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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4250 messages, Last post on Dec 04, 2009 at 6:46 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Hyundai itself claims the Genesis as midsize premium car in its ads. It`s ad says-- Voted most appealing midsize premium car by JD Power ""  I like the Genesis-awesome bang for the buck with luxury features but not a luxury marquee. Luxury buyers prefer badge name more than anything. Sad but unfortunately very true. And perceptions take time to change and that IMO is really sad .A luxury badge to luxury buyers is more a sense of achievement,status symbol .But Hyundai is making the right moves. In 2 or 3 years,the Equus will be here and then they can create a separate luxury brand with these really good sedans when the economy recovers. No point in opening a luxury brand when the economy is collapsing and sales of luxury cars are tanking.  I think Hyundai will strike when the rod is hot. Wait for the economy to recover,get up its brand image ,get rave reviews and awards for Genny and Equus and then dive on full length to create a luxury brand.  And I certainly would consider buying a 2 or 3 yr Genny down the line after the initial steep hit in depreciation !!
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Replying to: deltheking (Nov 03, 2009 8:06 am) I disagree. Excess used to be "cool". In today's environment, "Value" is todays' "cool". Thurston Howell and the Grey Poupon crowd didn't get their money by being oblivious to the economy. |
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"Genesis continued its strong growth trend with sales of 1,850, a 65-percent increase." You can connect blow-out sales to quality if you wish.   October Auto Sales Uptick May Presage the 'New Normal' (AutoObserver)
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Replying to: carolinabob (Nov 03, 2009 6:32 am) What I did, and you did not, is provide the net-net of each reference you cited. You in fact "cherry picked", albeit with "rotten" cherries, by zeroing in on only one small part of each review. If you read all of the reviews you cited, in their entirety, they paint a much different picture than the negative, single-minded "Genesis has a problem with its suspension" position you seem obsessed with. If you look at ANY professional review of any car, you will find something (usually multiple things) the reviewers complain about. Even CR hasn't found the perfect car yet, although they think the LS comes very close to their ideal. The expert opinion, from your cited sources, is clear: the Genesis is a hands-down winner, in the "luxury" marketplace (cf. the headline on the USA Today review). Yes, in the Consumers Guide article, the overall score is a bit below the class average. Did you notice what cars the "class" includes? I did provide that info in my post. I don't think it's a terrible thing for the Genesis to rank overall a bit below the class average for a class that includes the A8, S Class, 7 Series, and LS. Also did you notice the Genesis is Recommended by Consumers Guide, and that they said its ride is a "Pro" of the car--not a failing as you like to portray it. No, I guess you didn't notice those things because you are too busy focusing only on details of reviews that support your position that the Genesis has a lousy suspension. And if you really wanted to help people, you would provide URLs to every article you cite. Instead, you mentioned vague references like Inside Line for a month in which they had many articles about the Genesis. |
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Replying to: espo35 (Nov 03, 2009 7:38 am)
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Here's what I think. What CarolinaBob said about the classifications of a luxury car isn't made by him. It's made by millions of people who set the bar out there. They're the ones who define the class. Second, we all can use whatever sources for what they are, sources. In the end it's consumers who decide which one is what. I'm with Del, the middle and upper luxury class prefer prestige over value, at least most of them are. Even the legendary Lexus took years to penetrate the market back in the years when it was so much easier to do so. Is value the new cool? For now and for some, but when the economy goes back up this "value" (while may still remain cool for some) won't be as cool anymore. That's life. What will happen later? Nobody knows, perhaps Hyundai will find it's path to luxury class, perhaps it won't. Gen is a good start, but as Bob said, I choose to let someone else be the guinea pig. After all, what do I get by being the guinea pig? Nothing.
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Replying to: steve_ (Nov 03, 2009 4:56 pm) |
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Replying to: m4d_cow (Nov 04, 2009 6:14 am) EXACTLY, it IS largely about perceptions, and it is the reason that a Hyundai cannot be a 'luxury brand'. IT also has nothing to do with any particular products they might currently market either - like the Gen Sedan and possibly even the Equus in the future. I would expect, though, to see a Genesis brand to be established if Hyundai is seriously going to attack the luxury market at that point. |
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"After all, what do I get by being the guinea pig? Nothing." Yeah, sure. Wait for the Genesis to win a few dozen more luxury car awards. That certainly won't drive the price up much...... (See Lexus).
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