Last post on Mar 09, 2013 at 10:56 AM
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Hyundai Equus, Hyundai Genesis, Car Comparisons
#2940 of 7308 Re: But [backy]
Sep 06, 2009 (11:10 am)
The Genesis brand will come sooner than later. This time last year we thought Hyundai might bring in the Equus in 2012 or 2013. Now that has been moved up to 2010. I had the pleasure to sit in the Equus last weekend for an hour and was blown away. A customer in the showroom asked why was a disguised 7 series BMW being featured in a Hyundai showroom. I told them this is the future flagship of the new Genesis brand made by Hyundai. He couldn't believe what he was seeing. A article somewhere on the internet showed a picture of both a prototype of 2011 Genesis and Equus with very similar grills anther indication that the Genesis brand name is coming. We will know their intentions by next spring. As far as dealership is that too will be addressed probably with duo dealerships to start and Genesis dealerships in 3-5 years. My guess anyway. Have any of you seen the pictures of the new 2011 Sonata, WOW!! This company just continues to amazes me.
#2941 of 7308 Re: But [toye]
Sep 06, 2009 (12:04 pm)
Yes, I think once Hyundai has more than one sedan model to offer in a luxury brand, and now that the Genesis sedan has had some time to provide a "halo" effect to the Hyundai brand, a separate brand name ala Genesis makes sense. If that happens, it will be interesting to see how Hyundai implements it. Will it be with existing Hyundai dealers, maybe in a separate part of the dealership, who have met certain standards, or stand-alone dealerships ala Lexfincura? (Although not all Lexfincura dealerships are stand-alone.)
Once the new front-drive Hyundai coupe is introduced, that also frees up the Genesis coupe to move to a new brand, as the entry-level model ala Integra and G20.
Yep, that 2011 Sonata is pretty sharp, I think. I am wondering if it will sound the death knell for the Azera? I think Hyundai could sell those new, fully-loaded Sonatas for the price of today's Azera, if the quality is there.
#2942 of 7308 Re: But [backy]
Sep 06, 2009 (12:23 pm)
The jury is still out with the Azera... I loved it when it came up but I feel that Hyundai hit such a homerun with the Genesis and going for a homerun with the Sonata that there may be no place for the Azera to go. My gut feeling is that the new Sonata will replace the Azera in US. It will be such a step ahead of the present one, which was such a step ahead of the previous Sonata. I think the next generation Verzcuz will also come under the future Genesis nameplate as well.
#2943 of 7308 Re: But [toye]
Sep 06, 2009 (1:08 pm)
I agree that a separate Genesis Brand channel will be launched at some point. Hyundai is in the same position that Toyota was in 20 years ago. They know they are producing some of the finest cars in the world but they get little respect in the U.S. and have to discount their prices to increase sales.
The real reason Toyota started their Lexus division in the U.S. was so that they could raise prices and increase profit margins. A very savvy move that Hyundai would do well to copy.
#2944 of 7308 Re: But [houdini1]
Sep 06, 2009 (2:01 pm)
Good point..unlike american car companies Hyundai is pouring millions and millions into research and development for years. Only now are we seeing their hard work and dedication... Just look the Genesis, Equus, 2011 Sonata, new Tucson... Heads above anything they have done in the past. They are muscling their way to the top, even in uncertain times and taking on competition that just a few years ago would have been laughable
#2945 of 7308 Re: But [toye]
Sep 06, 2009 (2:08 pm)
That makes sense, re next-gen Veracruz moving to the premium brand. It will need an SUV, and today the Veracruz isn't differentiated enough from the Santa Fe IMO. If that happens, the new brand could have four vehicles from the get-go... more than the Japanese premium brands started with I think.
#2946 of 7308 Re: But [backy]
Sep 06, 2009 (2:32 pm)
I lot wonderful things were said about the Genesis Coupe. But one thing that did disappoint me was the interior. Although nice it didn't give me the "WOW' factor when I laid eyes for the first time on the interior of the Sedan. The GPS system will be soon available and that will upgrade the interior and increase sales. Assuming Genesis becomes a brand I suspect a luxury version of the coupe will be developed. A couple of co workers have bought the Coupe (first time Hyundai owners) and couldn't be happier
#2947 of 7308 Re: But [toye]
Sep 06, 2009 (2:38 pm)
It wouldn't take much to spruce up the interior a bit. I don't see a need for major tweaks to the coupe to fit into the premium brand. A more powerful V6 could be offered, for example.
#2948 of 7308 Re: But [backy]
Sep 06, 2009 (2:44 pm)
Perhaps a V-8 (they couldn't fit Tau into present coupe)
#2949 of 7308 Re: But [toye]
Sep 06, 2009 (3:58 pm)
I suppose there are some who think the coupe must have a V8. I'm not one of them. There's plenty of headroom in the V6 architecture. Also, moving the coupe to the luxury brand will pit it more against the likes of the 370Z and G37 than the US V8 coupes.