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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
5579 messages, Last post on Mar 19, 2010 at 9:54 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Here's an interesting bit of data about which cars are cross-shopped against the Genesis, from what I consider a reliable source - Edmunds.com Go down to the bottom of the page, where you'll see the following: People considering this vehicle also researched these... Acura TL , Ford Taurus, Infiniti G37, Lexus ES 350, Nissan Maxima
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Replying to: lokki (Sep 30, 2009 6:36 pm) Acura TL , Ford Taurus, Infiniti G37, Lexus ES 350, Nissan Maxima True, but those are only the MOST researched cars , not all of them by any stretch. I think Edmunds users are more educated, and zero in on fine details and user experience after they have done most of their dealer shopping. There's a difference in cross shopping and the car you are trading in. There is a thread on genesisowners.com where you can easily find a cross section of about 100 cars which are actually being traded in on the Genesis sedan. |
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Replying to: lokki (Sep 30, 2009 6:36 pm) Now I did attend a public University, but by my math, that's a majority.  The Max doesn't surprise me, it is Nissan's flagship after all, and not really a mainstream car (that would be the Altima). So even if it's not a lux car, it is an aspirational/upscale car. The Taurus is the odd man out. I can't make sense of that.
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Replying to: backy (Sep 30, 2009 5:47 pm) Given that an exec VP should be in a position to KNOW don't you even wonder why this statement is cloaked in the word 'like'. Why didn't he just say, for example, something a lot more definitive along the lines of 'of the first 5000 (or whatever) Genesis Sedans we sold, we got 2000 BMWs/MBs and or Lexuses in trade.' Now that would be a solid statement that could be 'proven'. As he phrased it, of course he's not lying or anything like that - simply because it can't be challenged. I'm sorry, you 'H fanboys' may bite into every piece of info that you can get that is perceived as positive - in my more pragmatic and cynical world this 'press release' reeks of nothing more than some more PR BS. Believe what you wish, however - I'll believe it when I see a whole pile of 'preowned' MBs and the like stacked up in the front of the Hyundai dealers used car lots.
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Replying to: ateixeira (Oct 01, 2009 11:05 am) Lexus and Infinti would get my pass as certainly 'lux' brands even though the particular models cited (ES and G) are definitely 'near lux'. Acura OTH, I only grant a pass as an upscale brand and not a lux one. The Taurus (09 and earlier) has a 'rental' queen' rep IMO and doesn't belong in this group at all - it's much cheaper in pretty much all respects to even the Hyundai so therefore I agree, I can't see how it would be cross-shopped with something much better - like the Genesis Sedan. PS Ulsan (Hyundai) has reason to be pleased if this crossshopping list is right- while the models noted are certainly not 'luxury' they are, however, all very fine and well respected 'upscale' cars (except for the Ford). This would seem to indicate that the consumer can accept the fact that there is such a thing as a Hyundai that can cost more than 30 grand - even it it isn't quite ready for admission into the ranks of the 'luxury cars'.
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Replying to: captain2 (Oct 01, 2009 12:15 pm)  Yeah, near-lux models, but still not mainstream brands. Plus - the Genesis is in that same near-lux segment.
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Replying to: ateixeira (Oct 01, 2009 12:17 pm) |
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FWIW.. when I bought (leased) my Genesis I cross-shopped the following: ES350 TL Maxima Avalon (had an 06 the 09 largely unchanged seriously considered another one or buying out my lease) G8 If I was shopping right now the new LaCrosse and Taurus would at least require a test drive.
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Replying to: tjc78 (Oct 01, 2009 1:01 pm)
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Replying to: captain2 (Oct 01, 2009 1:13 pm) It just wasn't for me. Definately a sportier car than any of the others. The interior only comes in black (which I hate) and the MPG isn't exactly breaking any records. Fun to play with, though
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