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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4214 messages, Last post on Nov 28, 2009 at 8:11 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: houdini1 (Jun 23, 2009 5:27 am) I don't read the MINI boards so I'm not up to speed on it, but I don't see many reliability complaints over in Edmunds Answers. The other "bad" brand, Land Rover, gets awful reviews in the forum, but most of those relate to the Freelander. Hyundai doesn't seem to think they offer a luxury brand: Hyundai is the Highest Ranked Non-Premium Nameplate in the J.D. Power and Associates Initial Quality Study (PR Newswire) Funny, the source link at Hyundai is down. Maybe someone didn't like the "non-premium" characterization. 
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Replying to: steve_ (Jun 23, 2009 7:08 am) Also, JD Power has so many categories that most products can find a slot to be in top 3, if not number 1. Glad to see Hyundai improving, but they were 3rd in 06, ? in 07, 13th in 08 and now 4th in 09 in JD Power per Autoweek.
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Replying to: steve_ (Jun 23, 2009 7:08 am) Maybe because Hyundai is NOT a luxury brand/nameplate. Just like Toyota is not a luxury brand. But that doesn't mean that Hyundai cannot produce a car that competes against cars from luxury brands. |
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Replying to: carolinabob (Jun 23, 2009 7:30 am) The Hyundai corporate link is back up: "We’re particularly delighted with the strong launch of Genesis, the North American Car of the Year, which surpassed several luxury competitors. We are also thrilled with how well the fuel-efficient Elantra and Accent scored.”
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Replying to: steve_ (Jun 23, 2009 8:37 am) At Hyundai, the mood was ebullient as the automaker came in fourth — behind luxury brands Lexus, Porsche and Cadillac. Hyundai has been working to raise its quality image for more than 10 years, says acting CEO John Krafcik, after it began offering 10-year powertrain warranties. "It's been a wonderful internal rallying cry ... and it's not costing us anywhere near what we thought it was going to," says Krafcik, noting the warranty is here to stay. Interesting. 
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| that Hyundai/Kia are going to keep the generous Warranty. | |
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Replying to: steve_ (Jun 23, 2009 7:08 am) Additionally, the Powers report stated that "The Genesis significantly outperformed other Premium Sedans. Insure.com has ranked the 2009 Santa Fe as costing less to insure than any other vehicle. |
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exactly. Hyundai is no slouch as a car/SUV-maker, by any stretch. They have hit the big time and can no longer be drug through the mud by anyone. Let's put it this way, the one dragging them through the mud now is only straining their own muscles and giving theirselves a hernia. May they rest in peace. |
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Replying to: steve_ (Jun 23, 2009 8:37 am) I think their 5 year Durability Study is more meaningful, for instance. Also, I recall the Hummer H2 came out and it did poorly, and one of the reasons stated was that gas mileage was worse than owners expected. Here's the thing - how is poor gas mileage a quality problem? I mean, it's a Hummer, for crying out loud, how does JD Power interpret that as a lack of quality? They suck down gas very reliably, in fact they are probably the most RELIABLE consumers of gas on the planet! LOL  Same for the Mini Cooper - owners complained about a cup holder. The design may not be the best, but is that really a quality problem? I dunno, that's a stretch. If we're talking about an average of 0.8 to 1.6 "problems" per car, and poor gas mileage on a Hummer or a lame cup holder on a Mini counts as 1 "problem", then maybe it is meaningless after all. I think it's a good sign that Hyundai has moved up, and there are fewer complaints, but this is merely an early indicator, not a solid measure.
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Replying to: ateixeira (Jun 23, 2009 12:42 pm) Yeah, that was the initial quality one I think, and JD Power redid their survey stuff after that. I think they gave less weight to the "The Driving Experience" section or expanded some of the other categories to compensate for the little gotchas like that. True Delta never got my attention and CR has their own problems. Edmunds switched from JD Power Star Ratings a while back and now uses Identifix, which is what MSN Auto uses (or used).
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