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Is There Room in the Luxury Market for Hyundai?

4160 messages,  Last post on Nov 22, 2009 at 9:56 PM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons

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#2462 of 4160 Re: Made the top 5 [steve_] by ateixeira Jun 22, 2009 (11:32 am)
Replying to: steve_ (Jun 22, 2009 9:30 am) It's a good sign, but IMHO not very meaningful, as it only covers the first 90 days of ownership (when you're under warranty anyway). In other words, it's not a good predictor of long-term durability. Replies to this message: hjc1 (Jun 22, 2009 4:36 pm)
#2463 of 4160 Re: Made the top 5 [ateixeira] by hjc1 Jun 22, 2009 (4:36 pm)
Replying to: ateixeira (Jun 22, 2009 11:32 am) I have owned a 04 XG350, 07 Azera and now own a 08 loaded Entourage. All 3 cars never had any problems.. I wish I could say that about The Toyota products and Audi cars that I have owned before. I'm sold on Hyundai products and the dealership that I deal with.
#2464 of 4160 Re: Made the top 5 [steve_] by houdini1 Jun 23, 2009 (5:27 am)
Replying to: steve_ (Jun 22, 2009 9:30 am) Thanks for posting that report. The most amazing thing to me was that Lexus, the top brand, had .84 problems per vehicle while Mini, the worst brand had only 1.62 problems per vehicle. A difference of less than one problem per car separated first from last. Replies to this message: steve_ (Jun 23, 2009 7:08 am) carolinabob (Jun 23, 2009 7:30 am) steve_ (Jun 23, 2009 8:37 am) and 13 more... backy (Jun 23, 2009 8:16 am) houdini1 (Jun 23, 2009 11:47 am)
#2465 of 4160 Re: Made the top 5 [houdini1] by steve_ HOST Jun 23, 2009 (7:08 am)
Replying to: houdini1 (Jun 23, 2009 5:27 am) Yeah, cars are lots better than they used to be.   I don't read the MINI boards so I'm not up to speed on it, but I don't see many reliability complaints over in Edmunds Answers. The other "bad" brand, Land Rover, gets awful reviews in the forum, but most of those relate to the Freelander.   Hyundai doesn't seem to think they offer a luxury brand:   Hyundai is the Highest Ranked Non-Premium Nameplate in the J.D. Power and Associates Initial Quality Study (PR Newswire)   Funny, the source link at Hyundai is down. Maybe someone didn't like the "non-premium" characterization. Replies to this message: carolinabob (Jun 23, 2009 7:30 am) steve_ (Jun 23, 2009 8:37 am) tenpin288 (Jun 23, 2009 9:15 am) ateixeira (Jun 23, 2009 12:42 pm) and 11 more... backy (Jun 23, 2009 8:16 am) houdini1 (Jun 23, 2009 11:47 am)
#2466 of 4160 Re: Made the top 5 [steve_] by carolinabob Jun 23, 2009 (7:30 am)
Replying to: steve_ (Jun 23, 2009 7:08 am) The problem with JD Power is that the survey sample is very small and who selects it anyway. First 90 days is meaningless, first 3 years is what counts. Also, JD Power has so many categories that most products can find a slot to be in top 3, if not number 1.   Glad to see Hyundai improving, but they were 3rd in 06, ? in 07, 13th in 08 and now 4th in 09 in JD Power per Autoweek. Replies to this message: steve_ (Jun 23, 2009 8:37 am) tenpin288 (Jun 23, 2009 9:15 am) ateixeira (Jun 23, 2009 12:42 pm) steve_ (Jun 23, 2009 4:51 pm) and 10 more...
#2467 of 4160 Re: Made the top 5 [steve_] by backy Jun 23, 2009 (8:16 am)
Replying to: steve_ (Jun 23, 2009 7:08 am) Hyundai doesn't seem to think they offer a luxury brand:   Maybe because Hyundai is NOT a luxury brand/nameplate. Just like Toyota is not a luxury brand. But that doesn't mean that Hyundai cannot produce a car that competes against cars from luxury brands.
#2468 of 4160 Re: Made the top 5 [carolinabob] by steve_ HOST Jun 23, 2009 (8:37 am)
Replying to: carolinabob (Jun 23, 2009 7:30 am) I don't think it's meaningless. The surveys aren't self-selected like Consumer Reports and you can go back to the Initial Quality survey 3 years ago and compare those brands with the current long term survey that JD Powers does. There looks to be a correlation there to me. Check Edmunds Daily for my rehash there.   The Hyundai corporate link is back up:   "We’re particularly delighted with the strong launch of Genesis, the North American Car of the Year, which surpassed several luxury competitors. We are also thrilled with how well the fuel-efficient Elantra and Accent scored.” Replies to this message: tenpin288 (Jun 23, 2009 9:15 am) ateixeira (Jun 23, 2009 12:42 pm) steve_ (Jun 23, 2009 4:51 pm) ateixeira (Jun 24, 2009 8:23 am) and 9 more...
#2469 of 4160 Re: Made the top 5 [steve_] by tenpin288 Jun 23, 2009 (9:15 am)
Replying to: steve_ (Jun 23, 2009 8:37 am) Here's an interesting quote from the head honcho that was in USA Today. Take note of the last part of this blurb...   At Hyundai, the mood was ebullient as the automaker came in fourth — behind luxury brands Lexus, Porsche and Cadillac.   Hyundai has been working to raise its quality image for more than 10 years, says acting CEO John Krafcik, after it began offering 10-year powertrain warranties.   "It's been a wonderful internal rallying cry ... and it's not costing us anywhere near what we thought it was going to," says Krafcik, noting the warranty is here to stay.   Interesting.
#2470 of 4160 Good to hear... by iluvmysephia1 Jun 23, 2009 (11:47 am)
that Hyundai/Kia are going to keep the generous Warranty.
#2471 of 4160 Re: Made the top 5 [steve_] by houdini1 Jun 23, 2009 (11:47 am)
Replying to: steve_ (Jun 23, 2009 7:08 am) Certainly Hyundai could be called a non-premium brand. That does not mean that they don't make any premium cars. IMO.   Additionally, the Powers report stated that "The Genesis significantly outperformed other Premium Sedans.   Insure.com has ranked the 2009 Santa Fe as costing less to insure than any other vehicle.

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