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Is There Room in the Luxury Market for Hyundai?

4208 messages, Last post on Nov 27, 2009 at 12:14 PM
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This article about Hyundai is an excellent example of Hyundai's rise in the auto and advertising world. It's getting harder and harder keep putting down Hyundai with yet another ringing endorsement of "HYUNDAI" and their products. adage.com/moy09/article_id=14038 |
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If Hyundai really brings Equus to the US, how about giving us the Asian and KDM market name to it: Centennial? That sounds so much better than Equus.sp
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Replying to: m4d_cow (Nov 09, 2009 11:47 pm)
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Replying to: toye (Nov 10, 2009 4:05 am)
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Replying to: backy (Nov 10, 2009 8:29 am)
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Replying to: m4d_cow (Nov 11, 2009 2:57 am) |
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Replying to: backy (Nov 11, 2009 12:49 pm) In Hyundai news, not much. There's the usual "If you've mistaken Hyundai's Genesis sedan for a Lexus or Mercedes-Benz, you are forgiven. It's an easy mistake" review at the Montreal Gazette.
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Replying to: backy (Nov 11, 2009 12:49 pm)
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Replying to: houdini1 (Nov 11, 2009 1:28 pm) I see nothing wrong with putting a small group of premium cars under the Genesis banner. However, creating separate dealerships makes no sense in today's market. |
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...the lousy early 1990s economy that scuttled Mazda's plans for an upscale Amati make. The attractive 1992 Mazda 929 was the manifestation of what was to be the Amati car. This economy is even worse than that of the early 1990s and it would be foolish to have separate Genesis dealerships.
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