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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4213 messages, Last post on Nov 28, 2009 at 5:45 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: carolinabob (Nov 09, 2009 6:57 am) You really have a clear cut agenda here against Hyundai. If you feel they have done you wrong so be it, and I feel for you. However, to grasp at straws suggesting that the "rebadge" has any effect on what an Azera or Genesis is, is a big stretch IMO. To some the "wings" look better than the slanty H and others just like adding a bit of curiousity to their ride. Heck, even my stock badge Genesis gets a lot of "what is that?" I have a friend with WRX completed DE-badged. Does that mean he is ashamed of Subaru? No, he just likes the look.
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Replying to: carolinabob (Nov 09, 2009 6:57 am) And no one notices the difference. 
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Replying to: carolinabob (Nov 09, 2009 6:57 am) I frequently see cars sans badges. These include MB, BMW, Hondas, and others. Are all of these owners "ashamed" to be seen in a car by one of those brands? I don't know. But if it makes an owner of a Genesis feel better by removing the Hyundai badge and going sans badge or adding a fake badge ala "Genesis", that's their privilege. You still haven't answered the question I posed several days ago re how a totally unknown brand/badge--Genesis--will magically elevate the Genesis sedan to luxury-car status, unless there is a solid, well-respected brand behind it, as with Toyota/Lexus, Honda/Acura, and Nissan/Infiniti. If the Hyundai brand has no value and no reputation for quality, nor will a "Genesis" brand.
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This article about Hyundai is an excellent example of Hyundai's rise in the auto and advertising world. It's getting harder and harder keep putting down Hyundai with yet another ringing endorsement of "HYUNDAI" and their products. adage.com/moy09/article_id=14038 |
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If Hyundai really brings Equus to the US, how about giving us the Asian and KDM market name to it: Centennial? That sounds so much better than Equus.sp 
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Replying to: m4d_cow (Nov 09, 2009 11:47 pm)
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Replying to: toye (Nov 10, 2009 4:05 am)
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Replying to: backy (Nov 10, 2009 8:29 am)
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Replying to: m4d_cow (Nov 11, 2009 2:57 am) |
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