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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4223 messages, Last post on Nov 30, 2009 at 12:28 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: carolinabob (Nov 09, 2009 6:57 am) I frequently see cars sans badges. These include MB, BMW, Hondas, and others. Are all of these owners "ashamed" to be seen in a car by one of those brands? I don't know. But if it makes an owner of a Genesis feel better by removing the Hyundai badge and going sans badge or adding a fake badge ala "Genesis", that's their privilege. You still haven't answered the question I posed several days ago re how a totally unknown brand/badge--Genesis--will magically elevate the Genesis sedan to luxury-car status, unless there is a solid, well-respected brand behind it, as with Toyota/Lexus, Honda/Acura, and Nissan/Infiniti. If the Hyundai brand has no value and no reputation for quality, nor will a "Genesis" brand.
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This article about Hyundai is an excellent example of Hyundai's rise in the auto and advertising world. It's getting harder and harder keep putting down Hyundai with yet another ringing endorsement of "HYUNDAI" and their products. adage.com/moy09/article_id=14038 |
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If Hyundai really brings Equus to the US, how about giving us the Asian and KDM market name to it: Centennial? That sounds so much better than Equus.sp 
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Replying to: m4d_cow (Nov 09, 2009 11:47 pm)
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Replying to: toye (Nov 10, 2009 4:05 am)
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Replying to: backy (Nov 10, 2009 8:29 am)
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Replying to: m4d_cow (Nov 11, 2009 2:57 am) |
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Replying to: backy (Nov 11, 2009 12:49 pm) In Hyundai news, not much. There's the usual "If you've mistaken Hyundai's Genesis sedan for a Lexus or Mercedes-Benz, you are forgiven. It's an easy mistake" review at the Montreal Gazette.
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Replying to: backy (Nov 11, 2009 12:49 pm) 
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Replying to: houdini1 (Nov 11, 2009 1:28 pm) I see nothing wrong with putting a small group of premium cars under the Genesis banner. However, creating separate dealerships makes no sense in today's market. |
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