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Is There Room in the Luxury Market for Hyundai?

4250 messages,  Last post on Dec 04, 2009 at 6:46 AM

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What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons


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#3879 of 4250
Re: Huh? [carolinabob] by backy
Oct 31, 2009 (1:00 pm)
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Replying to: carolinabob (Oct 31, 2009 12:05 pm)

Thanks for the summary of Professional opinions on the Genesis sedan. Here's the net-net of those opinions:
 
* Consumer Reports: Top-rated car in its price class and CR "Recommended".
 
* Motor Trend: 2009 COTY runner-up. From the July 2009 review of the 3.8: Badge snobs will probably stay away, but those interested in a great entry-level luxury car will not be disappointed.
 
* R&T May 2009 review re Handling: The Genesis' handling is equally, if not more, impressive. Turn-in is crisp, thanks in part to its solid and communicative chassis. On the tight stuff, the car exhibits slight understeer, but the rear end will hang out if you're too assertive with the throttle. Some complained about the Genesis' ESC system (Electronic Stability Control), saying it kicked in too aggressively when either the front or rear tires lost traction. The Genesis' suspension is the most sophisticated Hyundai has ever produced — a 5-link setup at both front and rear. The ASD (Amplitude Selective Damper) system adjusts damping force depending on road conditions, providing a smooth ride on the highway and excellent stability on rough roads and through corners. But as adept as the Genesis was on the test track (it registered 0.86g on the skidpad, and its slalom run of 63.8 mph is faster than the Infiniti M45's), its true home is on the open road.
 
* Automobile Magazine, May 2009 review: My heart rate was certainly above its normal level as I circled Hyundai's test track at 150 mph in a Genesis equipped with Hyundai's advanced new 375-hp, 4.6-liter V-8 engine. The big sedan was composed, predictable, and vigorous as the high banks dumped us onto the long straights and the scenery blurred. Yes, I was driving a Hyundai. What is this world coming to?
 
* Automobile Magazine, Jamie Kitman on the Genesis sedan: But there's one truly surprising and noteworthy thing about the Genesis, which I discovered only when I finally got around to driving one: it's quite good. With excellent refinement, a capable chassis, and truly superior interior finish and materials, it revisits the formula - premium car for less than premium bucks - that put Lexus in business twenty years ago.
 
* USA Today, James R. Healey review: Surprise, Hyundai proves it's a master of luxury with Genesis ... Ignoring price, it's a credible contender. Considering price, there might not be another car that's such an all-around satisfier. ... Overall: Uncommonly good.
 
* C/D, October 2008 review: (Comparison to the LS460) Given that it costs 40 percent less than the Lexus, the Genesis is definitely in the hunt—as long as the buyer doesn’t care about the badge on the trunk.

* Automobile Magazine, October 2008, Genesis 4.6 comparo vs. Jaguar XF, Lexus GS460, Mercedes Benz E550: Bull's Eye, Baby ... Hyundai has obviously come to the same conclusion, and as a luxury car in the grand American tradition of luxury cars - plush, quiet, relatively inexpensive cruisers with loads of space, a big V-8, and all the gadgets to impress the neighbors - the Genesis wins this comparison hands down.
 
* Edmunds.com Inside Line, April 2009. (There's many Inside Line entries on the Genesis from April 2009, but here's a quote from the Genesis vs. 750i comparo from last April): For long highway journeys, the commute into work and nights out on the town, the Genesis will do everything you require and almost everything the 7 Series could do. And I'd seriously doubt you'd price everything else it can't do at $50,620. Seriously, for that money, buy a Genesis and then a BMW 335i for those instances when you need a Ultimate Driving Machine and/or a luxury badge to show off to friends. Why have one great car when you can have two great cars for the same price?
 
* Cars.com: 2009 New Car of the Year. From Mike Hanley, July 2008: Hyundai positions the Genesis as a performance sedan, and I admit I was skeptical as to whether or not the automaker was willing to do what it takes to truly deliver a sport-sedan experience. Having driven the sedan on a variety of roads, I'm now able to report that Hyundai has backed up its talk with a true performer.
 
* ConsumersGuide.com review of the Genesis sedan: Pros: Acceleration (V8), Ride, Interior Materials; Cons: Fuel economy (V8). ConsumersGuide "Recommended Pick", along with the Audi A8 and Cadillac DTS. Other cars in this rating class are the Lexus LS, Mercedes Benz S-Class, and Lincoln MKS.
 
Based on these Professional reviews, I'd say Hyundai has already "gotten there" with the Genesis sedan.
#3880 of 4250
Re: Updated report [carolinabob] by backy
Oct 31, 2009 (1:05 pm)
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Replying to: carolinabob (Oct 31, 2009 12:36 pm)

BTW, what is truly significant is the amount of money Hyundai spends on magazine advertising. ... Make your own conclusion, ...
 
My own conclusion is that you have been reading too many books about The Grassy Knoll and other conspiracy theories.
 
AFAIK, all of Hyundai's competitors also advertise in magazines. Do you happen to know the amount of magazine advertising spending each manufacturer does in a year? And how much of that is devoted to the Genesis?
#3881 of 4250
owners are experts by espo35
Oct 31, 2009 (1:29 pm)
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I don't know if I qualify as a "Professional Source" or not. I have spent the past 32 years in Auto Service, as a technician, service writer and service manager...as well as parts manager. I deal with 20-30 Hyundai owners every day, and have for almost six years.
 
I've worked for Lexus, Toyota, Ford, Mazda, Kia and Mercedes. I have NEVER had a job where so many customers LOVED their cars. I believe this fact can be proven rather easily by reviewing JD Powers surveys. Hyundai trails only Lexus, Porsche and Cadillac in initial quality.
 
By the way....Hyundai doesn't pay me. Not a nickel. I work for the dealership.
#3882 of 4250
Re: owners are experts [espo35] by backy
Oct 31, 2009 (1:50 pm)
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Replying to: espo35 (Oct 31, 2009 1:29 pm)

But if that dealership went out of business (e.g. if they didn't sell enough Hyundais), you'd be out of a job. That dependence on Hyundai's success lends unavoidable bias to your opinions. Just as if someone who worked for, let's say Toyota/Lexus, or a Toyota/Lexus dealership, posted their opinions of the Genesis in here. I'd have to take them with a grain of salt. Sorry, that's just the way I am. Nothing against you personally.
#3883 of 4250
Re: owners are experts [backy] by espo35
Oct 31, 2009 (1:55 pm)
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Replying to: backy (Oct 31, 2009 1:50 pm)

That is a valid point, to a degree. But I could easily get a job at another brand dealer, if I needed to. I've got a good track record.
 
I will tell you this: In 30+ years I NEVER bought the same kind of car I worked on.... not after hearing people complain about them all day long.
 
I own a Sonata, my wife owns a Santa Fe and my 18 yr old daughter owns an Elantra.
 
So I guess I walk the walk as well as talk the talk.
#3884 of 4250
Re: owners are experts [espo35] by backy
Oct 31, 2009 (2:09 pm)
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Replying to: espo35 (Oct 31, 2009 1:55 pm)

I would wonder about a service tech who worked at a new-car dealership and didn't own at least one vehicle from that manufacturer. That is, I'd wonder about the cars.
#3885 of 4250
cars by espo35
Oct 31, 2009 (2:19 pm)
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It's like anything else- Techs usually buy a broken car for a cheap price and fix it. Most long-time techs don't give a whit what kind it is. When you work around cars 50-60 hours a week for a few years, you really just view them as transportation. I doubt many techs spend their time out here in car forums. We get our fill of cars at work.
Maybe it speaks to the quality of Hyundai that us service managers who work Saturdays have time to kill.......
#3886 of 4250
Re: Updated report [backy] by marvin6
Oct 31, 2009 (2:58 pm)
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Replying to: backy (Oct 31, 2009 12:01 pm)

Yes, I've seen only one reviewer comment mentioning "clunking" from the suspension. Others have mentioned things like "unsettled" over uneven pavement and stuff like that. But only one saying "clunking." If there's others, I know some folks who post here regularly who will probably bring them to our attention.
 
Thank you, Backy. My concern wasn't limited to whether the genesis suspension clunked, but was whether there was a possible suspension problem. You've confirmed for me that there quite likely is a suspension issue and I appreciate that. My preacher's kia amanti has suspension noise (I think it's like an azera). I think I shall postpone hyundai thoughts until they get their suspension issues resolved.
#3887 of 4250
Re: Updated report [marvin6] by backy
Oct 31, 2009 (3:01 pm)
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Replying to: marvin6 (Oct 31, 2009 2:58 pm)

You might want to test the 2010 Genesis. It is reported to have suspension tuning tweaks to address the issue some drivers have with the ride over some road surfaces.
#3888 of 4250
Re: Updated report [marvin6] by houdini1
Oct 31, 2009 (4:40 pm)
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Replying to: marvin6 (Oct 31, 2009 2:58 pm)

I don't think I would base my buying decision on a noise my preachers car made. Especially since it is an entirely different car.
 
Nor would I base my decision on something I read on line. Your best option is to thoroughly test the exact car you have an interest in, and then see what you think.

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