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Is There Room in the Luxury Market for Hyundai?

4250 messages, Last post on Dec 04, 2009 at 6:46 AM
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Replying to: m4d_cow (Nov 01, 2009 2:40 am) |
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Replying to: wayne52 (Oct 31, 2009 9:08 am) It is a difficult decision because the Genesis does have some really superlative reviews, but it is also brand new from a company with an improving, but spotted history. It is also their first RWD and V8. My philosophy is to let someone else be the guinea pig and prove the car over the long haul. |
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Replying to: carolinabob (Nov 03, 2009 6:32 am) In the category of "upscale Sedans" with a score range of a low of 43 to a high of 92, the Genesis' score--92! That is the highest score in that CU category! In the area of owner satisfaction and the question "would you buy this vehicle again?", with a percentage range of 52 on the low side and 88 on the high side-- the Genesis' score--84%! That score was only topped by the Acura TL AWD (88). This category includes BMW 335i Sedan AWD (83), Toyota Avalon (81), Volkswagen CC 4-cyl (79), Lexus ES (79), Infiniti G Sedan (78), Hyundai Azera (76), Lexus IS350 (74), Lexus IS250 AWD (65), and so on. The median score in this class is 74. See Bob, we can cite numbers and figures also, and the vast majority of what I have read or seen are positive. Could there be a design problem or flaw with the Genesis suspension? Possibly, but it is more likely a suspension tuning issue. Remember that one of the comments made by the press when they tested the KDM Genesis early on was that it was too soft for the US market, so Hyundai stiffened it up for the US and evidently went a little too far for the expectations of some in its class. |
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Replying to: carolinabob (Nov 03, 2009 6:19 am) Tell us, Bob- how IS the Genesis perceived by the public? Are you the voice of the "upper echelon"? Tee Hee......
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Hyundai itself claims the Genesis as midsize premium car in its ads. It`s ad says-- Voted most appealing midsize premium car by JD Power "" I like the Genesis-awesome bang for the buck with luxury features but not a luxury marquee. Luxury buyers prefer badge name more than anything. Sad but unfortunately very true. And perceptions take time to change and that IMO is really sad .A luxury badge to luxury buyers is more a sense of achievement,status symbol .But Hyundai is making the right moves. In 2 or 3 years,the Equus will be here and then they can create a separate luxury brand with these really good sedans when the economy recovers. No point in opening a luxury brand when the economy is collapsing and sales of luxury cars are tanking. I think Hyundai will strike when the rod is hot. Wait for the economy to recover,get up its brand image ,get rave reviews and awards for Genny and Equus and then dive on full length to create a luxury brand.
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Replying to: deltheking (Nov 03, 2009 8:06 am) I disagree. Excess used to be "cool". In today's environment, "Value" is todays' "cool". Thurston Howell and the Grey Poupon crowd didn't get their money by being oblivious to the economy. |
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"Genesis continued its strong growth trend with sales of 1,850, a 65-percent increase." You can connect blow-out sales to quality if you wish. October Auto Sales Uptick May Presage the 'New Normal' (AutoObserver)
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Replying to: carolinabob (Nov 03, 2009 6:32 am) What I did, and you did not, is provide the net-net of each reference you cited. You in fact "cherry picked", albeit with "rotten" cherries, by zeroing in on only one small part of each review. If you read all of the reviews you cited, in their entirety, they paint a much different picture than the negative, single-minded "Genesis has a problem with its suspension" position you seem obsessed with. If you look at ANY professional review of any car, you will find something (usually multiple things) the reviewers complain about. Even CR hasn't found the perfect car yet, although they think the LS comes very close to their ideal. The expert opinion, from your cited sources, is clear: the Genesis is a hands-down winner, in the "luxury" marketplace (cf. the headline on the USA Today review). Yes, in the Consumers Guide article, the overall score is a bit below the class average. Did you notice what cars the "class" includes? I did provide that info in my post. I don't think it's a terrible thing for the Genesis to rank overall a bit below the class average for a class that includes the A8, S Class, 7 Series, and LS. Also did you notice the Genesis is Recommended by Consumers Guide, and that they said its ride is a "Pro" of the car--not a failing as you like to portray it. No, I guess you didn't notice those things because you are too busy focusing only on details of reviews that support your position that the Genesis has a lousy suspension. And if you really wanted to help people, you would provide URLs to every article you cite. Instead, you mentioned vague references like Inside Line for a month in which they had many articles about the Genesis. |
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Replying to: espo35 (Nov 03, 2009 7:38 am) |
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