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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4197 messages, Last post on Nov 25, 2009 at 10:41 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: captain2 (Nov 05, 2009 7:25 am) The Equus (I hope they change the name) has my attention for a couple of years down the road and I can't wait to drive one. |
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You know we go back and forth here about whether the Genesis is a luxury car. If you go by the title of the forum "is there room...." we are really off topic. IMO in this economic climate, it may actually be a benefit that the Genesis is not sold at a "luxury" dealership. All of the luxury makes are down right now. Hyundai is up, so you would have to assume that foot traffic at their dealers is up as well Lots of exposure for the Genesis. The last thing we need in this country is another auto make. GM is shrinking, Chrysler is dying a slow death and yet a company that is way up in a crappy economic time is going to take a huge gamble? Heck no, I really think Hyundai is doing the right thing not creating a lux brand right now. They sold around 17K Gen sedans since introduction out of their existing dealer network. How many more would they have sold out of a new dealership? If I were a betting man, I would actually say less. |
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Replying to: tjc78 (Nov 06, 2009 5:31 am)
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Replying to: tjc78 (Nov 06, 2009 5:31 am) Hyundai's doing the right thing right now, that I agree. Pulling a whole new luxury division costs too much for the time being, particularly since Hyundai currently has no reputation in the market. And yeah, they smartly place Genesis as a near luxo as IMO, a warm-up for the real luxury car to come into the market. Unfortunately this is where the controversy, at least here, starts. One side considers Genesis a luxury car already, while the other side disagrees. To be honest I'm most probably biased, but as far as I see the latter side is being more logical in general. Not to say there's no luxury Hyundai, there is, but not this car IMO. I understand that different standards play a role here, what I don't understand is why is it so hard for many people here to understand that? Of course, in the end I guess it's like what another poster said earlier: iressistable force vs. immovable object.
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Replying to: toye (Nov 06, 2009 6:19 am) |
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Replying to: m4d_cow (Nov 06, 2009 6:33 am) |
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Replying to: m4d_cow (Nov 06, 2009 6:33 am) No doubt... even as an owner of one I would call it "luxurious", however, not "luxury" as it still is available to the masses. Pulling a whole new luxury division costs too much for the time being, particularly since Hyundai currently has no reputation in the market. I wouldn't say no reputation, if anything they still may have a tainted rep for the junk they built in the late 80s. However, those perceptions are surely going away (for their benefit). |
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Replying to: m4d_cow (Nov 06, 2009 6:33 am) If you believe the GS and M are not luxury cars, then I can understand why you'd think the Genesis sedan is not a luxury car. But if you think the GS and M are luxury cars, then I don't understand your position on the Genesis unless you think, as do others, that being a "luxury car" or not is not about the car itself but other things like the badge on the trunk or the building in which it's sold and serviced. And I would add that reasonable people will sometime disagree... and it's not because one of the people is dense and incapable of understanding something that seems obvious to the other person. 
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Replying to: backy (Nov 06, 2009 7:03 am) Assuming GS and M as comparisons, I can easily point out why I don't classify Genesis for a luxury car for 2 reasons I often mentioned before: 1. the lack of proper luxury class customer service (in most dealers out there, excluding yours  ), 2. the lack of premium quality materials (fake metal and wood trims, mid-grade leather). Time will most likely fix problem-1, and Equus can fix problem-2. This is also the reason I classify Acura as "still working on entering the luxury market", because it's only luxury entry, the RL, still has so much to catch up tot he rest of the class. And yes, before anyone ask, I call the likes of BMW 3 series a near-luxury car with luxury-badge, even as a previous owner of one. Badge is considered, but no big deal, hence my comment that Hyundai Equus, Toyota Crown, and VW Phaeton are luxury cars (despite the non- luxury badge). Hope taht makes sense to you as I have no other way to explain it.
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