it was more about what were the ailments that they shirked responsibility on and caused the owner stress and frustration while getting the mfgr to fess up.
 
I was under the impression Subaru acknowledged those issues without fighting with them?

#7153 of 7308 Re: Yep... [gimmestdtranny] by steve_ HOST

Feb 19, 2011 (10:17 am)

Replying to: gimmestdtranny (Feb 19, 2011 10:13 am)
Depends on who you ask.
 
I love Subaru and think they have especially good customer service.
 
No way was I going to have mine worked on by the dealer in Boise when I lived there.
 
The Hyundai dealer wasn't too impressive either, but I just went there once to test drive an Elantra Touring. No idea how their service department was. The Honda and Scion dealers seemed pretty good, again, just from the showroom visit. I had ok luck with the Nissan dealer there and probably should have stuck with them instead of using the indy mechanic I found.

#7154 of 7308 Re: Yep... [steve_] by gimmestdtranny

Feb 19, 2011 (10:20 am)

Replying to: steve_ (Feb 19, 2011 10:17 am)
Just saw your link...sigh...just what I need, another juicy content filled thread of reading from the beginning (my usual practice). I don't mean to sound unappreciative...it's just that I spend way too much time here as it is. So guess what my newest Watched Discussion is gonna be? I guess I should consider myself lucky that my browser doesn't display all the discussion choices automatically. I have to discover them one by one just like this latest one you linked to. Guess I'll have to decide on a couple others to dump..life is full of compromise.

#7155 of 7308 Re: Yep... [fintail] by backy

Feb 19, 2011 (2:33 pm)

Replying to: fintail (Feb 19, 2011 8:15 am)
Some MBs from not long ago look like cars from a 3rd world country also.
 
Is the Genesis a "luxury" car? Mixed opinions on that. Some see it competing with other V6 and V8 RWD luxury cars and thus put the Genesis into the luxury category. Others look at the starting price in the low $30s, and say it competes mostly with FWD cars like the Taurus, Avalon, and Maxima. To me, the Genesis looks and feels and is equipped like a luxury car... at a bargain price.
 
Remember, attacking the LS head-on is not the end game for Hyundai... just one step, but a big one. If someone had said 10, even 5 years ago, that Hyundai would have a luxury sedan that wins auto mag comparos against the LS, most people would have thought them crazy. So in five more years, or 10 more years, where will Hyundai be? They seem to be moving ahead faster than the market in general. Witness their assault on not only the luxury market, but mainstream cars (like the Camcord you brought up earlier). They now have fully competitive offerings across the board.
 
And while you poke at the current Azera, check out the new one, due to hit the USA next year. You and others may not be laughing so much then.
 
http://www.hyundai-blog.com/index.php/2010/11/17/2012-hyundai-grandeur-hg-images- /

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