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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4206 messages, Last post on Nov 26, 2009 at 5:24 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: m4d_cow (Nov 11, 2009 2:57 am) |
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Replying to: backy (Nov 11, 2009 12:49 pm) In Hyundai news, not much. There's the usual "If you've mistaken Hyundai's Genesis sedan for a Lexus or Mercedes-Benz, you are forgiven. It's an easy mistake" review at the Montreal Gazette.
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Replying to: backy (Nov 11, 2009 12:49 pm) 
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Replying to: houdini1 (Nov 11, 2009 1:28 pm) I see nothing wrong with putting a small group of premium cars under the Genesis banner. However, creating separate dealerships makes no sense in today's market. |
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...the lousy early 1990s economy that scuttled Mazda's plans for an upscale Amati make. The attractive 1992 Mazda 929 was the manifestation of what was to be the Amati car. This economy is even worse than that of the early 1990s and it would be foolish to have separate Genesis dealerships.
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Replying to: steve_ (Nov 11, 2009 1:20 pm)
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Replying to: fintail (Nov 12, 2009 2:01 pm) |
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Replying to: fintail (Nov 12, 2009 2:01 pm)
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Replying to: m4d_cow (Nov 13, 2009 12:51 am) I don't see any MB styling characteristics at all, save for maybe the general grille shape, but the weirded-up Hyundai interpretation puts some distance there. What am I missing? Regarding Sentra/C-class...the cure for that one is an updated glasses or contacts prescription 
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Replying to: lemko (Nov 12, 2009 11:15 am) check this out: http://en.wikipedia.org/wiki/Mazda_Millenia the Millenia was the car that was to be Amati's first effort, and it was Ford, Ford's financial problems and the fact that Mazda had nowhere near as good as a name as Toyota and/or Honda did that eventually lead to the scrapping of the whole Mazda 'lux brand' idea., and the eventual 'failure' of the Millenia. The whole Amati thing was supposed to happen in the early/middle 90s - following Acura's/Lexus's/Infinti's lead a few years earlier. The supposedly bad economy you mention in the early 90s certainly didn't have a whole lot of negative effect on Acura or Lexus, did it?. The 929, incidentally, predated any of this - the car itself goes back into the 70s (Cosmo) and as a 929 into the 80s , was RWD, and did provide some competition to the big Toyotas (Cressida?) and Nissan/Datsun (810) at the time well before the Amati brand and those other J3 lux brands were even pipedreams. . The Millenia was a fine upscale sedan in many ways, with a bit of powertrain innovation and upgraded enough that it could have competed with (at least) Acura at the time. As an Amati we'll never know - but as a Mazda it didn't have a chance. Mazda though has always been a rather innovative and pioneering mfgr even if it has been a mainstream brand. Ford, currently in its own financial mess, has pretty much dissolved its interest in Toyo Koygo (Mazda) these days. I look for some better things from the brand, much like it was 30 or 40 years ago. Although,the Millenia definitely had its sights set a bit lower, there are some inescapable parallels here with what Hyundai is trying to do with the Genesis - trying to compete in the luxury arena with a definitively non luxury brand. |
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