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Is There Room in the Luxury Market for Hyundai?

4160 messages, Last post on Nov 22, 2009 at 9:56 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: steve_ (Jun 22, 2009 9:30 am) |
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Replying to: steve_ (Jun 22, 2009 9:30 am)
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Replying to: ateixeira (Jun 22, 2009 11:32 am) |
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Replying to: steve_ (Jun 22, 2009 9:30 am)
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Replying to: houdini1 (Jun 23, 2009 5:27 am) I don't read the MINI boards so I'm not up to speed on it, but I don't see many reliability complaints over in Edmunds Answers. The other "bad" brand, Land Rover, gets awful reviews in the forum, but most of those relate to the Freelander. Hyundai doesn't seem to think they offer a luxury brand: Hyundai is the Highest Ranked Non-Premium Nameplate in the J.D. Power and Associates Initial Quality Study (PR Newswire) Funny, the source link at Hyundai is down. Maybe someone didn't like the "non-premium" characterization. |
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Replying to: steve_ (Jun 23, 2009 7:08 am) Also, JD Power has so many categories that most products can find a slot to be in top 3, if not number 1. Glad to see Hyundai improving, but they were 3rd in 06, ? in 07, 13th in 08 and now 4th in 09 in JD Power per Autoweek.
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Replying to: steve_ (Jun 23, 2009 7:08 am) Maybe because Hyundai is NOT a luxury brand/nameplate. Just like Toyota is not a luxury brand. But that doesn't mean that Hyundai cannot produce a car that competes against cars from luxury brands. |
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Replying to: carolinabob (Jun 23, 2009 7:30 am) The Hyundai corporate link is back up: "We’re particularly delighted with the strong launch of Genesis, the North American Car of the Year, which surpassed several luxury competitors. We are also thrilled with how well the fuel-efficient Elantra and Accent scored.”
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Replying to: steve_ (Jun 23, 2009 8:37 am) At Hyundai, the mood was ebullient as the automaker came in fourth — behind luxury brands Lexus, Porsche and Cadillac. Hyundai has been working to raise its quality image for more than 10 years, says acting CEO John Krafcik, after it began offering 10-year powertrain warranties. "It's been a wonderful internal rallying cry ... and it's not costing us anywhere near what we thought it was going to," says Krafcik, noting the warranty is here to stay. Interesting. |
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| that Hyundai/Kia are going to keep the generous Warranty. | |
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