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Is There Room in the Luxury Market for Hyundai?

4250 messages,  Last post on Dec 04, 2009 at 6:46 AM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons


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#2474 of 4250
Re: Made the top 5 [ateixeira] by steve_ HOST
Jun 23, 2009 (4:51 pm)
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Replying to: ateixeira (Jun 23, 2009 12:42 pm)

the Hummer H2 came out and it did poorly,
 
Yeah, that was the initial quality one I think, and JD Power redid their survey stuff after that. I think they gave less weight to the "The Driving Experience" section or expanded some of the other categories to compensate for the little gotchas like that.
 
True Delta never got my attention and CR has their own problems. Edmunds switched from JD Power Star Ratings a while back and now uses Identifix, which is what MSN Auto uses (or used).
#2475 of 4250
Re: Made the top 5 [steve_] by ateixeira
Jun 24, 2009 (8:23 am)
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Replying to: steve_ (Jun 23, 2009 4:51 pm)

Glad to hear they've refined the way they measure Quality. I guess I would not have a beef if they'd called it "Ownership Experience" instead, something like that.
 
How timely, though, that there was an Editorial in Automotive News yesterday by Jesse Snyder headlined "J.D. Power Initial Quality Survey defeats itself", arguing, among other things, that automakers are "doing such a good job that the Power IQS is almost meaningless as a buyer's guide".
 
One example they cite is that Honda's 5th place finish sounds much better than Saturn's 24th placement, but the actual difference is 0.2 problems per vehicle between the two brands, hardly worth mention.
 
I think what it will do is penalize a single widespread flaw, a car could go from first to worst if one single component is designed poorly, and it may not even be very significant.
#2476 of 4250
Re: Made the top 5 [ateixeira] by backy
Jun 24, 2009 (8:29 am)
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Replying to: ateixeira (Jun 24, 2009 8:23 am)

But I wonder if the exposure from surveys like the JD Power one give the automakers a little extra incentive to improve their quality? Look at the reactions of the automakers to the survey, e.g. the quote from the Hyundai exec. I have a feeling the automakers use the survey as a benchmark as to how well they are doing. Thus the JD Power survey doesn't actually defeat itself, but has helped encourage the automakers to improve their quality to the point where the scores are better than before, and closer than before. Maybe it is more accurate to say the JD Power survey is a victim of its own success?
 
Also, if a single important component is designed poorly, that could be very significant and maybe the car deserves to go to the bottom of the list in that case--especially since the overall quality of cars today is quite high relative to the past.
#2477 of 4250
Re: Made the top 5 [backy] by ateixeira
Jun 24, 2009 (8:41 am)
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Replying to: backy (Jun 24, 2009 8:29 am)

I do think it's an incentive to reduce the number of defects that would show up as lower quality scores, yes.
 
But that also might simply make automakers risk-averse. Why go out on a limb with a new technology if you'll going to get skewered if many units turn out to be faulty?
 
It'll certainly make the testing process more important.
 
the JD Power survey is a victim of its own success
 
The Editor said the same thing.
 
Any how, I think we're drifting a bit off topic, so taking this back to Hyundai...
 
The results may actually be more impressive that I was thinking, simply because the Genesis has a lot of new features that don't exist on their lower-end models. So to launch a new car, new powertrain, and add a lot of extra featuers (i.e. potential faults) and actually improve on IQ scores is an accomplishment for sure.
 
The funny thing is I don't think JDP measures Quality, per se, but problems or defects.
 
To clarify - the Genesis uses a high grade of quality leather, but the plain old cheap cloth on an Accent would earn it the same score (as long as it's not tearing apart at the seams).
#2478 of 4250
Re: Made the top 5 [ateixeira] by steve_ HOST
Jun 24, 2009 (9:25 am)
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Replying to: ateixeira (Jun 24, 2009 8:23 am)

Excellent point about the small difference in the top ten and the bottom ten on the survey.
 
Ok, time for a plug for the Genesis long term blog post earlier this week - it's all about quality (if you consider class to be an element of quality):
 
2009 Hyundai Genesis V6: Classy Looking Interior
 
#2479 of 4250
Re: Made the top 5 [steve_] by ateixeira
Jun 24, 2009 (9:57 am)
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Replying to: steve_ (Jun 24, 2009 9:25 am)

The leather on the dash looks great. Cover the H and ask someone what that car costs, and don't be surprised to hear numbers approaching 6 figures.
 
I like the chrome trim on the steering wheel - very subtle, tasteful. I'd prefer less of the silvery stuff on the center console, though. Flat, matte black or wood would be better there.
 
The trim around the outer vents and the stripe at the top of the leather strip also look nice.
 
I sat my wife in one of these at a car show and she said "This is a HYUNDAI?!"
#2480 of 4250
Re: Made the top 5 [ateixeira] by backy
Jun 24, 2009 (10:25 am)
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Replying to: ateixeira (Jun 24, 2009 8:41 am)

Actually the JD Powers IQS doesn't just measure defects but asks about buyers' opinions of car design, features etc. That is a relatively recent change in the IQS--in the past it did just measure defects. But I agree that Hyundai's bump up in the IQS is impressive when you consider it included the all-new Genesis sedan (with lots of techno-features, btw), a reworked Sonata, and the relatively new Veracruz (also a model with lots of gizmos that could break). I don't think the Genesis coupe and Elantra Touring were out in time to be included in this most recent IQS.
 
I think the need for automakers to compete with each other on technology outweighs any tendency they might have to hold back on tech because of the implications in their JD Power IQS score.
#2481 of 4250
Re: Made the top 5 [steve_] by fintail
Jun 24, 2009 (10:37 am)
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Replying to: steve_ (Jun 24, 2009 9:25 am)

I hope all that silver is actually metal and not plastic.
#2482 of 4250
Re: Made the top 5 [fintail] by backy
Jun 24, 2009 (10:58 am)
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Replying to: fintail (Jun 24, 2009 10:37 am)

Titanium alloy no doubt.
#2483 of 4250
Re: Made the top 5 [fintail] by lemko
Jun 24, 2009 (11:33 am)
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Replying to: fintail (Jun 24, 2009 10:37 am)

Ah, you know those Genesis interiors are made from those ultra-exotic materials known as plood, pleather, and pluminum!

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