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Hyundai Equus, Hyundai Genesis, Car Comparisons
#7113 of 7308 Nice to see this blog back on
Feb 16, 2011 (5:29 am)
Now that Hyundai is now offering the Equus along with the Genesis and the upcoming changes in the 2012 models it now even more fitting that Hyundai may be able to get a little respect in the luxury market. They are working hard earn the respect and not just relying on its "label" or " its past reputation" I hear they are also working on a serious "3 fighter" as well.
Just think in the past three years since the introduction of the Genesis has Hyundai moved forward. The new Genesis Coupe, Sonata, Tucson, Elantra, soon to be Veloster, Accent and Azera. Each one of them is at or near the top of their segment that have been introduced.
#7114 of 7308 Re: there's one in the fleet [fintail]
Feb 16, 2011 (11:33 am)
You didn't read the comparo, then? Or you would have noticed it was not the base Equus that was tested.
You may not think the LS is a "real" competitor in this luxury class. I am sure many people, including the editors of C/D, would disagree with you.
#7115 of 7308 Re: there's one in the fleet [backy]
Feb 16, 2011 (12:19 pm)
Oops, I missed their "equal price" caveat. Silly me
American automotive journalists, no doubt the most bought off on the planet, might disagree? Oh the shame! The way the LS doesn't sell in so many places tells enough of a story for me.
Why didn't they compare it with the better driving (and mainly better looking) competition?
#7116 of 7308 Re: there's one in the fleet [fintail]
Feb 16, 2011 (12:57 pm)
Different strokes I guess, because for what I want from a car the LS460 is about as close to perfection as possible. Smooth, powerful and isloating. The S and 7 are fantastic cars, but I have ridden in both and the LS would be a better car for me.
Does the S and 7 handle better? Most likely yes, but I just have to believe that the average US buyer isn't pushing these cars anyway. The majority of Americans do prefer the floaty, isolating ride most Lexus and Toyota models offer. There is a reason why the Camry sells so well and year after year doesn't lose its soft ride.
#7117 of 7308 Re: there's one in the fleet [tjc78]
Feb 16, 2011 (3:08 pm)
I guess it also begs the question, what is the Equus aiming at? It can't aim for all of them...
I can understand how some like the iso-tank, and LS sales prove it on this continent anyway...but by looking at the healthy sales of the oftentimes much pricer competition, many don't want it as well. Equus can't chase both ideals.
#7118 of 7308 Re: there's one in the fleet [fintail]
Feb 16, 2011 (3:22 pm)
This seems inconsistent to me. OT1H, you slam the Equus because some (like C/D) compare it to the LS, which isn't the best selling luxury car on every continent. It is clear to many (including C/D, and me) that Hyundai's main target with this Equus was the LS. Then OTOH, you wonder what the Equus is aiming at, as you don't believe it can aim at every competitor.
So, what is wrong then in aiming first and foremost at the LS, which has been very successful in one of Hyundai's most important markets? It can't aim at everything, right? Why not the LS?
#7119 of 7308 Re: there's one in the fleet [backy]
Feb 16, 2011 (4:04 pm)
Why not? When the Genesis came around, some seemed to insinuate that suddenly H was going to become the second coming of the Europeans, not to mention the Asian competition. Why wouldn't the next highline entrant try to compete in the same way? I wonder how profitable it can be competing with what is in essence a one market wonder, but perhaps the costs have already been absorbed by the KDM.
So, it really doesn't compete with an S/7/A8, etc, at all, right? I guess it really can be just that easy
#7120 of 7308 Re: there's one in the fleet [fintail]
Feb 16, 2011 (5:21 pm)
For some buyers it might compete with European luxury cars, but I think it's pretty clear what Hyundai's main target is for the Equus.
Consider, though: if Hyundai can reach parity, at a much lower price, with the likes of the LS on its first serious attempt at a high-end luxury sedan... what will the next Equus be like?
You don't seem to grasp the big picture here: the current Equus is not about dominating the luxury car market in every country, right NOW. It's one in a series of steps to penetrate that market. The Genesis was the first step, at the lower end of the luxury car class. Then comes the Equus, higher up the price ladder. Then the next-gen Genesis, with AWD and undoubtedly other improvements that will make it more competitive in the low-end luxury market. And so on and so on...
#7121 of 7308 Re: there's one in the fleet [backy]
Feb 16, 2011 (5:55 pm)
I personally believe the Equus to be aimed square at the LS. It also may be aimed at those folks who see the value in a car that (on paper) is equal to the LS at a lower price point. E and 5 shoppers wanting something larger may also have it in their sites.
It certainly will not be a segment leader or possibly even a money-maker for Hyundai but as you mentioned H is taking steps to be competitive in the upper price points.
#7122 of 7308 Re: there's one in the fleet [backy]
Feb 16, 2011 (6:40 pm)
I'd like to think that anyone shopping in that price range would know better, but we all know money can't buy everything
I don't live in the world of if. Even parity (which takes more than a magazine review) isn't easy. This isn't going to be as simple as imitating a Camcord. Good luck penetrating that market when even Lexus has a relatively hard time selling its large cars elsewhere. They've got the blandiose design down pat though, I will give them that much.
Always waiting for the next one - better engine, more features...