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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4160 messages, Last post on Nov 22, 2009 at 9:56 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: backy (Nov 06, 2009 7:03 am) Assuming GS and M as comparisons, I can easily point out why I don't classify Genesis for a luxury car for 2 reasons I often mentioned before: 1. the lack of proper luxury class customer service (in most dealers out there, excluding yours  ), 2. the lack of premium quality materials (fake metal and wood trims, mid-grade leather). Time will most likely fix problem-1, and Equus can fix problem-2. This is also the reason I classify Acura as "still working on entering the luxury market", because it's only luxury entry, the RL, still has so much to catch up tot he rest of the class. And yes, before anyone ask, I call the likes of BMW 3 series a near-luxury car with luxury-badge, even as a previous owner of one. Badge is considered, but no big deal, hence my comment that Hyundai Equus, Toyota Crown, and VW Phaeton are luxury cars (despite the non- luxury badge). Hope taht makes sense to you as I have no other way to explain it. 
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Replying to: m4d_cow (Nov 06, 2009 7:57 am)
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Replying to: backy (Nov 06, 2009 9:11 am) So yeah, to each of his/her own.
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If Hyundai was capable of a luxury model, why do so many people want to take all the Hyundai badging, including H's on wheels, off their cars? Why have so many done it to Azera and Genesis already? Are they ashamed to be seen in a Hyundai? Why did Hyundai take its name off the Genesis and the Equus? Nicely equipped cars, but not luxury cars yet in the BMW, M-B, Lexus, et. al. sense. Not a luxury make/model.
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Replying to: carolinabob (Nov 09, 2009 6:57 am) You really have a clear cut agenda here against Hyundai. If you feel they have done you wrong so be it, and I feel for you. However, to grasp at straws suggesting that the "rebadge" has any effect on what an Azera or Genesis is, is a big stretch IMO. To some the "wings" look better than the slanty H and others just like adding a bit of curiousity to their ride. Heck, even my stock badge Genesis gets a lot of "what is that?" I have a friend with WRX completed DE-badged. Does that mean he is ashamed of Subaru? No, he just likes the look.
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Replying to: carolinabob (Nov 09, 2009 6:57 am) And no one notices the difference.
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Replying to: carolinabob (Nov 09, 2009 6:57 am) I frequently see cars sans badges. These include MB, BMW, Hondas, and others. Are all of these owners "ashamed" to be seen in a car by one of those brands? I don't know. But if it makes an owner of a Genesis feel better by removing the Hyundai badge and going sans badge or adding a fake badge ala "Genesis", that's their privilege. You still haven't answered the question I posed several days ago re how a totally unknown brand/badge--Genesis--will magically elevate the Genesis sedan to luxury-car status, unless there is a solid, well-respected brand behind it, as with Toyota/Lexus, Honda/Acura, and Nissan/Infiniti. If the Hyundai brand has no value and no reputation for quality, nor will a "Genesis" brand.
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This article about Hyundai is an excellent example of Hyundai's rise in the auto and advertising world. It's getting harder and harder keep putting down Hyundai with yet another ringing endorsement of "HYUNDAI" and their products. adage.com/moy09/article_id=14038 |
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If Hyundai really brings Equus to the US, how about giving us the Asian and KDM market name to it: Centennial? That sounds so much better than Equus.sp 
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