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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4214 messages, Last post on Nov 28, 2009 at 8:11 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: joe97 (May 19, 2009 3:47 pm) Including me - believe or not. The Genesis coupe appears to be perfectly fine rice rocket - but in itself it is not as a remarkable achievement as the sedan is and for what it actually is (and priced as it is) it will do nothing to help Hyundai's efforts to make Genesis a 'luxury' brand. If this is what Hyundai is trying to do ( and I'm not so sure they are) then the Coupe ought to be a Hyundai NOT A GENESIS. The Equus OTH, a different story. |
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Replying to: m4d_cow (May 20, 2009 7:20 am) If you look at C/D's evaluation, you'll notice that the only thing the Camaro "beat" the Genesis coupe on is "Gotta have it", which is a totally subjective (and I think ridiculous) criterion. If the editors had given the Camaro one less point there and the Genesis one more point, the Genesis would have won the comparo. The Genesis beat out the Camaro in the scoring categories related to the actual features and performance of the cars themselves. C/D also understated the price of the Camaro on the cover of the mag by several thousand dollars. Typo? I wonder... These two things lead me to believe that C/D had a particular car in mind for the winner of the comparo before it began. 
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Replying to: backy (May 20, 2009 7:58 am)
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Greatest problem Hyundai will have with trying to breach the luxury market is their poor national customer service. They are too quick to close cases or deny problems. Of course, part of that is the number of problems that surface with their cars as they age due to poor design and quality control. Interestingly my dealer is trying to solve my latest problem even though Hyundai Corp. is resisting it. Very few dealers of any kind provide loaners unless it takes overnight. My dealer did provide me with a rental when the computer died while trying to reprogram it. Had to leave it overnight for it to "reset." Had to insist though to get it. |
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Replying to: captain2 (May 20, 2009 8:25 am) I did see many dozens of people "lined up" to see the Genesis sedan and coupe at my local auto show in March. Also noticed several folks oohing and aahing over a silver Genesis sedan parked, strategically, right next to the registration counter for a $5000-off--any-new-car giveaway. Not bad for a car that has been on the market for less than a year. The Camaro nameplate has been out there for over four decades--it should have built a following by now.
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Replying to: backy (May 20, 2009 7:58 am) I somewhat agree, the gotta have it factor affects me as well, guilty as charged  I never drove the Camaro, only sat in one and I thought the materials are slightly better but the ergonomics are blah... plus the paintjob seemed particularly thin and frail... Plus considering the price gap, and the fact that I've signed a petition that says "No more GM and Chrysler cars until bailout is retruned", I'll sign for the Gen coupe if I have to choose 
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Replying to: backy (May 20, 2009 12:34 pm) very astute observation  - sure the Camaro for 20 years (or more) was something less than desireable - as most cars of that time were. It does not, however, change the fact that it still is a car with a favorable legacy. You avoid my point, of course, name any Hyundai vehicle ever produced that has any sort of legacy (that is favorable  ) The Genesis sedan may be the first Hyundai car ever that even has that possibility - only time will tell. Any Hyundai for $5k off at an auto show? Even an Accent? No wonder that their sales aren't hurting as bad as most the others, and the resale values tend to be so rotten - they continue to BUY all the business they can. As it relates to the topic of this particular forum, if Hyundai is ever to find a place as any kind of luxury mfgr., that insane discounting will have to slow down - true luxury cars sell because of content, quality, and perceived value - not because of how cheap they ultimately become! The Hyundai customer may never be able to understand that.
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Replying to: captain2 (May 21, 2009 5:42 am) As for favorable legacy... how long does that have to be? Hyundai has only been in the U.S. since 1986. The Elantra and Santa Fe, for two, have a solid legacy since late 2000. Not long compared to brands like Chevy that have been around forever, but a start. |
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C/D had a particular car in mind for the winner of the comparo before it began I'm about 80% accurate in picking the finishing order in any C&D comparo before I read it. They are *very* predictable. Start by putting BMW in first place if it's a luxury comparo or Honda in 1st if it's in the economy class. Plus, you may as well replace "Gotta Have It" with "Flavor of the Month". The Camaro is hot now, just like the Mustang was hot when it was updated...for a year or so. Then you need special editions to maintain interest (Bullitt, GT350, GT500). Interest in those never lasts long. the Coupe ought to be a Hyundai Probably so, ditch the Genesis name. I can see folks lined up to order and/or get a look at the new Camaro but not so with any Hyundai product At the car show there were plenty of people gawking at the Equus. backy noticed the same thing. |
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They like it, and my favorite part is this: "I'm having a hard time finding things that are wrong with it, really." http://www.youtube.com/watch?v=9sz3L6wA1bY&feature=channel At the end he says he'd buy it no matter whether it was called an Oldsmobile or a Yugo. Pretty humorous. I like that he admitted his bias against it yet could find nothing wrong. |
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