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Is There Room in the Luxury Market for Hyundai?

4250 messages, Last post on Dec 04, 2009 at 6:46 AM
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Replying to: carolinabob (Oct 28, 2009 2:16 pm) Why add the sweeping (and inaccurate) generalizations about the credit of Hyundai buyers? |
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Replying to: carolinabob (Oct 28, 2009 2:16 pm)
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Replying to: audiobuff (Oct 28, 2009 2:54 pm)
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Replying to: toye (Oct 28, 2009 5:29 pm) I like Lexus/Toyota and have both of them but I must say the new Hyundai products are of very good quality. I feel they are giving Toyonda a run for their money. And I always favor competition. Helps Toyota keep making better comfy,plushy quiet cars that I like. But unfortunately and this is real sad--Hyundai still has a stigma attached to it . Unfortunately that`s the real world scenario. Car folks though know that a Hyundai is a great bargain especially a used one. But for the general folks out there- It takes time for perceptions to change . But it wont take a long time like Toyonda b`cos this is the age of the internet and news,reviews,reliability data travel real fast. Still, a luxury car needs a separate image and branding . That`s how luxury buyers perceive it. Sad but true.Hyundai in the near future will definitely set up a totally new luxury brand. Absolutely no doubt. The timing now is just not right,so they are just waiting and playing it it safe and calculated. They have a simple strategy- Make really good reliable cars , have a couple of luxury optioned cars- Get the brand image up,the ratings and reviews up,reliability stats up and then set up a luxury brand. A luxury car is almost always about branding . Why? It`s just the way it is. Sad,it just can`t be helped. For example- A loaded Toyota Avalon I feel is much much better than the entry Lexus ES. Still the ES is a Lexus and the Avalon a Toyota. I know , I know - that`s not the truth . But that`s the way it goes. Beauty is in the eyes of the beholder !! |
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Replying to: carolinabob (Oct 28, 2009 12:47 pm)
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Replying to: british_rover (Oct 28, 2009 1:17 pm) |
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Replying to: carolinabob (Oct 28, 2009 2:06 pm)
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Why do you think stating useful, factual information such as the discount that Think Tank members receive would bring down an attack on you? BTW, it's easy to get into the Hyundai Think Tank if you're over 50. I should know. |
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Replying to: carolinabob (Oct 28, 2009 2:16 pm) But of course. Since you are a member, I expected as much.
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