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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4250 messages, Last post on Dec 04, 2009 at 6:46 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: espo35 (Nov 04, 2009 11:25 am) 1. It doesn't matter. It can win a million awards but it's still not a true luxury car by today's class standards. 2. Gen's won a lot of premium car awards, not that many luxury car awards as far as I know. 3. Does Genesis winning so many awards give me any advantage? Nope. Those awards are worthless to me. 4. No matter how many awards it wins, it's still a guinea pig car. Assuming the reputation and quality holds up, a 3rd generation or so will be the right time to purchase one IMO.  Backy: Well, to each of his/her own, I see little advantage there. 1. The bigger warranty means nothing for most Americans who trade in their cars every 3-4 years or so. 2. For the money one can get far better customer service from Lexus or Infiniti (or even Acura, as long as you can stand the car's, uh.... "controversial" face). 3. The initial price advantage will probably go down the drain once resale value kicks in.
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Replying to: m4d_cow (Nov 05, 2009 1:11 am) Can't agree with this one. There has been no reliability problems and some owners here and on other sites are at 40K miles and above. There was just recently a poster (on another site) who after 40K says the car is still tight, rattle free and also problem free. I don't think this discussion was ever a question whether late model Hyundai's are quality cars. By the 3rd generation of the Genesis it will be a different car and could be 10 years or more away. Just look at an Accord from 3 generations ago, clearly not the same car. |
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Replying to: m4d_cow (Nov 04, 2009 6:14 am) True, but like many others posting here you are confusing "prestige" with "luxury".
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Replying to: captain2 (Nov 04, 2009 2:04 pm) Reviewers don't buy their own cars, and review cars make up <1% of total sales. So what's your point? Yea, if you're going to GIVE me a car, I may decide to take the Lexus... although I would worry about the weak warranty.
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Replying to: m4d_cow (Nov 05, 2009 1:11 am) For how much more money, exactly? e.g. what is the price difference between the Genesis and the GS or M? Also it depends on what you mean by "far better." If you mean that they treat you courteously, listen to your complaints, make an honest effort to address them (and btw provide you with up to 10 years of warranty service), do the work they promise to do on time, and even throw in perks like free WiFi in the waiting area, free oil changes for the life of the car and free car washes... I get all that today from my local Hyundai dealer--and I only have a lowly Elantra. If you mean sumptuous waiting areas (maybe with Italian leather couches, a cappuccino machine or a gurgling faux waterfall), service techs running around in white lab coats, and a parts department that looks like a mini Macy's, then I'd rather save the thousands of bucks up front for the Genesis and let the Lexus and Infiniti owners subsidize all of those perks for those dealerships by paying the "brand premium." |
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Replying to: bobad (Nov 05, 2009 6:27 am) All of them have uncomfortable seats that I slide around too much in and they all drive link numb bricks. I have driven every currently produced Lexus but the IS-F. Maybe I would take an IS-F but the whole automatic only in a performance car is a big fail to me. I have the same problem with the smaller Mercedes AMG cars. Obviously an E-Class is too big a car to have a good manual trans but the SLK or C-Class should have manuals as an option. I would take an original IS300 with the awesome alancra(SP?} seat option. I will say that most of the Hyundais I have driven haven't had comfortable seats either. They were either too flat or too hard. They have the same problem with too slick leather and not enough lateral support that Lexus has in most of their cars. I haven't had a chance to drive the newer higher end Hyundais though like the new Santa Fe or Genesis so maybe their seats are better. |
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Replying to: backy (Nov 04, 2009 6:23 pm) right -o CR tests the Genesis against other $30-$40k UPSCALE sedans and indeed the Genesis rates at the top. Expand that comparison to include the J3 and German luxury sedans and, of course the Genesis comes up short. So, if the LSs etc of the world are superior on any objective basis then en why isn't the LS, for example, winning the NACOTY - EXCEPT, of course for the fact that the Genesis is so much cheaper. My point was that if the Genesis was priced more like a luxury car then it wouldn't be winning the awards that it has won, because its competition wouldn't be the $40k Avs/Maxs/Lucernes of the world. Hope your $330k house is in a good neighborhood and holds it value well, would hate to have you discover that your laughter is short lived. 
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Replying to: houdini1 (Nov 05, 2009 6:08 am) As for me, luxury is defined with refinement, quality, service, and then throw in reliability and prestige as well as not so important additions. Under my judging criteria on the car only, I call Toyota Crown a luxury car, Hyundai Equus a luxury car, but Genesis? Nope. Wait till you can actually try the Equus yourself, and you'll understand the difference. Others will have different definitions, I know. Hence you can't tell anyone as confusing between prestige and luxury, as to some people prestige = luxury. Backy: Glad you have that experience with your local Hyundai. Sadly that's not the case with many other Hyundai dealerships out there, including in my area. This is what Hyundai needs to work on first before moving on. Like I said earlier, early day Lexus pulled the best service ever known for the class (perhaps even comparable to ultra luxury players of that time). I'm not saying Hyundai should do the same, but at least something that's equal to the current Japanese3 will do. And not just at one or 2 dealers. |
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Replying to: captain2 (Nov 05, 2009 6:54 am) Was the LS a new design for 2009? For COTY awards, the competition is only new designs. For example, for the MT COTY award, in which the Genesis was runner-up to the GT-R, the "competition" included the XF, MKS, and TL, but also many lower-priced cars. There were 3 main criteria: 1. Superiority 2. Significance 3. Value Value was defined as, "How does each vehicle compare against its direct rivals? A vehicle with a low sticker price might not be as good a value as a more expensive vehicle that delivers outstanding performance, quality, and functionality." And in fact, the most expensive car in the group, the GT-R, won the COTY. But the Genesis took 2nd, over direct rivals and many others. Because of its Superiority, Significance, and Value. |
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Let's look at the premise, "The Genesis sedan is not a luxury car because it is priced too low to be a luxury car." So it would then be something else--a "near luxury" car maybe, or some other label. Question: What is the value to the owner of the car whether their car is considered by others to be a "luxury" car or not? I can think of only one value-add: the ability for the owner to say, "Hey, look at me! I bought/leased a LUXURY car! Woo-hoo! I am something special! I am a big shot! All you owners of "near luxury" cars, you may now bow down and kiss my ring." Anyway, that's the only value-add I can think of. And that may in fact be considered a significant value-add by the owner of the car. I am sure others will have different opinions.
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