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Is There Room in the Luxury Market for Hyundai?

3976 messages,  Last post on Nov 11, 2009 at 1:28 PM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons


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#2476 of 3976
Re: Made the top 5 [ateixeira] by backy
Jun 24, 2009 (8:29 am)
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Replying to: ateixeira (Jun 24, 2009 8:23 am)

But I wonder if the exposure from surveys like the JD Power one give the automakers a little extra incentive to improve their quality? Look at the reactions of the automakers to the survey, e.g. the quote from the Hyundai exec. I have a feeling the automakers use the survey as a benchmark as to how well they are doing. Thus the JD Power survey doesn't actually defeat itself, but has helped encourage the automakers to improve their quality to the point where the scores are better than before, and closer than before. Maybe it is more accurate to say the JD Power survey is a victim of its own success?
 
Also, if a single important component is designed poorly, that could be very significant and maybe the car deserves to go to the bottom of the list in that case--especially since the overall quality of cars today is quite high relative to the past.
#2477 of 3976
Re: Made the top 5 [backy] by ateixeira
Jun 24, 2009 (8:41 am)
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Replying to: backy (Jun 24, 2009 8:29 am)

I do think it's an incentive to reduce the number of defects that would show up as lower quality scores, yes.
 
But that also might simply make automakers risk-averse. Why go out on a limb with a new technology if you'll going to get skewered if many units turn out to be faulty?
 
It'll certainly make the testing process more important.
 
the JD Power survey is a victim of its own success
 
The Editor said the same thing.
 
Any how, I think we're drifting a bit off topic, so taking this back to Hyundai...
 
The results may actually be more impressive that I was thinking, simply because the Genesis has a lot of new features that don't exist on their lower-end models. So to launch a new car, new powertrain, and add a lot of extra featuers (i.e. potential faults) and actually improve on IQ scores is an accomplishment for sure.
 
The funny thing is I don't think JDP measures Quality, per se, but problems or defects.
 
To clarify - the Genesis uses a high grade of quality leather, but the plain old cheap cloth on an Accent would earn it the same score (as long as it's not tearing apart at the seams).
#2478 of 3976
Re: Made the top 5 [ateixeira] by steve_ HOST
Jun 24, 2009 (9:25 am)
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Replying to: ateixeira (Jun 24, 2009 8:23 am)

Excellent point about the small difference in the top ten and the bottom ten on the survey.
 
Ok, time for a plug for the Genesis long term blog post earlier this week - it's all about quality (if you consider class to be an element of quality):
 
2009 Hyundai Genesis V6: Classy Looking Interior
 
#2479 of 3976
Re: Made the top 5 [steve_] by ateixeira
Jun 24, 2009 (9:57 am)
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Replying to: steve_ (Jun 24, 2009 9:25 am)

The leather on the dash looks great. Cover the H and ask someone what that car costs, and don't be surprised to hear numbers approaching 6 figures.
 
I like the chrome trim on the steering wheel - very subtle, tasteful. I'd prefer less of the silvery stuff on the center console, though. Flat, matte black or wood would be better there.
 
The trim around the outer vents and the stripe at the top of the leather strip also look nice.
 
I sat my wife in one of these at a car show and she said "This is a HYUNDAI?!"
#2480 of 3976
Re: Made the top 5 [ateixeira] by backy
Jun 24, 2009 (10:25 am)
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Replying to: ateixeira (Jun 24, 2009 8:41 am)

Actually the JD Powers IQS doesn't just measure defects but asks about buyers' opinions of car design, features etc. That is a relatively recent change in the IQS--in the past it did just measure defects. But I agree that Hyundai's bump up in the IQS is impressive when you consider it included the all-new Genesis sedan (with lots of techno-features, btw), a reworked Sonata, and the relatively new Veracruz (also a model with lots of gizmos that could break). I don't think the Genesis coupe and Elantra Touring were out in time to be included in this most recent IQS.
 
I think the need for automakers to compete with each other on technology outweighs any tendency they might have to hold back on tech because of the implications in their JD Power IQS score.
#2481 of 3976
Re: Made the top 5 [steve_] by fintail
Jun 24, 2009 (10:37 am)
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Replying to: steve_ (Jun 24, 2009 9:25 am)

I hope all that silver is actually metal and not plastic.
#2482 of 3976
Re: Made the top 5 [fintail] by backy
Jun 24, 2009 (10:58 am)
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Replying to: fintail (Jun 24, 2009 10:37 am)

Titanium alloy no doubt.
#2483 of 3976
Re: Made the top 5 [fintail] by lemko
Jun 24, 2009 (11:33 am)
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Replying to: fintail (Jun 24, 2009 10:37 am)

Ah, you know those Genesis interiors are made from those ultra-exotic materials known as plood, pleather, and pluminum!
#2484 of 3976
Re: Made the top 5 [lemko] by ateixeira
Jun 25, 2009 (9:34 am)
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Replying to: lemko (Jun 24, 2009 11:33 am)

I think the leather is actually real.
 
Not sure about the wood and aluminum, though.
 
Real aluminum can be a bad thing - it dings very easily, such as when you hit a briefcase against it. And then good luck getting that dent out.
 
Plastic is usually painted and that scratches, but it's far more resilient than aluminum.
 
Wood looks great but over time it can warp and crack. And of course the appearance will depend on the quality of the finish.
#2485 of 3976
Interior by m4d_cow
Jul 08, 2009 (12:01 am)
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Regarding the interior, well even without the badge I'd never mistake it for something costing more than 50k.
 
The leather is real, I'm very sure of it. Lexusgrade? No, but about the same level as Acura or Cadillac IMO.
 
The wood and metal, no matter what some others here say, are definitely plastic. I will never change my opinion about that. Wood is NOT flexable, plastiwood is. Real metal heats up fast, plastic doesn't.
 
All things said, the quality of those materials are good, and overall, an effort worthy of praise.

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