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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4250 messages, Last post on Dec 04, 2009 at 6:46 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: backy (Nov 05, 2009 7:15 am) A luxury car and a luxury brand both have really little to do with how many gizmos or FTM how much bling a given manufacturer can load a particular car up with, something else that a Hyundai fan would also have difficulty with.
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Replying to: captain2 (Nov 05, 2009 6:54 am) I agree. This is what I've been trying to point out but nobody seems to bother to listen, oh well.... I stick with my side, 2 generations from now at this rate it will be totally ready for luxo class, complete with all the necessary aspects of the class. It may take 10 years, but that's probably the earliest I'd ever truly consider a Hyundai luxury car. A car has to really stand out to win my attention. Hyundai does it with Genesis Coupe. For $25k (2.0T) nothing comes close, for $30k (3.8) only Mustang GT competes (I skip Z for the lack of rear seat). Alas GT wins only in drag racing, other than that I see zero advantage over Gen Coupe. OTOH, if you push it and jump up one class, and it'll have to face BMW and Infiniti coupes, not a good prospect.
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Replying to: m4d_cow (Nov 05, 2009 1:11 am) A bunch of awards might contribute to a better resale value, or at least help it sell faster. Of course, if I see a "MT Car of the Year" blurb in an ad, I'm liable to skip to the next one. 
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| This forum is the prefect example of the classic paradox of "What happens when an irresistible force meets an immovable object?" Always an interesting read. | |
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Replying to: captain2 (Nov 05, 2009 7:25 am) Good grief. So, you know ALL Hyundai owners and what makes them tick, eh? I'm black, so therefore I must know how to tap-dance, too. " A luxury car and a luxury brand both have really little to do with how many gizmos or FTM how much bling a given manufacturer can load a particular car up with, something else that a Hyundai fan would also have difficulty with." So tell us, what DOES constitute a luxury car?
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Replying to: m4d_cow (Nov 05, 2009 7:26 am) well, they could accelerate things with dedicated Genesis dealers could'nt they?? A bridge I suggest they will have to cross if they really intend on selling the Equus over here. The Gen coupe may be a perfectly good little rice rocket, but also not a direction that Hyundai needs to be heading if it ever expects any kind of admission into 'lux land'. Acura has tried this, much to the detriment of the brandname over the years - even Infiniti, if you think about it, had a much tougher ticket into lux land because of their initial flirtations with things like G20s. The Coupe would seem to be heading in the wrong direction, the Equus obviously in the right direction even if it shouldn't carry the Hyundai brandname or the Hyundai dealer.
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Replying to: espo35 (Nov 05, 2009 9:01 am) This says nothing negative about the company or its products, simply the perception that the company shares with many others, IMO. If you think Ford, for example, could make a perfectly decent copy of a LS (which they certainly could) and then be selling a 'luxury' car, then I guess one of the two of us doesn't understand what a luxury car is. 
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Replying to: captain2 (Nov 05, 2009 9:20 am) The NSX was a detriment? Is the Continental a detriment to Bentley?
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Replying to: captain2 (Nov 05, 2009 9:35 am) Yep, as soon as someone makes an argument you can't deal with using logic or persuasive discourse, the name-calling comes out. Anyone who doesn't agree with you is an "H fanboy." Maybe I should start calling those who think what a luxury car is has little to do with the car itself "Elitist Snobs". But that wouldn't be very polite, would it, nor would it contribute at all to the discussion. As soon as I can drive a badge or the things about a car that have little to do with the car itself, and as soon as someone else starts buying my cars for me, I'll pay attention to what category a car falls into. Until then, a Genesis by any other label would drive as sweet (sorry, Bard).
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Replying to: espo35 (Nov 05, 2009 9:39 am) of course not, but the Vigors, Integras, RS/ TSXs, and even (to a lesser degree) the TL all were and are. The Acura brand to me is an entry level lux , at best despite the fact that they handled the brand differentiation part of the equation relatively well (back in the late 80s). Any effort by any manufacturer that lessens product cost, increases commonality, and lessens the exclusiveness that comes with both - all serve to be a determinant to a 'luxury' brand. The ES hurts Lexus, The 1 (and even 3 series) hurts BMW, the Cs MB etc etc. on the same basis.
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