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Is There Room in the Luxury Market for Hyundai?

4250 messages,  Last post on Dec 04, 2009 at 6:46 AM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons

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#4 of 4250 Just one problem by drfill Jul 02, 2007 (4:32 pm)
Hyundai ain't in Lexus' class?!?      They need to pony up some cash, and step into the major leagues.      They obviously don't want anything to do with Lexus.      Can they handle Acura? Infiniti?      DrFill Replies to this message: steve_ (Jul 02, 2007 4:37 pm)
#5 of 4250 Re: Just one problem [drfill] by steve_ HOST Jul 02, 2007 (4:37 pm)
Replying to: drfill (Jul 02, 2007 4:32 pm) Ok, we know you aren't in the market for a Hyundai.   Anyone else care to comment on whether they'll darken the door of a Hyundai dealership?
#6 of 4250 Re: Is There Room in the Luxury Market for Hyundai? [steve_] by joe97 Jul 02, 2007 (4:44 pm)
Replying to: steve_ (Jul 02, 2007 4:18 pm) There is room but one with no margin for error. Hyundai has to do it right out of the gate or don't do anything.   That said, I have my eye on the RWD luxury sedan. Saw the near production concept at NYIAS up close and in person. I will defn. be having a tough look next year when it debuts.   Steve, maybe add the Azera to the list?
#7 of 4250 Re: Is There Room in the Luxury Market for Hyundai? [gagrice] by joe97 Jul 02, 2007 (4:49 pm)
Replying to: gagrice (Jul 02, 2007 4:27 pm) The latest I am hearing, the Veracruz diesel should be the first Hyundai in the US with the diesel option, sometimes in 2009 I think.
#10 of 4250 Re: Can the Veracruz [drfill] by gagrice Jul 02, 2007 (5:10 pm)
I don't think they are ready for a separate dealer network. The expense would be too great. I think letting the public know you can get a luxury car without luxury pricing is very appealing. I know my cousin buys top of the line Camry over the same ES350 only because she is extremely tight. For her there is not enough difference to justify the premium.   Whether folks buy the Veracruz for its luxury will be determined by the buyers. It is a lot of CUV for the buck.
#12 of 4250 Preliminary List by joe97 Jul 02, 2007 (5:46 pm)
Luxury Brand Name Dealer Network Strategy and Logistics (umbrella for many sub-items) And most importantly:   Product Portfolio   I think the Veracruz should shift over, the RWD sedan and coupe obviously, with another sporty coupe slotting in the current spot of Tiburon. Also, the production of Portico concept and the more luxurious version of the RWD sedan (LWB).   I wouldn't mind seeing the brand name called Genesis Replies to this message: gagrice (Jul 02, 2007 8:10 pm) joe97 (Jul 03, 2007 6:56 am)
#13 of 4250 I dunno... by andre1969 Jul 02, 2007 (6:01 pm)
how ready Hyundai is to enter the luxury market, but I have to admit that the Azera's pretty nice. Heck, even in its cheapest form, with the velour interior, it looks like they definitely put some effort into it.

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