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Is There Room in the Luxury Market for Hyundai?

4206 messages,  Last post on Nov 26, 2009 at 5:24 PM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons


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#3338 of 4206
Re: Who here just likes the car? [bobad] by bumpy
Sep 29, 2009 (7:59 am)
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Replying to: bobad (Sep 29, 2009 5:24 am)

That's what the Azera is for.
#3339 of 4206
Re: Who here just likes the car? [bumpy] by ateixeira
Sep 29, 2009 (8:26 am)
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Replying to: bumpy (Sep 29, 2009 7:59 am)

That must be their thinking, though it sort of goes counter to their recent inching upward in price.
 
The 4 banger will offer Direct Injection, so I expect to see 180hp or so, which a few competitors are getting now.
 
Still, the outgoing V6 offers 234 hp, and that will limit the price they can get for a Sonata. The take rate was 15% for the V6, by the way. Say 1/3rd of those will be OK with the DI 4 banger, 2/3rds walk, they'd still lose 10% of sales.
 
Will the DI offer good enough fuel economy to offset that loss? We'll see.
 
It could work - more people would move up to the Azera or even pony up for a V6 Genesis (which is what I'd do if I wanted a Hyundai sedan).
#3340 of 4206
Re: Who here just likes the car? [captain2] by ateixeira
Sep 29, 2009 (8:29 am)
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Replying to: captain2 (Sep 25, 2009 1:12 pm)

also now will put Hyundai on some level even above the D3, but still below the J3
 
I'd pick an Elantra over a Sentra.
 
Heck, I'd pick a Versa over a Sentra.
 
Nissan has a very inconsistent lineup - some good cars, some disappointing.
#3341 of 4206
Re: Who here just likes the car? [backy] by m4d_cow
Sep 29, 2009 (9:11 am)
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Replying to: backy (Sep 28, 2009 1:23 pm)

No, of course not. Because that would be a sure sign of the Genesis' success in the marketplace, and I know you won't hear any of that kind of talk.
 
Look, backy, here's the problem:
Anyone can say Genesis has outsold Infiniti M and Lexus GS or BMW 5 series. OTOH they never, even once, mention whether customers ACTUALLY cross shop those models.
 
Genesis is cross shopped with other $30-40k models, hence if you exclude the $40k+ models, then the success is still good, but not as amazing as you believe.
#3342 of 4206
Re: Who here just likes the car? [ateixeira] by captain2
Sep 29, 2009 (9:21 am)
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Replying to: ateixeira (Sep 29, 2009 8:29 am)

agreed - the Sentra always a weak sister in the Nissan lineup, the Versa is every bit as cheap (esp. the interior) as its price tag would suggest. It wasn't, however, that long ago (5 years or so) that Nissan was generally thought to have the strongest overall line of vehicles - they have fallen off a bit.
As far as the D3 goes, Ford is probably making the best showing with its products and I further believe that their 'we didn't take a penny' ads are having the desired effect although they conveniently forget to mention the $23 billion in junk bonds or all the employment they now provide over the borders.
Any of the D3, however, would do well, IMO, if they could do what the Koreans are doing and with what they are doing it with.
#3343 of 4206
Re: Who here just likes the car? [m4d_cow] by bobad
Sep 29, 2009 (9:22 am)
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Replying to: m4d_cow (Sep 29, 2009 9:11 am)

Genesis is cross shopped with other $30-40k models, hence if you exclude the $40k+ models, then the success is still good, but not as amazing as you believe
 
Did you see the list if cars that Genesis owners are trading in? There are a lot of MB's and BMW's being traded in. Many were leased, but that's a small detail. I think Avalon's and Acura's are taking the biggest hit, but don't underestimate the number of "true luxury" cars being traded in and cross shopped.
#3344 of 4206
Re: Who here just likes the car? [captain2] by m4d_cow
Sep 29, 2009 (9:24 am)
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Replying to: captain2 (Sep 29, 2009 9:21 am)

Ah, thatr I agree. Ironically this time it's D3 who should learn from the Koreans....
#3345 of 4206
Re: Who here just likes the car? [bobad] by m4d_cow
Sep 29, 2009 (9:32 am)
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Replying to: bobad (Sep 29, 2009 9:22 am)

No, that's not what I saw.
 
The article that I read somewhere... uh I think it's cars.com... stated that most of the trade-ins were Honda Accords and Nissan Maximas, Acura TL and Buick LeSabres. True there were quite a few MBs and BMWs, however they're mostly older models. Plus I won't bet against them being the value shoppers who bought those cars used to begin with.
 
So far I haven't seen, met, nor heard any, any new $40+k luxury car buyer trading his/hers for a Genesis.
 
That's the truth, as much as I like Genesis, it's not a true luxury car.
#3346 of 4206
Re: Who here just likes the car? [m4d_cow] by captain2
Sep 29, 2009 (9:32 am)
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Replying to: m4d_cow (Sep 29, 2009 9:11 am)

agreed, despite some rather nebulous and otherwise undefined comments from Hyundai execs like '40% of Genesis buyers used to own cars like...' it is still not apparent that those badge sensitive folks (a lot of lux buyers are) are giving the Genesis even a look. And yes, the Genesis would certainly be cross shopped with other more closely priced upscale sedans, which is obviously where the sales volume comparisons need to be.
But getting an LS buyer, for example, to 'accept' a Hyundai product is entirely a different story - even if he is saving 20 or 25 large.
#3347 of 4206
Re: Who here just likes the car? [m4d_cow] by ateixeira
Sep 29, 2009 (9:39 am)
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Replying to: m4d_cow (Sep 29, 2009 9:32 am)

That's the truth, as much as I like Genesis, it's not a true luxury car.
 
It's a near-luxury car.
 
The BMW 3 series isn't a luxury car, either. Nor is a C-class, or a TL, or a Lexus ES.

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