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Is There Room in the Luxury Market for Hyundai?

4206 messages, Last post on Nov 26, 2009 at 5:24 PM
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Replying to: bobad (Sep 29, 2009 5:24 am)
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Replying to: bumpy (Sep 29, 2009 7:59 am) The 4 banger will offer Direct Injection, so I expect to see 180hp or so, which a few competitors are getting now. Still, the outgoing V6 offers 234 hp, and that will limit the price they can get for a Sonata. The take rate was 15% for the V6, by the way. Say 1/3rd of those will be OK with the DI 4 banger, 2/3rds walk, they'd still lose 10% of sales. Will the DI offer good enough fuel economy to offset that loss? We'll see. It could work - more people would move up to the Azera or even pony up for a V6 Genesis (which is what I'd do if I wanted a Hyundai sedan). |
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Replying to: captain2 (Sep 25, 2009 1:12 pm) I'd pick an Elantra over a Sentra. Heck, I'd pick a Versa over a Sentra. Nissan has a very inconsistent lineup - some good cars, some disappointing.
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Replying to: backy (Sep 28, 2009 1:23 pm) Look, backy, here's the problem: Anyone can say Genesis has outsold Infiniti M and Lexus GS or BMW 5 series. OTOH they never, even once, mention whether customers ACTUALLY cross shop those models. Genesis is cross shopped with other $30-40k models, hence if you exclude the $40k+ models, then the success is still good, but not as amazing as you believe.
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Replying to: ateixeira (Sep 29, 2009 8:29 am) As far as the D3 goes, Ford is probably making the best showing with its products and I further believe that their 'we didn't take a penny' ads are having the desired effect although they conveniently forget to mention the $23 billion in junk bonds or all the employment they now provide over the borders. Any of the D3, however, would do well, IMO, if they could do what the Koreans are doing and with what they are doing it with.
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Replying to: m4d_cow (Sep 29, 2009 9:11 am) Did you see the list if cars that Genesis owners are trading in? There are a lot of MB's and BMW's being traded in. Many were leased, but that's a small detail. I think Avalon's and Acura's are taking the biggest hit, but don't underestimate the number of "true luxury" cars being traded in and cross shopped.
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Replying to: captain2 (Sep 29, 2009 9:21 am) |
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Replying to: bobad (Sep 29, 2009 9:22 am) The article that I read somewhere... uh I think it's cars.com... stated that most of the trade-ins were Honda Accords and Nissan Maximas, Acura TL and Buick LeSabres. True there were quite a few MBs and BMWs, however they're mostly older models. Plus I won't bet against them being the value shoppers who bought those cars used to begin with. So far I haven't seen, met, nor heard any, any new $40+k luxury car buyer trading his/hers for a Genesis. That's the truth, as much as I like Genesis, it's not a true luxury car.
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Replying to: m4d_cow (Sep 29, 2009 9:11 am) But getting an LS buyer, for example, to 'accept' a Hyundai product is entirely a different story - even if he is saving 20 or 25 large. |
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Replying to: m4d_cow (Sep 29, 2009 9:32 am) It's a near-luxury car. The BMW 3 series isn't a luxury car, either. Nor is a C-class, or a TL, or a Lexus ES.
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